K11 Concepts Limited’s Post

What if attending a live event wasn’t just about the show, but the experience surrounding it? In a recent interview with our CEO, Eric White, Craig Hassall, CEO of Playhouse Square, shared two game-changing concepts for venues to consider: 👉 Programming with Intentionality It’s not just about what’s on stage—it’s about who feels welcome. Diverse programming is essential, but creating an environment that gives audiences “permission to come” requires inclusive marketing and thoughtful outreach. It’s about breaking down barriers—cultural, social, or even perceived—and ensuring every guest feels like the arts are for them. 👉 From Timed Tickets to a Grazing Mentality Playhouse Square is embracing the idea of a district-wide experience, inviting visitors to explore, linger, and enjoy. By creating spaces where audiences can seamlessly transition from theater seats to local cafes, pop-up events, or even a casual stroll, they’re redefining what it means to engage with a cultural hub. It’s about turning a single night out into a weekend of discovery. 💡As live event professionals, how can we adopt these strategies to expand our reach, build loyalty, and transform our venues into vibrant, community-centric destinations? Read the full interview at https://lnkd.in/eGu-d4CV #LiveEvents #ArtsManagement #AudienceEngagement #VenueInnovation #PlayhouseSquare

"Unveiling the Vibrant Landscape of K-pop Events: A Global Phenomenon" In recent years, the K-pop industry has witnessed an unprecedented surge in popularity, captivating audiences worldwide with its infectious beats, captivating choreography, and magnetic personalities. Central to this global phenomenon are K-pop events, ranging from exhilarating concerts to immersive fan conventions, which serve as epicenters for fans to connect, celebrate, and immerse themselves in the vibrant world of Korean pop culture. These events offer a platform for both established acts and emerging talents to showcase their artistry, fostering a sense of community among fans while propelling the genre to new heights on the international stage. With each event, hashtags like #KpopFever and #FanFrenzy trend globally, underscoring the undeniable impact and reach of K-pop gatherings in shaping contemporary music culture. Know more info:https://lnkd.in/dWTv3_rx As the K-pop wave continues to sweep across continents, the market for K-pop events has evolved into a multi-dimensional landscape, encompassing a diverse array of experiences catering to the diverse tastes and preferences of fans. From high-energy stadium performances featuring megastars to intimate fan meetings allowing for up-close interactions, there is something for every enthusiast within this dynamic ecosystem. Moreover, the rise of virtual events in response to global events has further democratized access, enabling fans from every corner of the globe to participate in the excitement and celebration. Whether in-person or online, these events serve as invaluable platforms for fostering connections, fueling creativity, and perpetuating the global K-pop craze, leaving an indelible mark on the cultural zeitgeist of the 21st century. #KpopEvents #GlobalPhenomenon #FanCommunity #MusicCulture #PopCulture #VirtualExperiences

Bengaluru, your streets are going to get a whole new makeover! Hubba In Your Street is our newest venture in changing the way our public spaces are used. We are going to literally stop traffic on your favourite streets, fill it with the coolest performers, pop-ups, food trucks, and fairy lights to make it a day you’ll never forget! Do things you could only dream of before on empty Bengaluru streets, bring out your creative side, bring your friends, your pets and witness the magic of Hubba In Your Street! And what’s more is we want to do it with you - we want your input on what we can bring for you in this street festival, let us know in the comments below! More details out soon, watch this space! Malini Goyal Prashanth Prakash

Love this! I believe more and more experiential thought goes into IP events, but its still shocking how little integration there is, mostly the Exhibition world (like Car Shows), Fairs (like Art Fairs) or the Event world (like sports events) still dont understand that the goal must be to build and engage a comnlmunity and that m2 sales or ticket sales will follow if its done right. Chasing the sun is a good example of how it can be done. #community #buildyourcommunuty #experiential

Elevate your professional and personal life with unique access to curated events—only for #FestivalPass NFT holders. Imagine owning a pass that opens doors to an array of handpicked, exclusive events every quarter. With the FestivalPass NFT, that's exactly what you get. Each event is tailored to offer something unique, whether it's a private concert for a few hundred fans, a gourmet meal cooked by a top chef for just fifty guests, or a chance to watch a major sports game from the best seats in the house. But it doesn't end there—post-event activities like meeting the athletes make these gatherings truly one-of-a-kind. This NFT is more than access; it's a community of like-minded individuals who enjoy the finer aspects of live entertainment. Secure your lifetime access and become part of a select group who experiences the pinnacle of live events. #BusinessNetworking #LiveExperiences

"Harmony Unleashed: Exploring the Vibrant World of K-pop Events Market" In the dynamic realm of global entertainment, the K-pop Events Market stands as a pulsating hub, connecting passionate fans with their favorite Korean pop idols in unforgettable experiences. From electrifying concerts to immersive fan meetings, this market has evolved into a cultural phenomenon that transcends borders. The kaleidoscopic blend of music, fashion, and fan interactions creates an unparalleled synergy that resonates with millions worldwide, marking K-pop events as not just musical performances, but as transformative celebrations of fandom and cultural exchange. Know more info:https://lnkd.in/dJ-Ctf4n As the K-pop wave continues to surge, so does the diversity of events catering to an ever-expanding audience. Fan-driven gatherings like fan club meet-ups, dance workshops, and exclusive album launch events amplify the sense of community within the K-pop fandom. Simultaneously, the global reach of K-pop events has fostered cross-cultural connections, allowing enthusiasts to forge friendships and share their love for Korean pop music beyond geographical boundaries. In this vibrant marketplace of excitement and creativity, the K-pop Events Market is a testament to the enduring power of music to unite and inspire. 🌟🎶 #KpopEvents #GlobalFandom #KpopCulture #MusicCelebration #FanInteraction #CulturalExchange

Imagine a calendar full of themed events and fun festivals that will not only attract new visitors, but also keep regular customers coming back for more. The events will not only increase footfall, but will also generate additional revenue through special admission tickets, exclusive merchandise, and food and beverage sales. Additionally, each event is an opportunity to strengthen your brand identity and create unforgettable memories for your visitors. Within the commercial calendar in each country we can find festivities that can be used to create environments that attract people looking to have a pleasant time and live new experiences. For example, Halloween is one of them, you can create a spooky scenario with haunted houses, costume parades and themed areas for different levels of terror, from children to adults. Start planning your next events and make each visit a unique and exciting experience. At CoinTech we are here to help you with our advanced technological solutions. #CoinTech #EventsInParks #Festivals

A few interesting takeaways about fandom culture from Stanly 2024 Stans Report, from my pov and background in K-pop marketing & IP: ▪️ Fans see value in IP, want to consume, and will if they can afford it. This research says 62% of fans are willing to purchase merch if the price is reasonable. Emphasis on that last part of the sentence.  ▪️ Fandom has longevity, many fans are in for the long run. This means potential to extend IP profitability. ▪️ "Stans are self-motivated to organize fan events, create content, translate artists' works, and make fan merchandise. Their main goal is to promote their favorite artists and share happiness with others who have similar interests." This means multiple opportunities to align best practices in the use of an artist's IP in a friendly way. Fans will use it anyway, and they do it with the best of their intentions. Understanding fans' consumption practices and beliefs is crucial to developing better products and strategies. Thank you, Rebecca Leung and Stanly team for sharing this work! https://lnkd.in/dY6wqQiB

Our latest report from Ahaana Khosla featuring Paul Sirisant and Paulo Abiog dives deep into the fascinating trend of co-playing spaces and why they're capturing the hearts of hobbyists across the region 🎮 🏠 Home Away from Home: Imagine stepping into a cosy sanctuary equipped with gaming consoles, board games, vinyl players, and film screens - it's like hanging out in your best friend's living room! These spaces offer the comfort and familiarity we crave, fostering a sense of belonging in an increasingly isolated digital landscape. 👥 Communal Engagement: Unlike traditional entertainment venues that focus on individual experiences, co-playing spaces thrive on group participation and communal engagement. It's not just about playing games; it's about forging connections and creating memories with like-minded individuals. 🚀 Multi-Faceted Entertainment: By tapping into the growing demand for communal leisure activities, these spaces offer a diverse range of entertainment opportunities. From cutting-edge technology to good old-fashioned board games, there's something for everyone to enjoy. They're not just venues; they're hubs for social exchange and exploration. Discover why co-playing spaces are becoming the go-to destination for socialising and unwinding in Southeast Asia https://hubs.li/Q02vzFLb0 #CoPlayingSpaces #Community #SoutheastAsia #SocialTrends