Kai Brands’ Post

Christmas is a season of carolling, gift-giving and... an abundance of holiday advertisements. With so much content being produced, how can brands stand out and avoid falling into the trap of generic holiday marketing? MassiveMusic's Paul Reynolds, SVP of Global Creative Services, delves into some of the most iconic Christmas campaigns of the past, demonstrating the powerful impact of personalised sonic messaging. In his latest piece for Campaign UK, he explores how brands can embrace the festive spirit while staying true to their core values. As the traditional approach to sonic branding during Christmas grows stale, discover how your brand can break the mould with this insightful thought piece.

The importance of a centre/destination having Christmas decorations has long been debated, but findings from our recent consumer survey show that it is a non-negotiable element of a centre’s marketing budget, with an overwhelming 90% of customers wanting these. As a crucial component of any marketing budget, Christmas decorations deliver benefits that reach far beyond aesthetics… Such benefits include: 🎄Drawing in Footfall 🎄Enhancing The Customer Experience 🎄Free Marketing Through Social Media 🎄Long-Lasting Benefits 🎄Creating a Competitive Edge As you plan next year’s strategy, consider how to maximise your Christmas decorations budget to gain the greatest impact! Check out our latest consumer survey report for expert tips on stretching your budget. Read the full article on our website here: https://ow.ly/1Zo350Uhu1F #ALMarketing #Christmas #ChristmasMarketing #ChristmasDecorations #Marketing

👁️🗨️ Friday's Marketing Find at Golden Eye Consultancy! 👁️🗨️ This week, I'm spotlighting simple yet creative adverts that embrace the festive Christmas spirit. 🎄 I absolutely love ads that are clean, slick, and product focused, using their core offering in clever ways to fit the season. Creative marketing is all about thinking outside the box while still keeping it simple. The product takes centre stage and tells the story - no gimmicks, just brilliant execution. Here are my 4 favourite festive examples: 🎄Heinz Ketchup: A white plate featuring a Christmas tree crafted from ketchup sauce—minimal and genius. 🍦McDonald’s Ice Cream: Turned upside down to form Santa’s beard, with the iconic golden arches (the “M”) cleverly placed at the top. 🧦McDonald’s Chicken Nugget: A single nugget topped with ketchup and mayo, perfectly resembling a Christmas stocking. The golden arches anchor the bottom. 🎄Mercedes-Benz: A subtle light shines on the car's grille, with the Mercedes logo perfectly completing the outline of a Christmas tree. Sleek and iconic. 🎨 These ads show that simplicity paired with creativity can be incredibly powerful. They grab attention, evoke happiness and perfectly capture the festive spirit. 🪄Wishing all my connections and followers a magical Christmas and all the best for a happy, healthy, and successful 2025! ✨ #CreativeMarketing #FestiveAdvertising #ChristmasCampaigns #MarketingInspiration #ThinkOutsideTheBox #ChristmasMarketing #HolidayAds #FestiveCreativity #SeasonalBranding #HappyChristmas #MerryChristmas2024 #BestWishes2025

Jingle-oops! Feeling the festive pressure as Christmas ads fill our screens and you realise you've left it a bit late? Don’t fret - your brand can still jingle all the way and launch an impactful campaign, even with limited time and budget🎄✨ Swipe through for five quick tips to help your brand shine bright at the noisiest time of year, even if you're under the cosh. These ideas will get you from last-minute panic to festive campaign success. Need help bringing your campaign to life? Let’s chat and create your Christmas miracle! #ChristmasMarketing #FestiveTips #SmallBusinessMagic #OwlAndHare

Day 3 of 12 Days of Marketing Magic: Why Your Holiday Marketing is Falling Flat and How to Fix It If you’re running holiday ads and not seeing results, here’s the likely culprit: Your visuals don’t stop the scroll. Here’s what we mean: You might have a plain product image in a basic template. What you need is a festive scene featuring your product in action — think glowing lights, cozy vibes, happy faces. How to work on this: 1️⃣ Add holiday-themed props (e.g., a gift-wrapped product or a snowy backdrop). 2️⃣ Use bold, festive colors that stand out (red, green, gold). 3️⃣ Show how your product brings joy during the holidays. Remember that people shop with their eyes first. Make them pause. Want to make your holiday marketing pop? Message us! #MarketingStrategy #HolidayCampaigns #DigitalMarketingTips

🎁 Magical Holiday Marketing: Boost Your Brand's Festive Spirit! 🎄 As we approach the holiday season, it's time to sprinkle some marketing magic on your brand's strategy. I recently came across an inspiring article on budget-friendly holiday gifts that got me thinking about creative marketing approaches. Here are some key tips to elevate your holiday campaigns: 1. Create engaging gift guides tailored to different audiences 2. Leverage user-generated content for authentic holiday vibes 3. Run festive contests and giveaways to boost engagement 4. Optimize product descriptions with holiday keywords 5. Craft holiday-themed landing pages for a jolly shopping experience 6. Publish seasonal blog posts with trending keywords 7. Share "things to do" roundups for holiday activities Remember, the key is to know your audience and create content that resonates with their holiday needs and desires. For more inspiration on magical holiday ideas on a budget, check out this article: https://lnkd.in/gybTpDbg What's your favorite holiday marketing strategy? Share in the comments below! #HolidayMarketing #BrandStrategy #ContentCreation #SeasonalCampaigns #DigitalMarketing

🎄 28 Years Strong! The M&M’s Christmas Ad That Never Gets Old Every December, one ad takes us back in time—an ad that hasn’t just survived “ad fatigue,” but has thrived as a cultural tradition. The iconic M&M’s Christmas spot, running since 1996, proves one thing: Great advertising doesn’t wear out—it wears in. What makes this festive classic so timeless? Here are the lessons every marketer can learn: ↳ Emotional connection: It wraps us in the magic and nostalgia of Christmas. ↳ Memorable characters: Red, Yellow, and Santa are unmistakable icons. ↳ Simplicity: A short, sweet story we can’t help but rewatch. ↳ Seasonal exclusivity: Only appearing during the holidays makes it feel special—like an annual gift. System1 Group research shows: Ads that last become part of the culture. They build mental availability, creating emotional and lasting bonds. So, next time someone says, “Refresh the creative,” ask: Does it really need to change? Some ads are better when they stay the same. 💡 What are the ads you never get tired of seeing? Drop your favorites in the comments below! Let’s build the ultimate list of timeless classics👇 ♻️ Share this post with your network. ✅ Follow Tom Wanek for more insights on brand advertising.

Why would John Lewis & Partners stay with you long after the Christmas season ends? Amid the welcome cacophony and clutter holiday jingles and cookie-cutter festive cheer, “The Gifting Hour” offers more than just seasonal nostalgia. It succeeds in weaving an emotional authenticity into storytelling - something that feels personal, yet universal. What makes Sally’s journey of last-minute gifting so captivating? It’s not just the glittering store aisles or the perfect bow on a gift box. It’s the journey back home—to moments that shaped her deep bond with her sister. From childhood mischief to teenage squabbles, the narrative taps into real, relatable experiences, mirroring the viewer's own memories. Here’s why I think the ad cuts through the clutter: 1️⃣ Deep emotional resonance: The ad builds on a universally human insight: "holidays aren't just about presents but about reconnecting". It intertwines the past and present, and bridges nostalgia with action. You feel immediately committed and find it impossible NOT to feel invested. 2️⃣ Crafting a relatable protagonist: Sally’s frantic hunt for the perfect gift isn’t far from most of our own festive rituals. This relatability anchors us, while the warm, layered visuals subtly guide the emotional arc. 3️⃣ Timeless simplicity: Where many Christmas ads aim to dazzle, John Lewis chooses to just nudge you at the right corner of your heart. It strips down the excess, leaning into storytelling over spectacle. For communications professionals, I think its a reminder that emotions are your superpower. In a competitive space like Christmas advertising, the simplest truths, wrapped in a nuanced narrative, often have the most powerful impact. When was the last time you felt like Sally? When was the last time you balanced commercial goals with emotional storytelling? One Percent Consulting draws upon inspirations like these, to unleash growth for you and your brands. To discover how, Request Services >>> from profile page. Sign up for Stratinspiration newsletter #EmotionalMarketing #Storytelling #ChristmasAdvertising #JohnLewis #HumanInsights

Let's turn your digital signage into the life of the party for Easter and every festive shindig thereafter! 🐰 Here’s how to make sure your digital signs are more eye-catching than a chocolate bunny in a candy shop: 🍭 👉 Seasonal Themes with a Twist: Go beyond the same old pastel Easter eggs. Why not have a guinea-pig "bunny" 🐹 or a countdown that's as suspenseful as waiting for the last chocolate egg to be found? 👉 Frequent Refreshes: Change your content like you change your socks – hopefully, often! Keep things as fresh as spring flowers to keep your audience guessing what's next. 👉 Audience Participation Trophy: Get your audience in on the action with their own seasonal selfies or stories. Nothing says "community" like seeing your face on a giant screen next to a dancing Easter egg. 👉 Visibility is Key: Your message should be as clear and bold as your Aunt Linda’s holiday sweaters. Think big fonts and colors that pop. 👉 Plan like a Procrastinator: Schedule your content like you're counting down to a holiday, not like you're cramming for a final exam. And throw in calls to action that are as compelling as the last slice of pie at Thanksgiving. Inject your seasonal signage with a dose of humor, strategy, and a touch of whimsy to not just capture attention, but delight and engage your audience. By keeping an eye on what works and tweaking what doesn’t, your digital signage will be more memorable than finding an Easter egg three months late! 🐰🎉 #HappyEaster #Easter #ContentCreation #ContentCreationTips #ContentDesign #DesignTips

Dreaming of the perfect Christmas? 🎄 You know, the one where: ⛔ The kids bicker over everything ⛔ Your partner gives you a blank stare when you ask what their family might like for presents ⛔ You're drowning in a to-do list of shopping, decorating, cooking, and enforced merriment Yeah... I can’t fix any of that. But what I can do is make sure your 2025 marketing plan is so sorted, it practically wraps itself in a bow. 🎁 Join my FREE LinkedIn masterclass where I’ll cut through the marketing fluff, share the strategies I use with clients, and help you: ✅ Ditch the nonsense that doesn’t work ✅ Focus on what actually moves the needle ✅ Leave with clarity, confidence, and the start of a real plan So, while you’re untangling fairy lights and refereeing family rows, you can rest easy knowing your marketing is all set for the new year. Drop your most festive emoji in the comments, and I’ll send you the details. 🎅