Kargo’s Post

Headed to Advertising Week New York Week? Join Night Market and NEON from October 7-10 at the 20th edition of #AWNewYork24. The evolving Commerce landscape is presenting marketers with new challenges and new opportunities in equal measure. If you would like to meet and discuss how Night Market and NEON can help you compete and win in the chaos of modern commerce, please connect with George Musi, Nikki (Wegner) Raval, and Collin Colburn.

https://lnkd.in/g77UtXa5 "The Walmart deal shows how important consumer data and ad space have become for retailers as they work to grow their digital advertising businesses to compete with Amazon. In addition to being an e-commerce behemoth, Amazon is among the biggest ad players in the U.S., behind Google parent Alphabet and Facebook owner Meta Platforms. Amazon has also been building its own smart TV business. Competition to attract advertisers is fierce among retailers, with Best Buy, Kroger, Instacart, and others vying for the business. Advertisers continue to shift dollars into the retail media space, which is expected to hit $59.6 billion in U.S. ad revenue this year, up almost 30% from 2023, according to Insider Intelligence."

Super insightful article here on the impact of retail data combined with connected TV. Powerful quote: “If you take premium content like we have at Disney and then you pair it with retail media data, the advertiser’s going to win,” Jamie Power Schedule a call with Keynes Digital we will talk you through this. #connectedTV #CTV #RetailData #advertising #growth #content #CTVadvertising

Today's Google Shopping/PMAX Tip 🪩🪩🪩🪩 1. Head to your 'products' tab in each campaign - and sort by impressions (low to high). You most likely have products in here that actually have a high conversion rate but Google isn't serving them due to other products cannibalising the campaign. Seperate these skus into a seperate campaign to gain better clarity on how these perform. 2. If you have 1-3 products that are significant drivers of your monthly revenue, have these separated into their own campaign to be able to 1. scale this appropriately, but 2. give air time to other products that may not be able to shine alongside these products. #pmax #googleshopping #ecom #ppctip #googleadstips

🛍️🛒 Get in marketers, we’re going shopping 🛍️🛒 Download our new What's Next 2024 Shopping Trend Report to uncover insights and strategies that will empower your brand to thrive in the next era of shoppable entertainment 👇🏾 http://ms.spr.ly/6047mDXJR #TikTokForBusiness

Snap Inc. reported Q1 2024 Earnings today. We’ve made significant investments over the past couple of years to bring more value to our advertising partners and connection to our community. Great to see that reflected in results and a massive thanks to everyone who’s played a part! 🚀Community continues to flourish with 422M DAUs which has grown by double digit % consistently over the past 5 years. 🛜 lower funnel performance products keep getting better with investments in signal and ranking improvements (CAPI, 3P partnerships, audience/product relevance) - more details on this below 👇🏼 📈 Revenue increased 21% YoY from community growth, new ad solutions and improved ad performance 🎨 Creators are flocking to Snap as they can engage deeply with their community and easily create authentic content. Time spent on creator stories are up 55%! We’re building out more features, partnerships, and API integrations to scale it further.

The topic of retail data is becoming bigger in media buyers' conversations this upfront season. The combination of connected TV's ad space matching up with verified buying data from retailers is the secret sauce behind this surging interest. Advertisers and publishers are already seizing the opportunity, which is shaping the future of identity and authentication. #retaildata #retailmedia #CTV

https://lnkd.in/ga7EJNBv The typical human sees over 1K ads a day per various industry estimates, with now more commerce media ads surfacing daily that are to often random, out of context, and driving frustration for more consumers. More commerce media advertising doesn't simply mean more value for the consumer or shopper. Commerce and retail media ads need to stop intruding with what humans are interested in and start being what people are interested in. #media #retailmedia #commecemedia #brands #cpg #retail

Walmart is buying VIZIO for $2.3B This is not about Walmart selling more TVs. It’s all about data + advertising. It’s about Walmart now controlling ~25% of the US TV market, grabbing a ton of Vizio’s ACR data, keeping that data from others in the market, combining it with a trove of Walmart's retail data for a new, stronger walled garden in CTV & Commerce to compete with Amazon & Google. I bet they are eyeing other data assets in the market  - let's see. What do you think is their next move?

Great insight (and a big Telly call-out!) from Andy Brown on the real impact of the Walmart + Vizio acquisition: "Data has not only become the new oil for marketers; it is also the oxygen breathing life into TV advertising with new branding and performance opportunities...One could argue that, for measurement companies, a more restricted data market would help players who have focused/are focusing on proprietary, first-party data"...including companies "like disruptor Telly, whose data business could well be as important as its ad business." - Andy Brown, Adexchanger 2/28/24 https://lnkd.in/gKsX4_pr