Interesting approach being taken by TikTok and one I'll be testing out, certainly a way to keep advertisers engaged with the platform rather than disappointed with poor performance.
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🚨 News! TikTok is trying out a new 𝐢𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞 𝐟𝐨𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 using its Pmax format called "Smart+". This could definitely be something for Google Ads too! Let me explain: I spotted that TikTok has started with a very interesting incentive program to support advertisers 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐭𝐑𝐎𝐀𝐒 𝐨𝐫 𝐭𝐂𝐏𝐀. If the campaign exceeds certain CPA or Minimum ROAS thresholds, TikTok will proactively incentivize advertisers with ad credits that they can use within the same ad account. There are certain 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 like: -> The ad group must have achieved more than 20 conversions. -> One optimization change each to the campaign's bid and targeting is allowed. -> Cost Cap ad groups: The Cost Per Acquisition (CPA) must be more than 1.5 times the advertiser's Cost Cap bid. -> Minimum ROAS ad groups: The actual cost must be more than 1.5 times your target cost, based on your minimum ROAS bid. -> and more 𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤? You set a minimum ROAS bid of 2. 𝘈𝘤𝘵𝘶𝘢𝘭 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 Spend: $80 Conversion value: $100 ROAS: 1.25 𝘈𝘥 𝘤𝘳𝘦𝘥𝘪𝘵 𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘪𝘰𝘯 Expected spend based on $100 conversion value and Minimum ROAS bid (2): $50 (Conversion value / Minimum ROAS bid) Ad credit: $30 (Expected spend - Actual spend). I really like this idea, better than the new Google's Smart Bidding exploration, where they can lower your tROAS when they need to. Google if you read this, why not trying it out too? 😇 Reshare ♻️ and comment ✍ , so the visibility gets higher. For more PPC content you can follow me ->Thomas Eccel and hit the 🛎️ to not miss anything new. #ppc #googleads #tiktokads
