Kajal Bhadami’s Post

Mountain House, a freeze-dried food brand, recently released a package redesign that leaned heavily into taste appeal—and consumers ate it up. The new look earned a dramatic win, with 87% of consumers reporting they preferred to purchase the updated design while only 13% preferred the old design. While some consumers did note the bump in protein content, a vast majority of consumers mentioned the addition of the food imagery, which amped up the taste appeal and gave potential buyers a look at what’s inside. One consumer shared, “I would select the new package because it shows what the food looks like on the inside and I wouldn't have to guess what I am getting with the product.” Bravo, Mountain House! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Skidmore Studio

🚀✨ Exciting News from Cosmic Chroma! ✨🚀 We’re thrilled to announce our latest project: a vibrant and playful packaging design for Spudsy! 🥔🧡 At Cosmic Chroma, we believe packaging should tell a story. With Spudsy, we architected a family of designs that capture the fun and delicious spirit of their super tasty potato snacks. Our goal was to create a visual experience that helps the brand pop more on the shelf but also resonates with their existing loyal fans. From bold color blocking to chip-inspired graphic shapes to talking potato characters, we infused every element with family-friendly joy and a hefty dose of creativity. The result? A one-of-a-kind packaging design that’s as awesome as the snacks inside! 🌈✨ Click the link for a more in-depth look at how we crafted these cool designs. 😎 #CosmicChroma #PackagingDesign #Spudsy #CreativityUnleashed #DesignWithPurpose #Branding #SnackAttack

In today's competitive market, standing out as a local cafe, coffee shop, or pastry shop is more crucial than ever. One powerful tool that can make all the difference is custom packaging! From branded cups and food boxes to unique merch packaging, custom designs do more than just carry your products—they tell your brand's story. They create memorable customer experiences, encourage social media sharing, and even drive customer loyalty. Plus, with sustainability becoming a key concern, innovative packaging solutions like compostable materials and reusable containers can position your business as a community leader in eco-conscious practices. Whether you're looking to reinforce your brand, connect with customers, or support local causes, investing in custom packaging can transform your eatery from a local favorite into a beloved brand. Ready to make an impact? Check out our latest blog post to learn more about how custom packaging can elevate your business! https://buff.ly/3T74lTt #merchantboxes #blog #packagingdesign #design #CustomPackaging #LocalBusiness #Branding #Sustainability #CustomerExperience #CafeCulture #CoffeeShop #PastryShop #SmallBusiness

Have you ever been drawn to a product on the shelf for no apparent reason? The secret might lie in its packaging! Packaging acts as a silent persuader, Packaging influences our choices through a fascinating convergence of psychology and practicality. Bold colours and minimalist designs evoke emotions, while clear Information builds trust. But the factors go beyond aesthetics. Easy-to-open features and sustainable materials can also be deciding factors. At Supple Pack, we understand the power of packaging. We help you craft solutions that protect your product and resonate with your target audience. From leveraging the psychology of colour to designing for optimal functionality, we'll be your partner in creating packaging that speaks volumes, even before a word is spoken. Visit our website to explore how Supple Pack can help you unlock the power of packaging and elevate your brand #Productpackaging #Consumerpsychology #Packaginginnovation

🍨 A Wishful Wishlist? Super Creamy 🥛 All Natural 🌱 Best Tasting Fruits 🥭 🥥 Premium Quality ⭐ Fun, Bold and Tropical 🌴 That is the long list of features that Frutero Ice Cream aimed to reinforce with their recent pack redesign. A formidable task, but one that they might just have accomplished. Led by a new brandmark, vibrant palette and flavour imagery, the brand seems primed to stand out on shelf and immediately cue people to Frutero (as well the variant on offer). Half the battle won - arguably the toughest part. But does the packaging also meet consumers' jobs-to-be-done and reinforce intended impressions? I believe so. The new summery tones and patterns evoke a tropical feel, enhancing perceptions of the product’s taste and freshness. The only reservation? I wonder the impact of losing the front-and-centre ice-cream imagery on impressions of 'creaminess'. Maybe less salient, but with the imagery relocated to the lid and a written call out of 'Creamy' — the associations likely remain strong. Kudos to Frutero and agency Olio Studio. I'm eager to see the brand's progress. 👏 What are your thoughts on the redesign?'

Remember my post about tinned fish packaging? This shows how influential trends can turn into brand experiences. This mix of packaging, and in-store promotion… Has elevated your average sardine to new levels. How did this happen? Well, to those tinned fish brands who decided to take their packaging to the next level with appeal. Adopting illustration, bright colours and graphics… Has impacted this love for arty packaging of tinned fish. 💸 Influencing the high-volume purchases of these brands. And now we have a whole shop dedicated to meeting this demand. Have you considered the impact of packaging appeal?

"From Roots to Fruits: Revolutionizing Business Perspectives with Clarity and Color!" Evolving Perspectives in Business Reflecting on my journey with Ancient Roots, a clean label brand, I recall how my initial focus on minimalist white packaging didn't always resonate with consumers. The love for purity and cleanliness guided my choices, but it didn't always communicate the essence of our products effectively. During exhibitions, feedback poured in. "Is this a pharma company?" or "Are you selling cookie dough?" The disconnect between my vision and consumer perception became evident. It taught me a valuable lesson: aesthetics matter, but clarity and consumer appeal are paramount. Understanding that taste and health go hand in hand, I realized the importance of striking a balance between visual appeal and product representation. It wasn't easy to pivot from my initial design preferences, but listening to our consumers opened up new possibilities. By embracing brighter colors and more informative packaging, we not only captured attention on shelves but also aligned with Ancient Roots' ethos of blending health with deliciousness. This shift in design not only resonated with our audience but also emphasized our commitment to both taste and well-being. In the dynamic world of business, staying open to feedback and willing to adapt is key. It's not just about what we love; it's about what speaks to our audience. Here's to continuously evolving, listening, and creating products that are not just visually appealing but also nutritionally enriching.🌱💼 #BusinessEvolution #ConsumerCentricity #AncientRootsJourney

I usually would never advise basing a whole brand off of a single [random] illustration. Or not doing any strategy, market analysis and deep-diving research beforehand either. But in the name of fun... anything goes! I wanted to see if it'd be possible to repurpose a made-for-fun illustration into a functional, versatile and recognisable brand illustration after the fact. So, welcome to Snack City, a completely made-up place (and brand), filled with the best kinds of snacks, little inhabitants, and fairly priced meals and nibbles. 🤔 Who do you think is the ideal target market for this brand? #brandillustration #restaurantbranding #foodillustration #wimmelbilder #detailedillustration #brandillustrator #foodmap #illustratedmap

A couple of questions… Does your beverage packaging kickstart the brand story you want to tell? Does it visually stand out and resonate with your target audience? Sally shares the importance of beginning your packaging design development…strategically… #packaging #packagingdesign #beveragepackaging #beveragepackagingdesign #sallymorrowcreative #brandstrategy #branddesign #design

"Whipping up delicious designs like this logo for Kynz fast food! 🍔 Let my creativity sizzle your brand to success! 🔥 #GraphicDesignRookie #FastFoodFrenzy #CreativeCuisine #LogoMagic #DesignDelights #BrandBoost #TasteOfDesign #VisualAppetite"