Karen Kanefsky’s Post

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Relationship Marketing Specialist: I help Attorneys, Non-profits, Insurance, Real Estate, Dental & Financial Professionals Grow. *Coaching *LinkedIn *Email Marketing *Attraction Marketing *Gratitude & Follow-up Tools

The classic "foot-in-the-door" technique is fairly simple: people will likely agree to a larger request after agreeing to a smaller request. Incorporate this persuasive strategy into your content marketing campaigns by offering a free white paper in exchange for users providing an email address.

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