Katya Rozenoer’s Post

The Delivery Wars: Taking Back Control, One Order at a Time If it’s not one thing, it’s another. Once again, the big third-party delivery companies win—this time in the consumer data-sharing case against New York. Restaurants take yet another hit in an industry already grappling with rising food costs and labor increases, adding to their growing challenges. The battle between restaurants and delivery apps like DoorDash, Uber Eats, and Grubhub is far from over. Recent court rulings in favor of these giants highlight their power, leaving restaurants facing high fees, loss of control, and reputational risks when deliveries go wrong. Initially, third-party apps seemed like a godsend for many restaurant owners, offering a new revenue stream without the headache of managing delivery logistics. However, the shine has worn off as the food delivery industry has nearly tripled in value since 2017. These apps take up to 30% of each order, squeezing tight margins—especially in light of rising food costs—and diminishing customer loyalty. Sure, they may have brought in new customers at first, but now they’ve become a thorn in the side for many restaurants. With the means to spend north of $180  million on advertising in a single quarter, these apps dominate the playing field, leaving restaurants to pick up the pieces when issues arise. Unfortunately, the term "food delivery" has practically become synonymous with the restaurant experience—whether restaurants like it or not. So, what’s the solution? Restaurants must fight to take back control by investing in their own online ordering systems, marketing incentives, and delivery options. Not only will this reduce those hefty fees, but it will also help restaurants build real customer loyalty and improve the overall customer experience. The road may be bumpy at first, but with smart tactics, all the hard-earned efforts will pay off and flourish on your own terms. https://lnkd.in/epCE2eta #RestaurantMarketing #DeliveryWars #FoodTech #CustomerLoyalty

As if restaurants weren’t struggling enough already… First, rising food costs and labor challenges, and now third-party delivery apps are winning court battles, stripping restaurants of valuable customer information that could help them grow. These third-party apps charge up to 30% per order, squeezing already tight margins. And when deliveries go wrong, who takes the fall? Of course, the restaurant takes the hit with bad reviews on Google and elsewhere. "Unfair" doesn’t even do justice. I would love to have you weigh in on how you're handling these exorbitant commissions. Are you raising delivery prices to maintain margins? Is in-house delivery the solution, or is there another way forward? Can't wait to hear your thoughts! #RestaurantIndustry #DeliveryWars #SmallBusiness

Boost Your Delivery Profits Without Lifting a Finger. Third-party delivery platforms like Uber Eats, DoorDash, and Grubhub have become essential for restaurants. But here's the catch: They eat into your margins. What if you could optimize your prices on those platforms—automatically, in real-time? Enter Dynpricing. We make sure your delivery prices adjust incrementally, based on demand, time of day, and local trends. Higher demand? Prices rise—without any manual input. Slower periods? Prices drop just enough to attract those crucial extra orders. Your restaurant deserves to profit from every delivery, and Dynpricing helps make that happen. Imagine no more guesswork, no more manually tweaking prices across multiple platforms—just smarter, data-driven pricing that works for you around the clock. We integrate directly with delivery platforms like Uber Eats, DoorDash, and Grubhub, so your operations stay smooth while your profits climb. Ready to turn your delivery game into a profit machine? Let Dynpricing do the heavy lifting. ♻️ Share this with a restaurant owner struggling with delivery margins. 📲 Get in touch today to see how Dynpricing can optimize your delivery channels: https://lnkd.in/gY6y6PzT

Never know how to respond or what to say when replying to a review whether it's negative or positive? NEVER struggle anymore with OrderOut's guide and templates to make this process quick and simple. Check out our free guide!! --> https://lnkd.in/gtkQzFkZ OrderOut plays a pivotal role in facilitating businesses to receive amazing reviews through seamless integration with multiple delivery platforms like Uber Eats, Doordash, and Grubhub, as well as Square and Clover POS systems, OrderOut minimizes errors and ensures prompt and accurate order deliveries. #restaurantmanagement #googlereviews #ubereatsreviews #ubereats #yelp #yelpreviews #restaurant #restaurantlife #business #businessreputation #orderout #reviewsmatter #onlinereputation

Let customers eat your lunch, not UberEats or Doordash. We're at Food on Demand today, but we're taking a break from our usual discussions about loyalty. Instead, we're diving into a topic that’s reshaping the restaurant industry: third-party delivery attribution. Nearly 20% of restaurant orders now flow through 3rd party delivery platforms like Uber Eats and DoorDash. This trend has been convenient for consumers, but it's left brands completely in the dark about critical customer data. We are proud to be the only platform in the world that can attribute third-party delivery orders back to a brand's customer records, enabling a brand to finally see who the customers buying through 3rd party apps are and match them to the records in their POS systems/databases. We are now launching this feature as a standalone offering for any brand looking to enhance its approach to third-party ordering, regardless of whether they use our loyalty solutions or not. Data equals opportunity– if you don’t have it all, you’re missing out. Our new tool allows you to see exactly who your customers are, even when they order through a third party. If you're interested in unlocking the full potential of your third-party delivery sales data, shoot me a DM!

If you are a restaurant owner, you are probably using DoorDash / Uber / Grubhub wrong... Keep reading if you use DoorDash/Uber/Grubhub for any of the following reasons: 1. My customers want food delivered from my restaurant 2. Their pricing works for me 3. They provide an easy online ordering system It's 2024, and while this is not an add, UniHop can do all 3 of those things Here's how you should be using DoorDash/Uber/Grubhub: 1. Customer acquisition 2. Customer acquisition 3. Customer acquisition - When a customer orders from you on one of the three --> Their bag should have a 20% off coupon flyer for their next order when they shop through your site - If the order gets damaged/stolen during transit --> Offer to send them a replacement using your internal delivery process - But if the customer is a PITA... make sure they stay a loyal marketplace customer Moral of the story: Delivery marketplaces are nothing, but a marketing tool, don't let them be anything more than that. #doordash #uber #grubhub #marketing #lastmile #delivery #logistics #restaurant #catering #floral

Convenience comes at a cost. While third-party delivery platforms like DoorDash and Uber Eats extend your reach, they also demand high fees, reducing profitability and diluting brand loyalty.  With over 70% of restaurant revenue coming from repeat customers, maintaining direct relationships is crucial. Our platform supports businesses in navigating these challenges by enhancing reliability and optimizing operational efficiency.  Discover how we can help protect your brand's integrity and profitability by contacting us at hello@drivosity.com. #LastMileDelivery #DeliveryOperations #CustomerSatisfaction

In news that's not new, DoorDash continues to lead the pack for US users. Anyone else low-key rooting for Grubhub? There are so many discussions with independent restaurants asking which provider they should use. My answer will always be "all of them" unless there's consistent issues (like drivers not showing up, cancelling orders). While MOST people use DoorDash, UberEats has a bit of a stronghold in the Northeast; making it hard to justify one or the other. Postmates used to have a stronghold around San Francisco, where they were based. I wonder if UberEats has taken over that market with the acquisition. I looked for a heatmap of popularity in the US by state/city, but couldn't find that, or the data to make one myself (hmu if you have some sweet sweet data for this). The fact is that each DSP/3PD has their own group of users. Sure, there's what Grubhub coins "promiscuous customers" but I don't think that percentage is compelling. I think it makes a slightly better argument for using every DSP/3PD (you'll get MORE exposure to those app jumpers). But if each app is a different fridge or cupboard - and, if you're not in that cupboard, YOU DON'T EXIST to a large contingent of the population. Be there. Use all of them. Unless they're a giant PITA. Thanks for coming to my TOTtalk.

From Ella Cerón and me: New Yorkers have paid 58% more in food-delivery fees since before a minimum-wage law went into effect in late 2023, according to a city agency report, suggesting that restaurant-delivery services have passed on the bulk of these rising costs to customers. While merchants also paid more fees to food-delivery services offered by Uber, DoorDash and Grubhub, it is customers who are bearing the brunt of the impact. People who placed orders through such apps paid an average of $20.1 million a week in delivery fees during the first quarter of 2024 — a 58% increase from a year prior. By comparison, fees paid by participating restaurants increased 13% over the same period.