Kalus Kenny Intelex’s Post

Can beverage brands succeed without labels? Looking back on our collaboration with Fourth Wave Wine: Last year we embarked on an innovation journey to introduce the first ever label-less, branded wine – Crate. Condensing all necessary information onto the limited real estate of a capsule was certainly a challenge, however with a careful and sensitive approach to typography, we managed it (and with room to spare). It’s a complex but interesting typographic layout which encourages the consumer to turn the bottle vertically and horizontally. Consumers who physically engage with the brand have a higher brand recall. Our CEO and co-founder, Rowena Curlewis, spoke to BeverageDaily about the future of label-less branding: “What I hope is that Crate will inspire other designers and marketers to think about how they can reduce physical components of packaging without losing appeal and quality credentials.”  #branding #sustainability #design

  At Walnut Unlimited, we often dive deep into brand redesign and packaging development for FMCG clients. As a result, I’m always on the lookout for the latest product updates. During my recent food shop, Napolina’s redesign caught my eye.   🔎 Let's dive into some of the thinking that may have been behind the new look:   🥘 Shifting focus from provenance to pure ingredients: The subtle Italian flag is now absent, reflecting a move toward using a blend of 'European' ingredients. This part of the old design may have held some authority bias, with the Italian flag queuing a sense of higher quality and authenticity. However, the new banner design wrapping around the label gives a more premium feel, maintaining the perception of quality.   🛒 Creating better shelf standout: Simplicity bias drives us to the path of least resistance, and Napolina’s updated text is bolder, clearer, and easier to read. With consumers spending only 3.1 seconds glancing at products, visibility and readability are crucial.   👅 Tantalizing taste buds: The olive image has been enlarged and made more hyper-realistic to appeal directly to the senses. The picture superiority effect means we process images more easily, creating a stronger emotional connection to the product.   Personally, I find the new design modern, sleek, and easier to read. What do you think? 🌟 Princes Limited #FMCG #marketresearch #branding #packaging

From Dawn Foods emerges Doughstory, a distinguished brand conceived with a primary focus on the global dissemination of premium-grade food offerings. Doughstory epitomizes the endeavor to introduce the culinary essence of Pakistan to international audiences through its diverse array of frozen flatbreads, frozen snacks, and ambient snacks. In the early months of 2024, Doughstory unveiled its ambient bread range, comprising five distinctive variants: Plain, Bran, Whole Wheat, Milky, and Multi Grain bread. Presented herein is the proposed packaging design for the brand. Employing adaptive and contemporary typography tailored to contemporary market preferences, the design incorporates varied colors corresponding to each bread variant. A thoughtfully incorporated window provides a glimpse of the product’s freshness, enhancing its appeal to prospective consumers. This strategic use of color not only distinguishes each variant but also captivates potential buyers when displayed in retail settings.

Toblerone chocolate is no longer made in Switzerland... …And their packaging had to change as a result. Made in Switzerland in 1908, Toblerone’s Swiss identity was firmly rooted in its brand image for over a century. But the airport-favourite chocolate is now produced in Slovakia. Switzerland holds a “Swissness” legislation that states products labelled as “made in Switzerland” must contain at least 80% Swiss ingredients produced locally, and 100% Swiss ingredients for products containing milk (like chocolate!) Why such legislation? Well, “made in Switzerland” comes with a big payoff, as products with a Swiss label or image sell for between 20-50% more than their counterparts. By relocating its production, Toblerone no longer has the right to: 🍫 Mention Switzerland anywhere in its packaging 🍫 Use the Matterhorn in its branding But, I don’t think this will be a disaster for Toblerone. And at least they get to keep the hidden Bernese Bear. 😅 Territory-based branding is a great way to tell a story about your brand, but it shouldn’t be the only thing your branding is based upon. Toblerone still has its distinctive triangle shape and (hopefully!) the same taste of smooth chocolate and chewy nougat. This is demonstrated in their new branding, which highlights the chocolate triangle with a vintage, handwritten typeface as a signature, which bears the name of its founder, Tobler. The typographic work features fuller letters, which diverts the attention away from an original Swiss chocolate towards a gourmet and authentic product, even if it has nothing to do with Switzerland! So, disaster averted in my opinion… what do you think of Toblerone’s new design? And did you even notice the change?

Changing your packaging, especially in food can create confusion. Here’s a rollout of Nutella’s recent 60th anniversary edition packaging and some of the issues it’s creating 👇 #cpg #design #branding

There’s no time for water-damaged labels or misshapen coins that leave your customer questioning if your bottle is worth the price tag. As a brand owner, you know better than anyone how important that 'first look' is. Your bottle has to convert. So, how do you ensure your brand's 24/7 ambassador is not only commanding attention but also communicating your brand's ethos to gain instant consumer traction? https://lnkd.in/expZPwC8 #premiumdrinks #spirits #packaging #branding #premiumpackaging #luxurylabels #signet #packdesign #signetbranding

4 Important Things Every Small Business Should Include On Their Custom Retail Coffee Bags New to custom packaging? Not sure what to include in your bag design? We've got you covered. For small businesses venturing into custom packaging for the very first time, determining what important elements to include on your coffee bags can be challenging. Don't worry, we've put together a list just for you! 1) Social Media Icons 📱 2) Roast Date 📅 Would you like to know more? https://buff.ly/3TA4s9q #SavorBrands #RetailCoffeeBags

Your pickle’s flavor isn’t the only thing that should stand out - your label matters too. At Prakash Labels, we understand that your product’s label is your customers' first point of contact. Our labels are more than just a surface design; they are crafted precisely to withstand the test of time, just like your premium pickles. With years of expertise, Prakash Labels delivers durable, moisture-resistant labels that maintain their vibrancy and integrity in challenging conditions, ensuring your product always looks its best. In today’s competitive market, your label is more than just a product identifier - it’s a key element of your branding strategy. Let’s work together to make your pickle brand unforgettable with labels that stand the test of time. Reach out to Prakash Labels today. #PicklePerfection #QualityPackaging #FoodPackaging #LabelDesign #PicklePackaging #prakashlabels #Labels #trust #bestqualitylabels

Colours are more than just visual appeal—they shape how customers perceive your brand! 🌟 Imagine a coffee brand with deep browns and rich neutrals—conveying warmth, comfort, and the cozy vibes we all crave with a good cup of coffee. The right colour palette is key to making your brand stand out! Here’s a curated selection to inspire your next food and beverage branding or packaging design. ✨ Save this reel for later, and follow us for more branding tips and insights! . . . #PalsaDesignStudio #Palsa #Branding #Packaging #DesignStudio #GraphicDesign #ColourPalatte #FoodAndbeverages #DesignTips #GraphicDesignTips #BrandingTips #TrendingColours #SaveForLater #TrendingReel #TrendingAudio

In the dynamic world of #productpackaging, brands repetitively seek advanced ways to make a lasting impression. One such trend that has gained immense popularity is the use of exclusive types of #customrigidboxes. This article delves into the various kinds of #rigidboxes and explores why brands prefer them for their #packagingneeds. Let's find your packaging solutions at Verdance Packaging #RigidBoxWholesale