🔔 Nobody tells you this, but... Natural sunlight is a GIFT for your ad creative! A nice example here by skincare brand OSEA Malibu The light hits the product and the naked leg – making these stand out most. The mood is bright, fresh, healthy – exactly what you want to feel when using a beauty product. Interesting: the clothing and backdrop are super neutral – almost the same color. And the product packaging itself also blends in to this palette. What would happen if we changed out the background colour here to make the product pop more…? Would this have an impact on the ad metrics? Who knows…only way is to test! Do you consider the impact of light in your ad creatives? Drop it in the comments! #paidads #facebookads #creativestrategy
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Are you a skincare Brand looking to stand out with clean, minimalist, and effective designs? I specialize in creating visually stunning social media posts that reflect the purity and simplicity of your products—just like I do for my other clients. 🌿 Whether it’s product highlights, ingredient stories, or skincare tips, I design eye-catching, minimalistic visuals that not only elevate your brand but also engage your audience. ✨ Let your brand’s message shine through the clutter with sleek, professional, and impactful designs! 💬 Ready to give your skincare brand a fresh, minimalist look? DM me, and let’s create designs that speak to your audience and boost your brand presence! #MinimalistDesigns #SkincareVisuals #OrimiiDesigns #GraphicDesignerForSkincare #MinimalismInDesign #SocialMediaDesigns #SkincareMarketing #CleanBeautyDesigns #MinimalistAesthetic #CustomSkincarePosts #ElevateYourBrand #CreativeGraphicDesign #DesignForSkincare #MinimalistSocialPosts #SkincareBranding #VisualStorytelling #MinimalistGraphicDesign #socialmedia
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Are you a skincare Brand looking to stand out with clean, minimalist, and effective designs? I specialize in creating visually stunning social media posts that reflect the purity and simplicity of your products—just like I do for my other clients. 🌿 Whether it’s product highlights, ingredient stories, or skincare tips, I design eye-catching, minimalistic visuals that not only elevate your brand but also engage your audience. ✨ Let your brand’s message shine through the clutter with sleek, professional, and impactful designs! 💬 Ready to give your skincare brand a fresh, minimalist look? DM me, and let’s create designs that speak to your audience and boost your brand presence! #MinimalistDesigns #SkincareVisuals #OrimiiDesigns #GraphicDesignerForSkincare #MinimalismInDesign #SocialMediaDesigns #SkincareMarketing #CleanBeautyDesigns #MinimalistAesthetic #CustomSkincarePosts #ElevateYourBrand #CreativeGraphicDesign #DesignForSkincare #MinimalistSocialPosts #SkincareBranding #VisualStorytelling #MinimalistGraphicDesign #socialmedia
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Beauty Brands' Socials We're Obsessed With Right Now: Gisou, Glow Recipe, and Rhode! 🔥 Gisou, Glow Recipe, and Rhode are setting the beauty world on fire with their social media presence, and here's why: 1. Gisou 🌸🍯 Gisou's social media is a perfect blend of elegance and authenticity. They beautifully showcase their honey-infused products with aesthetic visuals that make you want to dive into their world. Their posts are not just about promoting products; they tell a story, share behind-the-scenes glimpses, and celebrate the heritage of bee-keeping. The warm, golden aesthetic consistently pulls in fans enchanted by the brand's natural beauty and luxury vibes. 2. Glow Recipe 🍉🍒 Glow Recipe nails it with their vibrant and playful approach. Their feed is a splash of colour that instantly grabs your attention. They creatively highlight their fruit-powered skincare products with bright, juicy visuals that look as refreshing as the products themselves. Plus, they engage their audience with fun tutorials, skincare tips, and a strong community vibe that makes everyone feel like part of the Glow gang. Their social media is a visual feast and an educational hub all rolled into one! 3. Rhode 💧🌿 Rhode's social media game is all about minimalistic chic and relatable beauty. They focus on simplicity and clarity, showcasing their skincare essentials with a clean and modern aesthetic. Their feed feels like a breath of fresh air—calming and inviting. They also prioritize transparency, often sharing the story behind their products and the inspiration from their founder, Hailey Bieber. This personal touch, combined with their sleek visuals, makes their social media irresistibly engaging and aspirational. These brands aren't just selling products; they're building communities, telling stories, and creating experiences that keep their followers coming back for more. 🌟 #gisou #rhode #glowrecipe #beautybrands #beauty #beautymarketing #marketing #beautysocials #socialmedia #engagement #linkedin #linkedinnews #linkedintips #branding #ugc #trending #viral
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This ad from Lounge is generating Thousands of 💲💲💲 every single day,here's how 👇👇 Most of you focus on metrics like : ROAS, CAC, CPM, CPC, and all other metrics and to be honest these don't even matter. If you're doing exactly what your competitors are doing you are going to Lose You can't expect impressive sales if you're not ready to innovate and invest in your ad creatives. Creatives aren't just a part of the campaign; they are the campaign's backbone. Let's dissect this lingerie ad that's currently going viral and driving massive sales. What's making it so effective? ✅ Hook: The ad starts with a relatable statistic—“82% of you admitted that you haven't refreshed your underwear drawer in a while.” This immediately grabs attention. ✅ Engagement: The conversational tone ("Come on girls, it's time to treat yourself") makes the message feel personal and inclusive, like a recommendation from a friend. ✅ Unique Selling Proposition (USP): It highlights the product's unique features, such as the first of its kind lacy bra with unmatched lift and comfort. ✅ Emotional and Sensory Language: Descriptive terms like “soft stretch lace,” “to die for,” and “gorgeous pretty florals” appeal to the senses and evoke positive emotions. ✅ Craftsmanship and Exclusivity: Mentioning that the collection was "hand-designed by our very own lingerie specialist" adds a sense of exclusivity and high craftsmanship. ✅ Effective Transition: Seamlessly transitions from the hook to product details, maintaining engagement throughout. ✅ CTA (Call to Action): Encourages action with phrases like “Come on girls, it's time to treat yourself” and emphasizes the desirability of the product. ✅ Brand Personality: The ad effectively communicates the brand’s personality—confident, stylish, and fun—through its tone and phrasing. It’s a simple yet powerful ad that resonates deeply with the audience, proving once again that great creatives drive sales and build strong brands. So keep a note: Creatives can either make or break your brand —— P.S : If you want us to help you scale your brand using our creative driven approach , Let's chat
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Let’s face it, the digital age has completely transformed the way we approach beauty and skincare. Gone are the days of blindly picking products off the shelves and hoping for the best. Now, we have a wealth of information right at our fingertips, thanks to the wonders of the internet and social media. But with so much noise out there, how do you separate the gems from the duds? Don’t worry, we’ve got you covered! Full article link - https://lnkd.in/geCE55Qr #content #ContentCreation #memepage #emojis #DigitalDelight #ShortAndSweet #QuickFixDelight #TinyTales #DigitalSnacktime #ShortButSweet #DigitalDelicacies #TinyMomentsBigImpact #ShirkesByteStories #shirkesmedia
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Unpacking the brilliance behind this skincare ad: • A harmonious blend of color and product that energizes the senses • Strategically crafted copy that speaks directly to the consumer’s needs • A masterful play on texture evoking the feel of rejuvenation #ads #marketing #creative
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Brands are taking a bite out of the food world—and consumers are eating it up. In 2024, brands like Hailey Bieber's rhode skin, Kim Kardashian's SKIMS, and the fashion houses, JACQUEMUS and Marc Jacobs, in collaboration with fashion model, Nara Smith, are innovating the concept of sensory marketing, harnessing the power of food to create memorable, multi-sensory experiences for their audiences specifically on TikTok and Instagram Reels. Instagram allowing for the more polished content and TikTok giving brands a space to jump on trends whilst incorporating multi-sensory experiences such as ASMR. A particular standout moment for Rhode was its collaboration with Krispy Kreme to launch a lip-smackingly delicious, strawberry glazed doughnut to compliment the limited edition Peptide Lip Treatment in flavour - you guessed it - strawberry glaze 🍓 Another thumb-stopper? Marc Jacobs x Nara Smith, making a delicious, red Marc Jacobs tote bag from scratch. This was the perfect balance of authentic influencer content and innovative product placement in an engaging piece of content. Why does this food-inspired visuals work so well in fashion and beauty marketing? It's all about contrast and playful juxtapositions. Food and high fashion are two worlds that don’t usually cross paths, which is exactly why it’s so eye-catching. When a luxury handbag is placed in an oven or a lip gloss is dipped in whipped cream, it stops viewers in their tracks, sparking curiosity and even amusement. This contrast is a conversation starter, creating viral moments that users feel compelled to engage with. In a world where standing out is essential, these brands are showing that sometimes, the way to a consumer's heart is through their senses—and maybe even their stomach, and we’re here for a second serving 😏 #FavolaAgency #SocialMediaMarketing #SensoryMarketing
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Every brand should be taking notes on this GAP campaign The Linen Collection / #LinenMoves Campaign There are so many things they got right! Let’s talk about 3 standout factors: 🌺 Using Seasonal SEO to get customers ready for Spring/Summer fashion 🕺🏾 Tying in a dance trend on TikTok showing how social first activations can be used to strengthen the overall campaign (My 2 Cents: I hope they use this ad for a TV commercial as well) 👖 Fitting with current fashion trends, this collection is made with a fabric that is breathable and easy to move in (as shown by the dancers). It fits with everyone seeking to be cute yet comfy and minimalist during this season (or even playing into the current trend of the ‘eclectic grandpa core’) This campaign is authentic to the brand nodding to their nostalgic 90s/00s ads with a modern touch. So seamless how this campaign goes from viral social short-form videos to the above-the-fold content hooking visitors on the landing page. How do you think they did on this campaign? 10/10? #socialmedia #marketingcampaign #adcreative
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Unlock the Power of User-Generated Content & Lifestyle Photos: How to Shape Customer Perception in Cosmetics 🌟✨ Discover the importance of authentic user stories and lifestyle visuals in building trust and preference for your brand. Studies reveal that 79% of consumers trust user-generated content more than traditional ads. It's all about relatability. Seeing real people using your products creates an emotional connection, reinforcing the idea that 'if it works for them, it'll work for me!' 🧘♀️✨ Encourage your customers to share their beauty routines with your products to highlight real stories, celebrate diverse skin types, and foster a community around your brand. Personalized beauty experiences lead to trust and loyalty. 💬💕 For instance, a skincare brand showcases daily skincare routines from users with different skin types, showcasing versatility and validating various customer needs. This creates a psychological connection between the brand and effective personalization. 🛁🎥 #PrivateLabelExpert #OEMConsulting #CosmeticConsultant #ThirdPartyManufacturing #PrivateLabel
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I know you love your packaging. I know you think your price point is 👌 *chef’s kiss* I know you think those fancy “active” ingredients are important. 🆘 But… Beauty brands – you are not your audience. Whilst all of these things factor into a buying decision…people buy beauty products because they think this lip gloss (self-tanner, nail polish etc. etc.) is going to make them look cuter, which makes them feel more confident, which makes them do the things they “couldn’t” do before (ask for the raise, chat up the hottie). So next time you’re dreaming up an ad…maybe start with the aspirational and then throw in all the USPs you like as a bonus, instead of the other way around. Execution idea: Get a creator to reference a person who has great lips/skin and how they have always been a bit jealous of that (relatable!) and never thought they could achieve it until they discovered YOUR product. Then show the product in action → prove the transformation, throw in a bit of social proof and a sweet CTA. Who’s gonna give this a shot?? – – – #paidads #digitalmarketing #facebookmarketing #girlsinmarketing #facebookads #tiktok #creativestrategy #beauty #skincare #onetaketuesday
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Co-founder at Kitchn.io
8moInteresting. I feel like maybe it's a bit too harmonious to really stand out. (But what can you do when the product itself doesn't really have a strong color...) I totally clicked the "play" button btw... 🤦♂️