Jo Bird ✨’s Post

This! Take notes because this is how companies should utilize trends.

I have so much time for this type of marketing.

Exciting updates from Marketing Dive! 🌟 - Siracha Founder Lee Kum Lee spices up its approach by engaging #GenZ through a musical campaign. - Vitamin Water is offering a unique opportunity for consumers to win free rent by using its flavors as design inspiration. - Oreo and The Coca-Cola Company join forces to create a delightful combination of drink and cookie, blending two iconic brands. Stay informed with the latest in #SocialMedia, #Marketing, and #DigitalMarketing! 🚀 #Headlines #MarketingDive

Exciting updates from Marketing Dive! 🌟 - Siracha Founder Lee Kum Lee spices up its approach by engaging #GenZ through a musical campaign. - Vitamin Water is offering a unique opportunity for consumers to win free rent by using its flavors as design inspiration. - Oreo and The Coca-Cola Company join forces to create a delightful combination of drink and cookie, blending two iconic brands. Stay informed with the latest in #SocialMedia, #Marketing, and #DigitalMarketing! 🚀 #Headlines #MarketingDive

When you're a big brand, you can afford to do cooler, smaller things without a ton of risk. BUT, if those things are tied to a consistent and ongoing strategy, there's little risk at all. What am I talking about? The latest (of many) fun, smaller efforts by Taco Bell is a hot sauce collab with up-and-coming pop artist Omar Apollo. Inspired by his mom's recipe, Taco Bell partnered with Apollo to release his own Disha Hot Sauce, available in a limited time Disha Hot Discovery Box and a la carte. The brand tied it to a promo featuring giveaways of a " liquid-infused vinyl of his latest album, “God Said No” to loyalists. Why do I love it? The same reason I've written about most of the TB tactics tied to Feed the Beat. It makes strategic sense. It keeps the brand fresh, talkable and in culture. It adds continual weight, resonance and value to the broader initiative. In short, it falls directly from this platform and strategy that's been in place for nearly 20 years. Keep rockin', Taco Bell. Link to video in comments. About Feed The Beat Since 2006, Taco Bell and its Feed The Beat program has helped support more than 1,900 artists/bands. Along the way, we have helped fans discover new bands, and bands discover new fans. Feed The Beat support starts in the form of feeding touring musicians with $500 in Taco Bell gift cards - no strings attached. Feed The Beat's motto continues to be: Great Food. Great Music. That's Feed The Beat. The brand's passion for supporting artists and artist discovery does not stop with free food. The Feed The Beat program also boosts exposure for various artists by giving them a stage at events around the country, featuring their music in national television commercials, and providing amplification through Taco Bell's social presence. #brandmarketing #brandcommunications #marketingcommunications

Have you ever noticed how some of the most iconic moments in film and TV involve a drink? From the Cosmopolitan in Sex and the City to the Old Fashioned in Mad Men, these cocktails aren’t just props, they’re symbols that shape narratives and influence how we see the world. Our latest article talks about how alcohol brands have blended their products into storytelling shaping perceptions and even sparking cultural trends. Read and enjoy responsibly. https://lnkd.in/dR_44HmG Cheers! 🍻 #marketing #productplacement #advertising #adspective

A great story by Jon Springer in Ad Age about the Pabst Brewing Company's 'Project Pabst', a two-day alternative music festival for fans of the brand and product. Pabst Blue Ribbon became the preferred choice of 'hipsters' around the turn of the millennium, and the company have worked hard to be in touch with their base, stay atuned to why they are part of their people's lives and their changing expectations, and worked to grow together. Rachel Keeton, Marketing Director of PBR, says their popularity with 'hipsters' “really ties back to the brand itself, it’s always kind of stood up for this independent, do-it-yourself attitude and spirit. And whether that’s our consumers, or the partners or bands that we work with, they all kind of have that same mindset and attitude. And so we just try to stay true to that and continue leaning into it, and showing up in culture in those ways." The festival itself and the choice of acts really shows PBR to be aware of their place in their customers' lives. Beyond seller and buyer, there is a real relationship there, which has come from hard work and close attention. Their sustained popularity among their existing engaged base has been their platform for further growth - that itself a reminder that the most important people to work for are the ones who are already part of your brand. That push towards relationship-building is where more brands need to go. Foster a back and forth dynamic, and create bonds closer to human relationships than the simple transactional. That's the future of brand building. #brandbuilding #brandrelationships #relationshipbuilding #consumerrelationships #customerrelationships #brandconsultancy #pioneeringspirit #pioneeringconnection

Quite a cool campaign, this by Coke. https://lnkd.in/gR9hwZ2b But it takes a brand with the strong identity and recognisability of Coke to pull it off (not counting the media spends). Thinking of ways to smartly slip into your audience's lifestream is always a good way to generate higher impact marketing opportunities. It ain't easy, but it can be done. Reminds me of the "money plant" idea I had recommended to a financial services client of mine several years ago. The idea was based on the insight that most people didn't think of better money management and growing their wealth often enough, and usually left it to an advisor or to year-end tax planning initiatives. The essence of the idea was to follow people consuming content around the internet with messages related to how their money could be growing (like a money plant) in all the idle time they spent consuming content that basically "earned" them nothing. It was advertising in a sense, but didn't seem like advertising and helped get real and deeper engagement with the brand than conventional digital advertising had delivered. And made people think of the brand as their personal "money plant". What are some of the unconventional ideas you have used effectively for your brands?

The rumors are true - "Song of the summer" has now become "ice cream of the summer." Sabrina Carpenter, the artist behind the hit song "Espresso," has teamed up with Van Leeuwen Ice Cream to introduce a limited-edition espresso-flavored ice cream inspired by her chart-topping single. This collaboration ensures that Sabrina's hit song "Espresso" remains relevant and stay on our mind throughout the summer. Fans worldwide are buzzing with excitement about this partnership. It not only gives Van Leeuwen Ice Cream significant global exposure but also boosts their market expansion. We think that this collab is so smart that it not only boost brand affinity but also provides valuable geographical data for their marketing team. 🤯 It also helps strengthen Van Leeuwen's brand affinity, expand their market reach, and generate buzz! Sabrina's involvement gives this historic ice cream brand a fresher and younger appeal. Kudos to their marketing team for an outstanding job! 👏 Let us know what you think about this collaboration in the comment below! #vanleeuwen #sabrinacarpenter #music #brand #icecream #creative #brandstrategy #brandcollaboration #marketing #businessnews

April Fool's isn't fooling anyone anymore. For April Fool's Day this year, almost every brand imaginable jumped onto the opportunity to share a fake product or outrageous collaboration. Duolingo announced a "Duolingo on Ice" musical, OLIPOP PBC and Pringles teased a sour cream and onion flavored soda, and Dunkin' joked about changing their brand name to Donuts'. But now that brand participation April Fool's Day has become the norm and not the exception, what is the real purpose for it (if not the joke)? 💭 It's an opportunity for brands to show that they truly know and understand their audience, i.e. knowing their sense of humor 💭 For some, it's an opportunity to reap the cross-promotional benefits of a brand collaboration without having to execute the partnership. 💭 It's a chance to tap into cultural moments or viral conversations that might typically be seen to be off-brand That being said, since there’s no longer any novelty or question around whether something is real or not, it’s almost more exciting for the joke to become something real. For example, Dunkin' took their April Fool's campaign one step further by actually launching limited-edition merch of their fake Donuts' logo. Did any brand successfully fool you this April Fool's Day? Let us know your thoughts in the comments below. #aprilfoolsday #aprilfoolscampaigns #aprilfoolsbrands