Kathy Kunz’s Post

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Visual Storyteller | I help DTC brands nail high-performance ad creative – without sacrificing brand.

🔔 Nobody tells you this, but... Natural sunlight is a GIFT for your ad creative! A nice example here by skincare brand OSEA Malibu The light hits the product and the naked leg – making these stand out most. The mood is bright, fresh, healthy – exactly what you want to feel when using a beauty product. Interesting: the clothing and backdrop are super neutral – almost the same color. And the product packaging itself also blends in to this palette. What would happen if we changed out the background colour here to make the product pop more…? Would this have an impact on the ad metrics? Who knows…only way is to test! Do you consider the impact of light in your ad creatives? Drop it in the comments! #paidads #facebookads #creativestrategy

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Simon Kreienbaum

Co-founder at Kitchn.io

8mo

Interesting. I feel like maybe it's a bit too harmonious to really stand out. (But what can you do when the product itself doesn't really have a strong color...) I totally clicked the "play" button btw... 🤦♂️

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