Kasif Khann’s Post

59% of influencers say Instagram is the best way to engage with their audience. This is why every brand is trying its best to convey its message in the most interesting way to build a brand. And if there is one way you can stand out in such a competitive market, then it is by choosing the right form of marketing. Just running ads won't push people to buy no matter how good the product is. You need to show your products effectively. Here is how you can do it instead: → Choose a platform that suits the best for your product or service like maybe Instagram. → It is easy to use, attention-grabbing, and built for mobile. Moreover, it is where your ideal customers spend most of their time. → Then pick influencers you feel your audience might enjoy watching the most and see if they align with your brand's values and mission. Your brand is like the main dish here with the influencer you chose as the perfect spice. And when combined they should give the audience a memorable experience that will build credibility and boost sales. So make sure you invest time in making the right decision and planning a strategy that aligns with your expectations. If you are exploring an Instagram influencer marketing campaign, then write to me at varundeep@heekentertainment.com. #influencermarketing

It’s no news that influencers can be a huge waste of💲💲 And yet if you have a relative or friend with a good presence you’ve been thinking of chatting with them on if they could professionally endorse your company/product🤔 Don’t write off that idea! As usual, it’s all about a game plan. This cheatsheet will give you all you need to work with your first influencer. Bonus: Even in the hands of experienced marketers there are 5 mis-steps that almost always pop up when working with an influencer: 1. You're paying influencers based on followers, not engagement (saves, likes, comments, shares). 2. You're working with mass influencers instead of influencers specific to your category 3. You're focusing on quantity instead of consistency. Pick 3 influencers who function as advocates and post about the brand consistently instead of 10 different influencers who post about the brand once each. 4. Your marketing focus is split between multiple products. To build awareness and win market share, build your influencer marketing around max 1-3 hero products. 5. You're not sure what to track. Depending on your product uptake structure, think of influencer KPIs such as tracking unique promo codes assigned to each influencer. So start small, stay authentic, and watch your brand grow! React 👍 or repost ♻ if someone in your network may find this helpful :) #InfluencerMarketing #MarketingCheatSheet #MarketingROI Lina Sonia Judith Kurui Trey Ngugi Lloyd Mayienga

Every day, I receive multiple emails, DMs, and LinkedIn messages from influencers eager to collaborate. While this interest is exciting, it’s crucial to be selective. I carefully review their profiles, content, and audience to see if they truly align with our brand. If they don’t, I usually reject their requests politely. Influencers play a big role in marketing, but choosing the right one is key. It’s important to select influencers because they fit perfectly with a brand’s message and audience, not just to fill a spot in a campaign. When an influencer genuinely connects with a brand, their promotion feels real and builds trust with their followers. This authenticity leads to better engagement and can drive more sales. An influencer who truly likes a product or service will naturally create content that is both convincing and relatable. However, picking an influencer just because they’re trendy can be risky. If there’s no real connection between the influencer and the brand, the partnership can seem fake, making people skeptical. This mismatch can hurt both the brand and the influencer’s reputation, leading to lower engagement because followers might not care about the content. To make sure a campaign succeeds, brands should focus on finding influencers who naturally align with their values and audience. The right influencer will make the promotion feel effortless and genuine, leading to better results for the brand. #InfluencerMarketing #ContentCreation #BrandBuilding #InfluencerStrategy #MarketingInsights #BrandGrowth

Have you noticed the shift too? It is not enough to purely just activate influencers and hope for their reach. The focus is shifting from simply using Influencers as amplifiers to a more extended part of your company, almost like an employee. As such you should not only include them in your brand experience but actively seek and think of ideas on how to create these experiences around them. They act as the direct gateway to your target audience, your consumers. So when you think about how this experience will be lived through the influencers eyes you are automatically also thinking about the consumer. Here are three reasons why this is crucial: - Your brand will be judged by the feelings you create. Sparking excitement, anticipation, shock and awe is the way to go. - You are always in competition with other brands and need to stand out. When influencers think you are the only brand capable of doing the big things, they are more likely to lower their prices and your target audience is more likely to see you as the market leader, increasing top-of-mind. - Everybody is on social, and those that aren't are lagging far behind. It is not enough to do what everybody else does, you need to stick out, make yourself important and really emphasize your USPs. With every influencer activation, we keep these points in mind, making sure that our assets spark emotion, stand out and separate us from the others. How are you adapting to these shifts in influencer marketing?

Identifying the right influencers for your app requires a TON of legwork, but the results can be massive. Here are some things to consider when you're getting started: 👉Attribution To scale effectively, you need a strong attribution platform to track which influencers bring in users and, more importantly, how valuable those users are over time. Without good data, it’s hard to measure success—especially with platforms limiting reach for obvious ads. 👉Scaling partnerships Big influencer deals are typically locked up, but micro-influencers (5,000-10,000 followers) offer huge potential. They connect with niche audiences, but managing them takes effort. You’ll need people to provide customized creatives and handle communication. 👉The impact of TikTok TikTok’s creator challenges offer an effective way to engage influencers at scale. Brands submit promotions, creators bid to produce content, and brands choose the best to distribute. It’s a great way to start building direct relationships with creators. It’s a lot of work upfront, but the payoff is huge. Beyond user acquisition, you’re building loyal brand advocates who will keep promoting you over time. The immediate boost and long-term brand loyalty make it all worth it.

Some advice for new brands looking to integrate influencers into their marketing strategy: Start with affiliates: There are numerous influencers who are affiliates. Put in the work to find these influencers and make an offer that makes sense for both parties. Create your own system: If you are powered by Shopify, they have a built-in system that allows you to run your own affiliates. Work with smaller influencers: Look for influencers who create valuable content for a tight niche community that is relevant to your brand or services. Sometimes, these smaller influencers will create content for your brand for free. Respect small creators: Do not take advantage of these small creators, for example, using their content to run ads without their permission. It's important to get their consent, and if there is a fee involved, work it out with them. Acknowledge small influencers: When your brand becomes established and has the budget to pay more established influencers, remember the small influencers who helped you on your way up. Do not overlook their efforts. I've seen this happen so many times and it's not fair. THATS IF FOR TODAY, SIMPLE. #influencermarketing #brandmarketing #socialmediamarketing

This image highlights six distinct types of influencers that brands can collaborate with to boost their visibility and engagement. Each type of influencer offers unique strengths depending on the marketing strategy. 1. Guest Blogs – Influencers create content for a brand’s blog, bringing their expertise and audience to the site, increasing organic reach and credibility. 2. Unboxing and Reviews – Unboxing influencers review products in real-time, showcasing their features, and offering authentic, trusted opinions to their followers. 3. Affiliate Marketing – Influencers promote products using referral links, earning commissions based on the sales they generate, often coupled with discount codes for their audience. 4. Giveaways – By partnering with influencers for giveaways, brands can create buzz, encouraging followers to participate and engage while gaining new potential customers. 5. Social Media Takeovers – Brands allow influencers to take over their social media accounts for a day, offering fresh content, engaging followers, and often driving more traffic and visibility. 6. Contests and Events – Influencers organize or participate in brand-sponsored contests or events, driving engagement and often creating viral moments for greater exposure. Each of these strategies leverages the influencer’s platform and audience, offering diverse ways for brands to connect with potential customers. #InfluencerMarketing #DigitalStrategy #ContentCreators #BrandEngagement #SocialMediaMarketing #MarketingTips #InfluencerCollab #AudienceEngagement #OnlinePromotion #ContentMarketing

🚀 The Recipe for Rapid Growth: What Influencers Can Learn from Crumbl Cookie's Internet Explosion 🍪 In today's digital world, influencers rise to fame overnight—but what’s the secret behind such rapid growth? Take Crumbl Cookie, for example. With a strong social media presence and consistent branding, Crumbl turned its delicious creations into viral sensations. 📈 Key Ingredients for Influencer Success: Catchy, Memorable Content – Videos like the viral "Looky Looky Looky, it’s Crumbl Cookie, Crumbl Cookie for life!" are proof that simple, fun, and relatable clips can capture millions. Memorable jingles and playful visuals make content shareable and engaging. Consistency - Posting regularly with high-quality content keeps followers engaged. Community Engagement - Replying to comments, hosting Q&A’s, and creating challenges lets followers feel connected. Trendy Content - Jumping on viral trends keeps your audience entertained. Crumbl’s weekly cookie lineup had social media buzzing. Collaboration - Partnering with influencers or brands increases exposure exponentially. The secret? Being authentic while capitalizing on trends. Influencers can learn from Crumbl’s success and use similar strategies to build organic, loyal followings. #InfluencerGrowth #ViralMarketing #SocialMediaSuccess #ContentCreation #MarketingTips #CrumblCookie #LookyLookyLooky #InfluencerStrategy #CucoCompany

You Need to Relinquish Control to Influencers Oftentimes when brands are looking to scale their marketing campaigns through influencer marketing, They end up thinking that they need to micromanage everything, and that the brands ideas come first But in reality, this is the biggest thing holding them back. And once we realised that influencers need to come first, we saw not only an increase in the influencers results, but also higher performing campaigns for brands. See most brands feel like they need to micromanage or have a lot of creative input and control over the campaign process, They feel as if they NEED to oversee everything and have their say, and if not, Then they may match with influencers who don't fit their brand image, as well as have campaigns with content that don't match their objectives, But believe it or not, thinking that you need to micromanage and have a large input is actually hurting you more than helping you. Because in reality, you’re putting influencers second, and who knows their audience the best? The Influencers! By putting influencers first and relinquishing control over the process, You allow creative freedom for them to be able to have their say in content that not only seems authentic to their audience, But also matches your brands image and goals. That’s exactly why we created Lydia’s Platform. You don’t have to deal with poor performing partnerships and campaigns that are short lived and underperform, nor do you have to spend time finding the right influencers and wonder if the content is on par with what you need. Lydia’s platform works by finding the ideal influencers, who’s audience and content match your brand image and goals, And manages the content creation based off the campaign brief you give us. The clearer the brief, the better the platform works, creating high performing campaigns. So, if you would like to learn more on how you can smash your campaign goals without the hassle of unpredictable results, you can DM me. Follow Nok Orrason for more. #influencer #lydia #dm #results #influencermarketing