Kate Cook’s Post

View profile for Kate Cook, graphic

Helping clients achieve big results by delivering a tailored, practical, value-based sales methodology and framework.

Negotiating on price? You’re missing the point. Pricing isn’t the battleground—value is. Gain agreement from your prospects on the value—both professional and personal—of your solution before having the price conversation. If not, you’ll put yourself at a tremendous disadvantage. Yes, you’ll likely need to compromise in the end. When it comes to negotiating, follow these steps: - Choose Your Moment: Assess the buyer’s readiness and urgency before negotiating. - Know What’s Negotiable: Understand what you can adjust to build trust and find collaborative solutions. - Make a Trade: Listen to concerns and be flexible to maintain value integrity. - Sweeten the Deal: Offer high-value, low-cost additions like complimentary event passes. - Compromise: Identify sticking points and aim for a middle ground that satisfies both parties. #SalesNegotiation #ValueSelling #SalesLeadership

To view or add a comment, sign in

Explore topics