Kanika Talwar’s Post

While Red Bull Racing & Red Bull Technology is scrapping their special livery due to weight concerns, Visa Cash App RB F1 Team is bringing fashion-inspired livery to the Singapore GP. They partnered with HUGO, one of two brands under the umbrella of HUGO BOSS, the German fashion giant (and yes, their other brand is exactly what you’d expect—BOSS) And they actually have a long history of partnerships in F1: - 1981: BOSS entered the Formula 1 and partnered with McLaren - 2015: Shifted to Mercedes AMG F1 - 2017: Pivoted to Formula E, chasing sustainability trends. - 2023: BOSS returned to F1 with Aston Martin. - 2024: HUGO becomes a sponsor of VCARB. Why the comeback? It’s hard to resist F1's global reach, prestige, and explosive growth. This time, HUGO BOSS is taking a more focused approach, strategically targeting specific audiences for each of their brands through their choice of teams: 𝟏. 𝐀𝐬𝐭𝐨𝐧 𝐌𝐚𝐫𝐭𝐢𝐧 (𝐁𝐎𝐒𝐒): Connects with a more mature crowd that appreciates higher-end, classic brands. 𝟐. 𝐕𝐂𝐀𝐑𝐁 (𝐇𝐔𝐆𝐎): Appeals to the youngest, most gender-balanced fan base in F1, aligning with HUGO's casual, unconventional style. For the upcoming weekend, HUGO and VCARB are taking their partnership to the next level: - Denim-themed garage decor - A dynamic denim design on the car - Bespoke racing suits and HUGO outfits for the drivers Beyond the design, I’m curious to see how the team and HUGO will bring this partnership to life. Do you think we’ll see more fashion and F1 collaborations in the future?

🚗✨ The Color-Changing Porsche Taycan Turbo S: A Green Dream That Redefines Color Application 🌱 I’m seriously impressed by the Porsche Taycan Turbo S...this car is pushing the boundaries of personalization with its color-changing technology. Imagine being able to change the color of your car at the touch of a button to fit your mood or the environment. How cool is that? This innovation really gets me thinking about how far we can take this concept. Now, imagine this same tech applied beyond cars and into fashion, footwear, and even outdoor gear like hardware accessories. Picture your favorite sneakers or camping gear changing color to match your vibe or environmental surroundings. It’s not just about heat-reactive fabrics anymore, this could completely shift how we think about color and customization. Can’t wait to see where this idea goes and how it might inspire change across industries! #ColorInnovation #Personalization #AutomotiveDesign #OutdoorGear #FashionTech #FootwearInnovation #Porsche

HOKA is one of those surprise partners in Indycar. Once again it is McLaren and Zak Brown, and the McLaren partnership team, delivering the surprise partner. What is a running shoe brand doing in Indycar? That was my first question when I saw the Arrow McLaren news about HOKA joining the teams partnership network. First of all. California brand HOKA is part of the Deckers Brands, a company delivering sales of $3,6 bn in 2023, compared to $3,15 bn in 2022, double-digit growth. 👉 Gros profit was $1,8 bn in 2023. So it is a solid very succsessfull company. 👉 HOKA went from $891 million in Net sales 2022 to $1,4 bn in 2023, so close to 60 % sales growth. Could we see HOKA also in Formula 1? Probably. McLaren Racing Formula 1 footwear brand is K-Swiss at the moment. McLaren F1 have also Castore as partner, so basically two shoe brands, but HOKA, as a running shoe, could even fit in in that constellation. Puma, also Giorgio Armani, a Scuderia Ferrari partner, have shoes, so quite many shoes in Formula 1. Here are some of the shoe brands focusing only on shoes. Italian P448, part of US Street Trend, is a VISA CashApp RB F1 partner and Athletic Propulsion Labs is part of the Oracle RedBull Racing network. Photos: K-Swiss, P448 and APL.

What happens when high fashion meets high speed? Tommy Hilfiger’s collaboration with Mercedes-AMG PETRONAS Formula One Team is the perfect blend of lifestyle and motorsport, merging the world of fashion with the thrill of Formula 1. This partnership is about creating a brand experience that appeals to a diverse and style-conscious audience. Here’s why this collaboration works: ✅ Tommy Hilfiger brings its signature fashion-forward designs, creating lifestyle apparel that fans and fashion enthusiasts can wear on and off the track. ✅ Mercedes-AMG’s motorsport prestige aligns with Tommy Hilfiger’s global influence, enhancing the brand appeal for both motorsport and fashion followers. ✅ The collection reflects the high-performance nature of F1, blending luxury with functionality, appealing to those who value both fashion and fast cars. ✅ The partnership enhances both brands’ visibility across industries, introducing fashion to motorsport fans and vice versa. This collaboration goes beyond the racetrack—it’s about creating a lifestyle brand that resonates across the fashion and motorsport worlds. What’s your take on fashion partnerships in F1? #TommyHilfiger #MercedesAMGF1 #Motorsport #Fashion #F1Partnership #CrossIndustryCollaboration

What are wheels? when you asked what wheels are,they're not only a fashion accessory for your car,but also a statement of your personality! #Rruowell #forgedwheels #forgedrims #wheels #rim #luxurywheels #cars #sportscar #forged #factory #manufacturer #supercars

The most important factors when aiming for a sub three hour marathon are consistency and recovery. #runningshoes #5k #5krun #5krunner #marathon #marathonrunning #marathonrunner #findmyfootwear https://lnkd.in/gjwdXW2Q

Dress for Success: The Race and the Spotlight Runners know the magic of race-day gear. Whether it’s slipping on a pair of carbon-plated racing shoes that give you that extra bounce or wearing that light running vest that feels perfect, the right outfit can make all the difference. It’s not just about performance, it’s about confidence, mindset and feeling prepared to tackle the challenge ahead. The same principle applies to interviews, important meetings and presentations at work. When you wear something that makes you feel good, you’re not just dressing up for appearances, you’re stepping into a version of yourself that feels ready, capable, and confident. Race-day gear doesn’t just make you faster; it helps you believe in your ability to give it your all. Similarly, dressing well for an interview, meeting, or presentation won’t guarantee the outcome, but it sets the tone for how you present yourself and boosts your self-assurance in the moment. So, the next time you’re preparing for a critical meeting, a big interview, or a presentation that could define a project, think about your professional equivalent of carbon-plated racing shoes. What makes you feel unstoppable? What gives you that mental edge? Just like race day, it’s not just about looking the part, it’s about feeling ready to perform at your best. Have a wonderful festive season!

FUEL YOUR FAST WITH THE ULTRA 5 FORMULA EDITION IN BOTH ULTIMATE AND CARBON VERSIONS

Next Project is redesigning one of Puma Classic shoes