Keith Gait MBA CCXP’s Post

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Customer Experience and Contact Centre Executive Leader

I'm thrilled to share the key takeaways from the Customer Experience Foundation’s CX Retail Symposium which took place last Thursday. It featured industry leaders from Holland & Barrett, Halfords, Beauty Pie, consumer champion Martin Newman, and analyst Richard Lim. The event highlighted how digital, cloud, AI, and advanced CX applications are revolutionising customer loyalty and driving crucial CX actions. Here’s what stood out: 🔹 𝐍𝐞𝐰 𝐑𝐎𝐈 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬: Moving beyond traditional ROI models, we’re now measuring CX’s impact on brand advocacy, customer lifetime value, and social impact. This holistic approach sees CX as a future investment, fostering lasting relationships and sustainable growth. 🔹 𝐇𝐮𝐦𝐚𝐧 𝐓𝐨𝐮𝐜𝐡 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: While digital and self-service are vital, empowered employees are crucial for handling complex enquiries. A seamless digital experience is valuable, but the emotional connection of speaking with a friendly, informed human cannot be replaced. 🔹 𝐏𝐮𝐫𝐩𝐨𝐬𝐞-𝐁𝐮𝐢𝐥𝐭 𝐀𝐈: AI isn't a one-size-fits-all solution. Retailers are implementing AI-enabled applications, such as conversational AI bots in IVR, to efficiently resolve issues and direct customers. Integrating AI with behavioral science is key to effective CX. 🔹 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧: Retailers are leveraging data from various sources to optimise operations, predict trends, and create personalised shopping experiences. Understanding customer pain points and using data to nudge and prompt at crucial moments is a growing trend. CXFO and I feel that “Creating profitability for retailers is more complex than ever. With real-time data and AI driving the next level of personalisation, retailers are on a transformative journey that will only intensify throughout 2024. We are excited to be at the forefront of these discussions.” Read the full article here: https://lnkd.in/eTmEwaPz If you missed this event, join us at our CX AI Symposium on 4th July. Registration is now open https://lnkd.in/eTmrnA7N #CX #CXRetailSymposium #CXInnovation #DigitalTransformation #AIinRetail #DataDrivenCX #CXFO2024 #FutureOfRetail #CXAISymposium #CXFOEvents

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Dan Lang

Practitioner @ Sutherland Labs | Industry Advocate | Office of Sustainability

7mo

Sounds interesting.

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