KadoKita’s Post

During R3 Jakarta’s final roundtable of 2024, marketing procurement leaders from Xiaomi Indonesia, Telkomsel, Samsung Indonesia , PT. ABC President Indonesia and PT. Arbe Chemindo came together to share insights, challenges and their outlook for the coming year. Thank you Yuliza Rischa Farery, Rina Dwikharisti, Elvaretta Dian Detiana Yucky, Melvyn Pasaribu, Bimo Ekabudiputra, Welvi Febrina, and Kharishmasalam Phasa Umang Lukito for an engaging afternoon filled with valuable conversations. Here are 3 key takeaways: • Clearly defined objectives are essential for effective campaign strategies, as a lack of clarity can hinder overall success. • Transparency gaps in agency operations, particularly regarding rate cards and performance metrics, can lead to accountability issues that affect decision-making. • High spending on influencers (KOL) does not guarantee performance; brands must critically assess agency strategies and local market understanding to ensure successful outcomes. #R3Roundtable #Jakarta #Indonesia #MarketingProcurement

Olga Dulinskaya Ph.D. , our esteemed Chief Marketing Officer at Kit Global, shares invaluable insights on the company's venture into Indonesia during an interview with Telum Media . She underscores the pivotal role of data-driven strategies, integrated marketing approaches, and the profound impact of diversity and inclusion within organizations. Key highlights of the interview: -Expansion to Indonesia: Olga Dulinskaya discusses KIT Global's expansion to Indonesia, highlighting the country's economic growth and digital landscape as key factors driving the decision. - Integrated Marketing Approach: She emphasizes the importance of a 360-degree approach in PR, integrating it with content marketing efforts for comprehensive solutions and enhanced outcomes. - Data-Driven Strategies: Olga stresses the significance of data-driven strategies in both PR and marketing, including the utilization of AI for audience understanding and targeting. - Diversity and Inclusion: Within the organization, Olga advocates for diversity and inclusion, viewing them as essential for innovation and success in the modern world. - Global Communications and Marketing: She shares insights on building successful global teams, emphasizing expertise, trust, leadership by example, and cultural understanding as key ingredients for success. #CMO #KITGLOBAL #Marketingteam #marketingleader

"16 Years of Growth, Challenges, and Achievements" I saw the memories on Facebook that Today, 16 years ago, I started my professional journey as an Account Executive at Octovate Group, diving into the vibrant world of advertising. It was a pivotal first step that taught me the essentials of creative strategy, teamwork, and client management. From advertising, my path evolved into the digital landscape, working with digital agencies where I sharpened my expertise in digital marketing and strategic communications. These experiences prepared me for a bigger leap as the Country Director of Digital Solution Company, where I led digital transformation efforts, drove strategic growth, and contributed to innovative solutions for clients in a highly competitive market. In a creative shift, I became the Head of PR & Media Relations for Jakarta Fashion Week, one of the region's most prestigious fashion platforms. It was a role that combined storytelling, collaboration, and leadership to elevate the event's visibility and impact. Beyond my corporate roles, I also pursued entrepreneurship, establishing Livindigi, a company dedicated to creating innovative solutions in the digital space. Managing my own business has been a rewarding experience that adds another dimension to my professional journey. Now, as the Managing Director of Mughni Group, I am privileged to lead 500+ incredible team in delivering cutting-edge HR solutions. Each role along this journey—spanning advertising, digital marketing, public relations, and human resources—has taught me resilience, adaptability, and the power of staying true to one’s goals. I’ve also had the opportunity to share my experiences as a speaker at events hosted by Kominfo and other industry platforms, engaging with professionals and aspiring leaders about digital transformation and leadership. To everyone navigating their own professional journey: every step, no matter how small, brings you closer to your goals. Embrace the challenges, learn from them, and never stop believing in your ability to grow. Let’s catch up for more collaboration and create something extraordinary together! #16YearsOfJourney #CareerGrowth #Leadership #DigitalMarketing #Entrepreneurship #HRIndustry #Collaboration

 What’s Next for Brands? Let’s Explore Together! I’m thrilled to be speaking at the NEXT-GEN MARKETING & GROWTH SUMMIT 2025, where the future of brand communication and storytelling takes centerstage. Here’s a taste of what we’ll dive into: • What’s Next After Social Media? I’ll explore the emerging communication channels that are shaping the future beyond traditional platforms. How can brands stay ahead in a world where consumer attention is constantly shifting? Predictions for the next marketing frontier • The Power of Storytelling My fellow speaker will share how to craft memorable and impactful campaigns using the timeless art of storytelling. Learn how to connect with audiences on a deeper emotional level and leave a lasting impression. Why Attend? • Discover new opportunities for growth in a changing media landscape • Learn how to evolve your brand communication strategies for tomorrow • Get inspired by actionable insights that will transform the way you think about marketing Don’t miss out - join us at this exciting summit where marketers, brand leaders, and visionaries come together to shape the future of storytelling and communication. 🔗 www.themarkcircle.com Let’s spark the next wave of brand growth together. See you there! #BrandGrowth #StorytellingInMarketing #FutureOfCommunication #EmergingChannels #MarketingInnovation #GrowthSummit #socialMedia #socialMediaMarketing

Step into the future of marketing and advertising at #INNOVATEIndonesia2025. We are delighted to welcome Braze as our Gold Partner for the MMA Innovate Indonesia 2025. Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. They empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices. This is made possible by their stack, which is located at the core of a modern marketing technology ecosystem. Connect with industry leaders, experience cutting-edge technology, and gain insights from marketing visionaries. In the spirit of #Ramadan, join us in fostering collaboration, celebrating unity, and driving growth. 🗓 Mark Your Calendars: 22 January 2025 ⏰ Time: 08.00 AM - 06.00 PM, Jakarta Time 📍 Venue: Park Hyatt Hotel, Jakarta For More Information ➡ https://lnkd.in/ghQGrdKD Rohit Dadwal | Shanti Tolani | MMA Global | MMA Global APAC #mmainnovate2025 #mmaramadaninsight #mmaglobalindonesia #mmaapac #indonesia #apac #marketing #advertising #mobilemarketing #mobileadvertising #association #digitalmarketing #digitaladvertising #conference #jakartaevent

Earn exciting #rewards in just 4 easy steps on the newest and most trending social marketplace, SocioGlamm! Join the hashtag #socialmedia revolution and make the most of your #shopping experience.💚💚💚 It’s as simple as this: ✅ #Shop from your favourite #brands – Explore the best products and choose from a wide range of brands that you love. Whether it's fashion, beauty, or lifestyle, SocioGlamm has it all!🛍️ ✅ #Post a #Reel, #Video, or #Snap – Share your purchased products on social media by posting a fun Reel, video, or snap. Show off your new finds in style and creativity.📷 ✅ #Tag the #Brand and #SocioGlamm – Don’t forget to tag the brand you're featuring and SocioGlamm in your post to ensure your entry is counted.🎯 ✅ #Win #Rewards – That’s it! By simply following these steps, you’ll be in the running to earn amazing rewards. Enjoy exclusive perks and benefits while engaging with your favorite brands on SocioGlamm.💸 It’s a simple way to turn your social media activity into exciting rewards! Join the fun and start earning today with SocioGlamm.🏆 #socioglamm #brands #reels #videos #snaps #social_marketplace #socialmedia #marketing #indonesia #jakarta #bali #indonesianfood #Digital #Digitaladvertising #indonesiatourism PwC Indonesia Tech in Asia PT. Mayora Indah Tbk Celebes Capital - PT Celebes Artha Ventura PT. Indosat Tbk PT.Lion Wings PT. Tirta Alam Segar (Wings Food) PT. Suzuki Indomobil Motor Maybelline Fashion PT. Kieber Propertindo (Nutriland) PT. Zelcos Marketing Indonesia

Strategy to Execution When I receive a brief from a client about a new hiring need, I always ensure to fully understand their expectations. I ask questions like: What are the KPIs for this role? What does the business process look like? What specific competencies, both technical and interpersonal, are crucial for success? This in-depth approach is not just about filling a position—it’s about finding the perfect fit that aligns with the company's goals and culture. It’s a process of understanding and translating client needs into actionable recruitment strategies, much like how I approach challenges in marketing. --------------- During my time as Marketing Communications Director for a property company managing a large mall, I faced the challenge of not only increasing foot traffic but also creating a unique and memorable visitor experience. This required a deep understanding of both the market and the cultural elements that could resonate with our audience. One of the most impactful initiatives I led was the revival of Wayang Potehi, an almost forgotten art form. Wayang Potehi, originating from southern China and brought to Indonesia centuries ago, is a glove puppet theater that blends Chinese and Indonesian heritage. "Potehi" translates to "puppet made from a cloth bag" and has historically been an integral part of the cultural tapestry in various Indonesian communities. --------------- Just as I delve into understanding the specific needs and cultural dynamics of a company when recruiting, I applied the same principles to marketing. By deeply understanding the cultural significance and the emotional connection potential audiences might have with Wayang Potehi, we were able to reintroduce this traditional art form as a vibrant, modern cultural experience that captivated new audiences. This experience underscored the importance of aligning strategy with cultural and market insights—whether it's in recruitment or in marketing. By taking the time to understand the nuances and deeper needs, we can create strategies that not only meet but exceed expectations. --------------- Has anyone else had the chance to see Wayang Potehi? Or experienced how understanding cultural nuances can transform business strategies? #wayang #strategy #execution #traditional #cultural 📷 Pardon the blurry picture, this was 2012

✨ Showcasing Success in Social Media, KOL, and Ads at Cimory Group ✨ In my first quarter as a Social Media Specialist Supervisor, I’ve had the exciting challenge of managing 9 Dairyland & Minimania Estates by Cimory Group across Indonesia—and I’m proud to share some standout results! 📊 Social Media Performance, we achieve 875K+ Views/Impressions, 594K Accounts Reached, 17K+ Accounts Engaged, and Engagement Rate: 2.90% Special social media management: - Manage and create campaign timeline content strategy for opening the new Estate: Cimory Dairyland Gowa. - Manage and create campaign timeline content strategy for opening the new rides in Dairyland Farm Theme Park Prigen: Sakura Park. 🌟 KOL/Influencer Impact Collaborated with +80 KOLs in this Q4, generating: 10M+ Views, 8M+ Accounts Reached, 470K Interactions. Led VIP Influencer’s Day for major openings: Sakura Park (120 KOLs in 2 weeks) Playground Indotofu (100 KOLs in 1 week) 💼 Ads Performance Achieved high ROAS through Meta Ads campaigns: Dairy Tour Program Ads: ROAS 6.14x Corporate Gathering Program Ads: ROAS 3.08x Holiday Promo Ads: ROAS 6.98x ✨ Reflections and Takeaways This experience has reinforced the importance of synergy between data analysis, creativity, and teamwork. My focus has always been on measurable outcomes, from engagement to revenue generation. I’m excited to continue contributing, developing impactful digital strategies, and driving greater results. #SocialMediaMarketing #KOLManagement #PerformanceMarketing #Leadership #DigitalGrowth

PT. Astra International Tbk - Daihatsu Sales Operation (Astra Daihatsu) Asia Afrika is my second project. I had the opportunity to handle Astra Daihatsu Asia Afrika's Social Media and Place Advertisements for the sales team from Astra Daihatsu Asia Afrika. My responsibilities for this project : • Create campaign for the corporate activity or Daihatsu product • Create strategy, execute and monitoring Astra Daihatsu Asia Afrika social media account • Plan, execute, and monitoring digital media placement • Data visualization for update report digital activity • Analyzing the USP of each product • Analyzing the target audience for each vehicle • Creating advertisements using Meta Business. I have gained many new insights while working with Astra Daihatsu Asia Afrika, especially in implementing Digital Marketing for business. I have to consider the Brand Image that Astra Daihatsu must maintain in providing its content and ensure that communication on Astra Daihatsu Asia Afrika's social media is well maintained to potential customers. My thanks to my mentor Imam Malik Karim Amrullah who has guided me to handle this client. I hope that my experience in handling this client can open up new opportunities for me to handle other brands, with the advantage that I already have experience in having my own business which will make it easier for me and the brand to unite our points of view. to achieve the same goal to develop further in the future. #DigitalMarketing #SocialMediaOptimization #AdCampaigns #LearningJourney #GrowthMindset #PodcastMarketing #ContentCreation #TargetingStrategies #ProfessionalDevelopment

Whether you've noticed or not, about 80% of our daily shopping now happens online—especially in Indonesia, where delivery often comes cheap or even free! It's clear that we need to get creative with how we market our products, leaning into soft selling rather than direct sales pitches 😎 At our cozy little Bumbi we're not bogged down by rigid job descriptions. Everyone wears multiple hats, juggling a variety of roles. So, I rallied my super creative Gen Z team and threw down a challenge: dedicate one day each week to whip up some fun content for our social media, rather than just clocking hours at their desks 😉 And boy, did they deliver! They took TikTok's most viral story, tweaked it to fit our brand, and voilà—our content exploded! We racked up over 35,000 views in just a few days, and our Instagram started buzzing with messages about our products 🤩 That’s the magic of having Gen Z on your team—they're not just staff, they're the heartbeat of our business 😆 #softselling #bumbi #generationZ #circulareconomy #protectoceans #womenentrepreneur #womenempowerment