Kaavio reposted this
AI-first can revolutionize product content in B2B E-Commerce 🚀 The traditional approach to product content has always been about building a perfect taxonomy and aligning data before focusing on conversions. But with AI, we can flip the script. An AI-first approach allows businesses to start with conversion-focused PDPs, capturing valuable customer insights from day one and building taxonomies dynamically as data emerges. This means: 1️⃣ Faster go-to-market with conversion-driven content, 2️⃣ Real-time attribute generation based on customer behavior, and 3️⃣ Dynamic, responsive taxonomies that evolve with user needs. At Kaavio, we're starting to explore how an AI-first approach can enable companies to deliver a customer-centered experience that’s agile, scalable, and future-proof. #B2Becommerce #AI #DigitalTransformation #ProductContent
B2B Expert | Speaker | Industry Advocate | Founder - Passionate about Educating & Growing B2B. Always open to conversation.
3moIt all depends on what type of B2B eCommerce business you are. Winning the basket and converting on PDP is not always the ideal journey. If you have the best price, product, service and relationship for that account they are going to buy whatever. B2B eCommerce needs to learn some lessons from SaaS and use PDP pages with messaging around values and service to win long term repeating business.