KaizIn’s Post

🏀𝗧𝗵𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗟𝗶𝗯𝗲𝗿𝘁𝘆'𝘀 𝗪𝗡𝗕𝗔 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀𝗵𝗶𝗽🥂 🏆 The New York Liberty just claimed the WNBA Championship, and while the athletes dominated on the court, there’s another MVP in the mix: technology. As the WNBA Finals wrapped up, we witnessed not only incredible athleticism but also the power of human-machine collaboration. Wearable technology and performance monitoring systems played a key role in driving both performance and safety. Tools like CATAPULT SPORTS LIMITED’ wearable sensors and WHOOP bands track essential metrics like heart rate, fatigue, and recovery in real-time, allowing coaches to make game-changing decisions on the fly. Companies like Microsoft, IBM, and Intel Business are taking things further by integrating hashtag#AI and machine learning to enhance insights and create a seamless synergy between athletes and technology. With the ability to monitor player data and analyze game patterns, these technologies are pushing the boundaries of what’s possible in sports performance. At Barclays Center, where the Liberty play their home games, cutting-edge technology enhances not just performance but the fan experience as well. Cisco and Verizon power the stadium’s high-speed connectivity, enabling seamless real-time data sharing, including performance metrics for coaching staff and enhanced viewing experiences for fans through interactive apps. Additionally, the Hawkeye Innovations, Inc system is used for advanced video analysis, providing coaches with detailed footage to refine strategies in real-time. This year’s Finals have shown us just how exciting the future is when elite talent combines with cutting-edge tech on the court. Congratulations to the New York Liberty and their passionate fans on an incredible season! 🎉 And congratulations to all of the technology providers who made this season and championship a wild success. (I also wanted a reason to repost the coolest commercial of the year so far by Nike 👇) 🚀 #WNBAFinals #NewYorkLiberty #HumanMachineCollaboration #WearableTech #SportsInnovation #PerformanceAnalytics #AthleteMonitoring #TechnologyInSports WNBA (Women's National Basketball Association) Subscribe to "Powered by...", a newsletter highlighting the technology behind some of the great sports, concerts, and events on LinkedIn https://lnkd.in/eqbX6GY7

Is this statement about Carlos Alcaraz or Nike? Is Nike still the brand that inspired millions of athletes for decades? The brand that changed the way we communicate and motivate millions of young people? The one that turned its football campaigns into spectacles? The one that created a sole with a waffle maker, put air in its shoes so we could fly higher and run farther? The same one that later added springs, and then a carbon lever, bringing us closer to breaking the 2-hour marathon barrier? The same one that partnered with Apple to create Nike+? Would Jordan, Woods, Nadal, Ronaldo sign Nike today? Is Nike now capable of launching a City Attack, closing streets, organizing running guerrillas, getting a city to run 10k at night, making you get off the couch and train to be better than you were yesterday? I believe it is. #reigniteNike, #Nike Note: Vamos Alcaraz!

https://lnkd.in/gRDSiKBR Zig When Others Zag. Nike's latest campaign for the 2024 Summer Olympics has caught my attention as a branding creative and art director. While the Olympics traditionally celebrate excellence, respect, and friendship to build a better world through sport, Nike has decidedly 'to be a winner' one must 'be the villain' ! The campaign, narrated by Willem Dafoe, embraces a ruthless drive to win: "I'm irrational, I have zero remorse, I have no sense of compassion," Dafoe growls. "I'm delusional, I'm maniacal. You think I'm a bad person? Tell me." This stark contrast to Olympic ideals is precisely what makes it brilliant. Nike is reclaiming its edge, going back to its roots as a brand known for peak athletics performance - tapping into the raw, sometimes darker side of athletic ambition that propelled them to the top. While the naysayers might argue approach could alienate casual fans who value sportsmanship over cutthroat ambition. As a creative, I am super thrilled to see Nike take risks. It is a masterclass in standing out - zigging while others zag. Nike proves that sometimes, the most powerful message comes from embracing your roots, even if they ruffle a few feathers. And yes, did I mention Willem Dafoe’s Green Goblin over-the-top narration? Absolutely kickass. #BrandStrategy #CreativeAdvertising

Nike #Nike Nike's 'Am I a Bad Person?' sparks Thoughtful Dialogue on Self-Perception Nike’s boldly titled advertisement 'Am I a Bad Person?', has ignited a vibrant social media discussion, prompting individuals to articulate their thoughts and sentiments. The provocative tagline resonates deeply with audiences, touching on universal fears and insecurities associated with self-perception and societal judgment. It prompts individuals to rethink the Good and Bad The ad challenges conventional notions of good and bad, prompting viewers to question who defines these labels and why we often seek validation from others. By posing the direct question, "Am I a bad person – Tell me!", Nike encourages us to confront our inner perceptions and reassess our understanding of morality and self-worth. Empowered Self-Reflection Through powerful storytelling, the advertisement encourages empowered self-reflection. It explores themes of self-doubt and personal empowerment, depicting diverse individuals grappling with moments of doubt and resilience. This portrayal underscores the complexity of human experience and highlights the universal nature of insecurities. Society's Influence The ad also critiques societal pressures that shape our perceptions of goodness and badness. It challenges viewers to consider the impact of societal expectations on our self-perception and emphasizes the importance of authenticity over conformity. Complexities of Perfection Intriguingly, the advertisement prompts us to ponder whether striving for perfection is inherently good or bad. It invites us to recognize the nuances and complexities inherent in personal growth and self-acceptance. Embracing Complexity Nike's 'Am I a Bad Person?' ad serves as a catalyst for profound introspection and dialogue. It encourages viewers to embrace the complexities of human nature and to challenge simplistic categorizations of morality. Ultimately, it reminds us that the question of whether we are 'good' or 'bad' defies easy answers and invites ongoing exploration and understanding. As the discussion sparked by this ad continues to unfold, it prompts us all to engage in meaningful conversations about identity, self-perception, and the pursuit of personal authenticity in an increasingly judgmental world. Top of Form Bottom of Form

Brilliant copy-led idea <3

❌ Brand Archetypes are NOT ENOUGH to create a strategy! Don't take my word for it, I'll show you a perfect example: 2024 campaigns of Nike and Adidas It's the Olympics and Paralympics happening this year - both sports giants (as many other brands) use this opportunity to fight for the attention of millions.  🏅 Nike and Adidas are both Hero archetypes, but their messages couldn’t be more different. Adidas says: "You Got This: Pressure has messed with your game long enough. It’s time to remember it’s only pressure. It’s only a kick, a throw, a goal." – it's all about de-emphasizing pressure and taking small steps. Nike counters with a bolder stance: “Winning is everything. If you’re not trying to win, you’ve already lost.” Adidas focuses on the journey; Nike, on the victory. This shows that a single archetype can’t fully capture a brand’s essence - there's a tone of voice to consider, personality, etc. Brands are complex, just like the people they inspire - they speak to different minds. See both campaigns and let me know your thoughts!👇 NIKE: https://lnkd.in/dDgBqsYX ADIDAS: https://lnkd.in/dWangA6c #BrandStrategy #Marketing #Olympics #Nike #Adidas #BrandArchetypes #Inspiration #Competition

Happy Weekend LinkedIn Network As business people are we contemplating this question "Am I a Bad Person?" Does this conjure up self-doubt and societal expectations or as business people does this ad resonate in several ways: Do we feel Ethical Dilemmas during our routine engagements. We often face ethical decisions that might make us question ourselves about our own integrity. Or is this some self-reflection and societal judgment which can mirror the internal conflicts we all experience. Are we persevering versus vs our reality if we compare ourselves as athletes do we consistently worry about public perception, and concern ourselves with how we are viewed by customers employees, and the public. Our challenges are considered whether our actions align with our values and more importantly our expectations placed on them. With that said, sometimes our pure motivation and ambition should focus on questioning one's worth and we induce motives which can relate to the ambitious nature of business professionals. This will eventually inspire everyone of us to strive for success while maintaining our ethical standards. Finally, our work-life balance and the struggle we encounter between personal values and professional demands highlighted in the Nike ad can reflect the challenges we as business executives face in balancing our passionate work and personal lives. We often portray ourselves as “I Am A Badass Person” but sometimes we need to elevate ourselves to become the best, and that is sometimes a good outcome. Thanks Nike for been A BadAss Company ! Now just get your ducks aligned #nike #badass #lifeajourney

#AmIaBadPerson Nike strikes again. Nike's latest advertising campaign has once again initiated passionate debates across social media. True to form, the sportswear giant has released a provocative ad that's anything but neutral. The reactions have been predictably polarized. Whatever your stance, Nike has once again succeeded in getting people talking. In a crowded marketplace, their ability to consistently create emotional, debate-worthy content sets them apart. What's your take on the ad? Has Nike gone too far, or is this another marketing masterstroke? #Nike #Marketing #BrandStrategy #AdvertisingDebate

“Winning seems to be getting a losing reputation these days. It’s time to change that” - Phil Knight This is the brief that led to Nike’s latest Olympic campaign “Winning’s not for Everyone”- back to the classic Hero archetype OG Nike way! A hard hitting campaign that seems to be garnering a lot of flak for saying the truth out aloud that “winning isn’t for everyone”. In today’s purpose obsessed marketing world, the appropriate and nice thing to say would’ve been that ‘everyone’s a winner’. Nice but NOT true. The gold is greater than the silver greater than bronze greater then 4th place. True hard facts. Espcially true when it comes to the holy grail of sport, The Olympics. Everyone’s NOT equal, everyone’s NOT a winner. That’s why only few make it to the Olympics and even fewer Win it. Kudos to Nike for giving the Winners the place they deserve and not doing injustice to them by making them equal to everyone else. Glad to see the OG Nike back What would this do for the brand’s sales and equity? Nike has its roots as a hard core performance brand. It isn’t a fashion lifestyle brand (like puma or reebok). Its heritage is of a hero archetype true blue top performance functionality of serious sport and not just fun hobbies. No better way to go back to it’s OG roots, than this campaign. Will hopefully revive the performance creds of the brand. P.s. the only missing ingredient in this campaign is Micheal Jordan :p https://lnkd.in/ddtHiTYT Nike #nikeolympicscampaign #winningisntforeveryone #philknight

Winning isn’t for everyone. I have said this so many times, “nobody promotes their athletes well as Nike does.” No matter if he’s King James or CR7. Nike always has a story to tell you. You don’t just see a regular ad. You get emotionally connected to it. We live in a time where people are continuously looking for motivation & direction. Nike tells you the inspirational stories of its athletes, your heroes, overcoming challenges & bringing change, being great. Nike strives to make this story impactful & memorable for you. The “Just Do It” company doesn’t advertises its products, it advertises resilience & empowerment, that resonates with you, motivates you & makes you believe in yourself. Ofcourse, there’s inclusivity & diversity in Nike’s projects. Their star power just make their stories so much more appealing & trustworthy. So, Nike connects you with their star athletes from diverse backgrounds & cultures through the stories of your heroes overcoming obstacles, & telling you how you matter in a world that tends to make you feel otherwise, how you are significant, & how you can bring change if you “Just Do It.” How exciting!? And if you don’t “Just Do It,” it’s okay because winning isn’t for everyone. #nike #ads #marketing #storytelling