PAYMENT BY QR CODE IS LEADING THE CASHLESS PAYMENT RACE
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The digital payment market in Vietnam is a vibrant competition between e-wallets and QR payment codes of commercial banks. This competition is expected to become increasingly fierce and only a few warriors will survive in the long run.
According to a survey by Visa card organization published in March, the QR code payment method is popular with a rate of 62% and 16.2 million transactions per month. Even though it was born earlier, e-wallets ranked second with a rate of 58% and 15.5 million transactions per month.
In 2019, the appearance of VietQR helped the digital payment market in Vietnam achieve the world's leading growth rate, an average of 35% per year. According to Deputy Governor of the State Bank Pham Tien Dung, total transactions have reached 7-8 billion in the past year. Vietnam's digital payment market is expected to reach a total transaction value of about 160 billion USD in the upcoming 2025.
More than 40 domestic commercial banks are competing strongly with 51 e-wallets and intermediary payment platforms in Vietnam, according to the State Bank. While wallets focus on building an ecosystem with many attractive promotional campaigns, banks' QR codes only perform the "simple" task of real-time payment. But it also signifies the fierce competition between e-wallets and QR payment codes.
Although there are many similarities between the two forms of payment, there are still many groundbreaking differences. QR codes can allow users to pay faster. If it is a QR code that is identified as belonging to a business, the QR code will help increase the reputation of the business and customers can flexibly use the source of money to suit their needs. consistent with personal financial plans.
CEO Le Lan Chi of ZaloPay believes that the VietQR boom will boost the entire market because consumers are transitioning away from cash much faster. “This race is somewhat tilted towards delivering value to sellers. Because users don't care too much about which QR code they are scanning," the CEO said.
Source: Ricky Hồ - Kinh tế Sài Gòn Online.
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4moinformative and insightful , thanks for sharing Katie Nafius