Justyna Ciecierska, MSc’s Post

Things one needs beyond the vision. The journey of a visionary is often met with skepticism and resistance, as many prefer the comfort of familiarity. I am a visionary, I may not have all the answers now, but I trust that I will figure it out when the time comes. Allow me to focus on what I am trying to create.  Then this question arises: how will I sustain myself until I realize my vision? 🔵 It took two years for Google to figure out how to monetize its search engine. Google's inception in 1998 and the launch of AdWords in 2000, it's evident that transformative ideas require vision and support.  🔵 Two significant investors recognized the potential in monetizing search and took the leap, contributing to Google's success story. Let us not only applaud the courage of visionaries shaping our world but also extend gratitude to the risk-taking investors who believe in their dreams. 🔶 𝗜𝘁'𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗮𝗰𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝗶𝗲𝘀 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝘁𝗵𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀.  🔶 𝗔𝘀 𝗺𝘂𝗰𝗵 𝗮𝘀 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗼𝗻, 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗵𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗼 𝗴𝗿𝗼𝘄. 🔶 𝗔𝗻𝗱 𝘄𝗲 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗰𝗼𝗿𝗻𝗲𝗿𝘀 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱. #DisruptTheStatusQuo #Innovation #InvestInDreams #StartupEcosystem #GlobalInnovation

They were burning money. And they didn’t even realize it. A struggling biotech company was referred to me years ago. Their market had stalled, and they needed capital to survive. I couldn’t take them on—I was at max capacity. But I referred them to a trusted colleague, taught him my methods, and wished them the best. At first, things went well. But then their market stalled again, despite spending heavily on outreach. They asked me to take a look. Here’s what I found: -92% of their investor traffic left in the first 10 seconds. -Google and Facebook traffic dropped off almost immediately. -But traffic from financial news sites and email lists? It stuck. They weren’t earning attention where it mattered. My advice? Cut the poor-performing sources and double down on what’s working. Within two weeks: -Stick rate shot up. -The campaign turned around. -Their market got back on track. The lesson? It’s not just about paying for eyeballs. It’s about earning attention. Your metrics tell a story. Are you listening?

Patient with results and impatient with action. This principle has served Grandir Solutions and many of our clients extremely well. In fact, our most successful clients have fully subscribed to this approach. A lot of first time owners fall victim to the “I’ll try this for 1 month, but if it’s not working I’m out” mindset. It’s exhausting, unproductive, and keeps you on the treadmill. Don’t get me wrong — when first starting a small biz, there obviously needs to be a certain level of urgency for results (capital isn’t exactly abundant). That being said, the real urgency needs to be centered around action. For example: If your goal is to expand into a new service area, be patient with ranking on the first page of Google and be impatient with: - updating service pages on your website - launching targeted ad campaigns in that zip code - keyword planning and competitor research - optimizing header tags - generating relevant content on socials Ranking on page 1 will come naturally as a by-product of your action 📈

Perplexity is an AI-powered answers engine openly challenging Google's dominance in search. And it has an outside chance of succeeding... Check out my very first Substack article (woohoo!). A deep dive exploring: 🔸 Perplexity's explosive growth and impressive funding rounds 🔸 Key metrics since launching 🔸 The impressive founding team 🔸 Overview of products and features: Consumer + B2B 🔸 Distribution Strategy, traction and growth to date 🔸 Where the product excels and where it falls short 🔸 Current business model 🔸 How and why Perplexity poses a real threat to Google 🔸 Key risks and opportunities 🔸 A detailed Valuation Analysis Read the full article here: https://lnkd.in/eQnqJ5Fz Some key takeaways: 1. Perplexity's AI-native search approach could revolutionise how we access and interact with information online. 🚀 2. The startup's early traction and backing from prominent investors position it as a serious contender in the search arena. 📈 3. However, the path to success is not without obstacles: technical risks, intense competition, and a lofty valuation pose daunting challenges. ⚖️ Subscribe to my Substack Newsletter for a free briefing like this every Friday.

What's your one PR dream title? Often, clients say it's The FT, WSJ, BBC or the Guardian - for clout, cred and SEO benefits. All the tech clients say TechCrunch. Cracking these titles is incredibly tough, require tenacity, patience, ego-busting and getting your emails noticed amidst a tide of thousands daily. Today was one such day for a client of mine. #PR #marketingcommunications #marketing

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If your business is 90% Google, you will see increased traffic at higher CPC and lower conversion, resulting in higher CAC and potentially lower market share. You must open your Top of Funnel to grow share and efficiency in 2023. Investors now want to see some growth. LAB415 can help. https://lnkd.in/gR8Taz3u?

Ever felt the thrill of an inbound lead landing in your lap? 🎉 It’s the payoff for building trust and credibility. Let me show you how I made it happen—and how you can too. The secret? → Consistently ask satisfied investors for reviews → and use tools like testimonial.io to showcase them. Now, with 11+ glowing reviews, I’m starting to see the impact in real-time. → I had my first inbound lead just from SEO and reviews I asked, "How did you hear about me?" → I googled investment provider, and you popped up Are you not collecting reviews yet? Start now! 🚀 Are you thinking of stepping up your review game?  Comment 'REVIEWS', and I’ll share how I did it!

 The Mistake That Cost Me Thousands 😅 🎄 It’s the holiday season, but let’s be real—I’ve had my fair share of struggles this year. Here’s a hard lesson I learned the expensive way: You can’t scale a broken system. ❌ I once spent months generating leads... but my follow-up system was terrible. ❌ I hired fast without vetting—guess what? That backfired BIG time. ❌ I chased every shiny new marketing strategy instead of doubling down on what worked. 🎁 Key takeaway: Scaling doesn’t just mean growing; it means building a solid foundation FIRST. What’s a lesson you’ve learned this year? Let’s swap stories. 🔄