Justin Welsh’s Post

Here are my 8 best guesses on the creator economy headed into 2024: 1. Top performers across the board will recognize an opportunity to make more money and have a much larger impact building their own brand & business than working for someone else. This will accelerate rapidly in 2024. 2. At the same time, many people who have been spinning their wheels as creators for a few years (and failing) will give up and ditch social media altogether for mental health improvement. 3. You'll see an acceleration of tech founders + "creator founders" work together to bring small SaaS products to their audience quickly, efficiently, and at a low cost. 4. Companies like Acquire will thrive as the people working together above (#3) look to flip businesses at a multiple. 5. Lots of viral gimmicks (infographics, Twitter visuals, irrelevant selfies) will fall out of favor as they becomes commodity content. Creators will be forced to stand out on the strength of their ideas. 6. Traditional publishing houses will continue to actively hunt creators with an audience and pay them large advances due to their ability to generate massive attention predictably. 7. Creators who have build large audiences on platforms that no longer reward them with impressions will leave and go to platforms that do. 8. AI content will bifurcate: Some people will use it to augment their ideas (potentially good) while others will use it in place of having any unique or interesting ideas of their own (definitely not good). Audiences won't be fooled. I'm sure I'll be right on some and wrong on others. Curious to hear yours. ~~~ If you found this helpful, consider resharing ♻️ and follow me Justin Welsh for more content like this.