The classic "foot-in-the-door" technique is fairly simple: people will likely agree to a larger request after agreeing to a smaller request. Incorporate this persuasive strategy into your content marketing campaigns by offering a free white paper in exchange for users providing an email address.
Karen Kanefsky’s Post
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The classic "foot-in-the-door" technique is fairly simple: people will likely agree to a larger request after agreeing to a smaller request. Incorporate this persuasive strategy into your content marketing campaigns by offering a free white paper in exchange for users providing an email address.
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A case study could be a good addition to your 2025 content marketing plan. Read about this in our latest Marketing Memo (there’s even a case study template on Broker Create to help get you started) 👉https://lnkd.in/ev_XHdSv Over 6,000 brokers receive our fortnightly marketing hints and tips email straight into their inbox - come and join them! Simply log-in to Aviva Broker and select ‘Marketing Support’ as one of your contact preferences. #MarketingSupport #BrokerMarketing
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Establishing you or your brand as the experts in an area helps to not only build trust, but opens the door to various opportunities your competition are missing by not occupying your space. Click below to read our blog on three ways your content marketing can support your mission to establish expertise. https://lnkd.in/eFMxmDvE
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🎸 "Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one." These wise words from Robert Rose highlight the power of show over tell. Discover how our digital marketing services can help you show the world your business's greatness: Digital Marketing | Agency501, Inc. https://lnkd.in/gzBdaWtK #ContentMarketing #MarketingStrategy
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🎸 "Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one." These wise words from Robert Rose highlight the power of show over tell. Discover how our digital marketing services can help you show the world your business's greatness: Digital Marketing | Agency501, Inc. https://lnkd.in/gzBdaWtK #ContentMarketing #MarketingStrategy
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🎸 "Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one." These wise words from Robert Rose highlight the power of show over tell. Discover how our digital marketing services can help you show the world your business's greatness: Digital Marketing | Agency501, Inc. https://lnkd.in/gzBdaWtK #ContentMarketing #MarketingStrategy
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🎸 "Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one." These wise words from Robert Rose highlight the power of show over tell. Discover how our digital marketing services can help you show the world your business's greatness: Digital Marketing | Agency501, Inc. https://lnkd.in/gzBdaWtK #ContentMarketing #MarketingStrategy
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Staying organised with your content marketing is one of the easiest enablers of success that’s in your control. A content marketing calendar acts as a schedule of what, when, where and how you intend to publish your content, as well as a work in progress for content yet to be developed or to be updated and also what the intended promotional activity is. Plan it so you can do it - your content calendar is a key way you can ensure all teams are achieving their content commitments. To learn more about how a content calendar might help your business and what a good calendar should include, read on: https://hubs.li/Q02JvMVt0 #collabagency #marketing #marketingstrategy #strategy #digitalmarketing #contentmarketing #contentcalendar #socialcalendar
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Content marketing—a form of advertising—should earn a bigger presence in your annual marketing budget because it does 4 valuable things! See what they are and how you can implement content marketing into your business today: https://lnkd.in/eZ3HWxhd #sales #marketing
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Your customers are your best resource for improving your marketing. 🔍 Take a close look at what they expect, what they value, and what isn't working. Use this insight for your content marketing and advertising—this is the good stuff that provides real value to your existing clients and delivers positive outcomes. By focusing on your current clients, you'll create marketing and content that resonates with new ones too. This is key! 🔑 #CustomerInsights #ContentMarketing #ClientFocus #EffectiveMarketing
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