Jonathan Wright’s Post

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Director - Wright Approach Marketing

A tip to start your week. Fundraising is often simpler than we make it! A very simple reminder for those charities assessing their fundraising creative... put yourself in the mind of the prospective donor and ask just 2 simple questions: "Why do I need to donate to this charity?" and "Why do I need to donate today?" If you can honestly feel you are making a compelling and clear case to answer BOTH of these in your Ask you will be well on your way :) #fundraising #appeal #results

So true Jonathan I think we can be too clever and forget what is at the heart of fundraising - creating an authentic connection to the change we are trying to create in the world.

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