Federazione Italiana Rugby-All Blacks: what a spectacle at the Allianz Stadium. Thank to the partnership with the Italian Rugby Federation, Juventus’ home, for the very first time, opened its doors for a non-football event. Another day to remember for our stadium!
Great article in Ad Age on the rising popularity of Rugby in the US.
Rugby is no longer just a niche—it’s a movement gaining momentum in the US, with the LA Olympics 2028 and Rugby World Cups 2031 and 2033 on the horizon. But here’s the question: are brands ready to seize this once-in-a-generation opportunity?
This isn’t just about sponsorship; it’s about stepping into a sport rooted in passion, teamwork, and diversity. It’s about telling stories that resonate with a growing audience and creating real, lasting impact.
For brands looking to expand their reach into global markets, rugby offers a unique opportunity to stand out, drive awareness, and build authentic connections with a passionate and growing fanbase. The stage is set—who will seize the moment?
🏆 Ready to create the next big story in sports? Get in touch.
Link to the article in the comments --->
#Rugby#SportsMarketing#BrandStorytelling#Innovation#Partnerships
Great to see Charlie McEwen, EVP, Managing Executive in our Rights Sales team, share his thoughts with Ad Age on rugby's rising popularity in the U.S., and why brands should be paying attention.
Across a decade that will see back-to-back World Cup tournaments hosted in the country, and Rugby Sevens on the agenda at LA 2028, is the sport on the precipice of its breakthrough moment in America? 🏉 👇
Read the full article here: https://bit.ly/4hRZws5#TeamWass
When players secure their right to a safe and healthy workplace, the entire sport benefits.
After 94 appearances for the All Blacks and two Rugby World Cup triumphs, Conrad Smith is now the Head of Rugby Operations at International Rugby Players, the global representative body for professional rugby players.
In his piece for #FIFPRO's Foresight, Conrad explains that, regardless of the sport, the better players are protected, the more the focus can be on the brilliant and beautiful parts of the game.
Learn more: https://lnkd.in/dye2cgcj#PlayerIQ
🏆 The Six Nations Rugby is back! 🏆
Last week we explored what fuels rugby fandom – now, we’re diving deeper into who those fans actually are. From free-to-air sport to access to tickets to how they engage with sponsor activations, we’re unpacking key insights into the modern rugby audience.
Check out some of our findings below! 🔍
Want to learn more about sports and entertainment fandom? Drop us a message or comment below 👇
#SixNations#Insights
Rugby is taking centre stage with the #SixNations kicking off tonight, but how are domestic leagues adapting to the challenges that shape the sport’s commercial landscape year-round?
From Premiership Rugby's quest for high-value sponsorships to the United Rugby Championship's growing audience appeal, leagues are navigating a complex road ahead. The Top 14 sets the gold standard, but what’s next for the most commercially successful European rugby league?
Faaez Samadi explores how these leagues are positioning themselves for long-term commercial growth.
🔗 https://lnkd.in/ebMtykhM
🏆 The Six Nations Rugby is back! 🏆
Last week we explored what fuels rugby fandom – now, we’re diving deeper into who those fans actually are. From free-to-air sport to access to tickets to how they engage with sponsor activations, we’re unpacking key insights into the modern rugby audience.
Check out some of our findings below! 🔍
Want to learn more about sports and entertainment fandom? Drop us a message or comment below 👇
#SixNations#Insights
#RBArecommends
This article analyses the playing philosophy of Roberto Mancini, highlighting the influence of Arrigo Sacchi on this coach, as well as on many other leading modern specialists.
It discusses the importance of maintaining a compact and narrow team shape both in defence and during possession phases.
https://buff.ly/3XlKUHP#football#soccer#footballanalysis#RBAanalysis
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Follow us for more insights!
🏉 Welcome to a new era of rugby
For the first time ever, 24 teams will compete for glory on the world's biggest stage.
This is rugby redefined. This is #RWC2027
Register your interest at https://lnkd.in/egfbzsc7
We are delighted to announce our new Legal Column in the ever-growing Sportin Wales magazine.
Catch us on page 31, where Rhys Williams shares expert advice on navigating commercial property leases in Wales for prospective tenants.
#LegalAdvice#CommercialProperty#NewColumn
Who will get the Lions' share?...
(See also: https://lnkd.in/gFZ32_Tj )
"The British & Irish Lions has today announced details of a new player agreement which will see players selected for the 2025 Tour to Australia benefit from a PROFIT SHARE MODEL for the 1st time. The agreement will see the creation of a new partnership model whereby a PORTION OF THE DISTRIBUTABLE POST-TOUR PROFITS will be made available for sharing between players..."
However this PORTION may be much less than 100%.
And DISTRIBUTABLE POST-TOUR PROFITS may be much less than Total Profits.
And Total Profits may be much less than Total Revenue Generated from the tour.
So ideally, to maximize remuneration for their work input, players would negotiate additional payments as proportions (say of total series match minutes played) of Total Revenue Generated from future tours.
However, the new current agreement does suggest a significant step improvement in player bargaining power, and move to greater incentivization and potentially performance of Lions players....(Wallabies watch out...)
#RMDcompeconhttps://lnkd.in/gnvq_4bJ
We are pleased to announce a new player agreement, which will see players selected for the 2025 Tour to Australia benefit from a profit-share model for the first time.
Find out more about the agreement here: https://lnkd.in/er-HA_R5Rugby Players Ireland
Senior Security Advisor at Nais - IT & Security Management
2moI was there 😀