Relationship Marketing Specialist: I help Attorneys, Non-profits, Insurance, Real Estate, Dental & Financial Professionals Grow. *Coaching *LinkedIn *Email Marketing *Attraction Marketing *Gratitude & Follow-up Tools
The COIN Framework system described here is a clear path to enhance your relationships with both your customers and your strategic partners. C - Create a system to track referrals O - Organize and send thank yous I - Interact & stay top of mind N - Nurture and send the “right” gift #relationshipmarketing #businessgrowth #referralstrategy
Marketing Strategist and Award-Winning Certified Coach and Consultant for Service Based Businesses Who Want to Market Authentically
My definition of a referral partner is an individual that you have a relationship with and sends prospective leads to a business. I created this COIN Framework to help provide a system for my clients to really cherish their relationships with their referral partners (this system can be applied to clients as well!). COIN Framework C - Create a system to track referrals O - Organize and send thank yous I - Interact & stay top of mind N - Nurture and send the “right” gift Let’s break it down…. C - Create a system to track referrals - Tracking data is helpful for so many things. If you want to lose weight, you want to track your food and see what you are actually eating. The same goes for tracking referrals. It’s vital to know who is recommending you, who they are recommending and how often. I use a combination of an excel spreadsheet to track my yearly referrals as well as a CRM (Customer Relationship Management) called Less Annoying CRM. It’s a simple CRM tool that’s not trying to be fancy or complicated. I also gather info from my referral partners so I know their birthday, if they like tea or coffee, what their favorite activities are and more and store it in Less Annoying CRM. I get lots of physical addresses (so I can send actual mail!) from people which leads me to the next item... Learn more about O, I, and N of the COIN in one of my workshops below. Are you seeking more relationship building and referral partnerships and identify as an introverted, empathy-driven and/or sensitive person? You are in luck! I have a 3-part workshop that is specifically aimed at unique business owners like you, who are “ok” doing their marketing a little differently and also seeking out “focus time” to work on what they are learning. This 3-part workshop is specifically aimed at unique business owners like you, who are “ok” doing their marketing a little differently and also seeking out “focus time” to work on what they are learning. The following workshops are created especially for small business owners who: Have a service based business Want to be authentic in their marketing Align their values with their business Looking for alternatives to “one-size fits all” marketing Are seeking more relationship building and referral partnerships Identify as introvert, empathy-driven and/or sensitive Learn more at https://lnkd.in/gTmMny7X
