Katherine Melchior Ray’s Post

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Global CMO / Consultant / Speaker / International Marketing Faculty @ UC Berkeley Haas, Cross-cultural Marketing & Management Expert. Specialties: Japan, Europe, US

Taking this step reflects so much more about a company’s values, positioning and philosophy than any marketing initiatives! Bravo #Jurlique and best wishes to Loic RETHORE and team! #systemsthinking #sustainability #sustainabilitymatters #cosmetics #business #globalbusiness #globalmarketing

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We are thrilled to share that Jurlique is now officially B Corp certified!   As a global brand with an Australian heart, our commitment to the highest standards of care for our people and the world around us has always been at the core of who we are. And now, we've made it official.   Originating from the unspoiled Adelaide Hills in South Australia, our journey as pioneers of conscious and holistic beauty began on our farm. Today, we continue to lead the way with our unique biodynamic approach to regenerative agriculture, ensuring we replenish and respect our surroundings.   But there's more to our story than just environmental responsibility.   'From Seed to Skin' isn't just a motto—it's our guiding philosophy. It means prioritising people and fostering a workplace culture where our employees can truly thrive. It's about our meticulous methods for creating sustainable products and packaging, and carefully choosing partners who share our ethos for locally made, low-impact production.   At Jurlique, becoming B Corp certified is another testament to why feeling good starts from within. It's a reflection of our ongoing dedication to making a positive impact and our promise to continue striving for excellence.   Join us in celebrating this milestone, and let's continue to inspire positive change together!

Love hearing about great brands taking the #bcorp journey, Katherine! It shows the world their dedication to the environment, community, customers, and their employees. It's been an important commitment for my company, too. Way to B, Jurlique!

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