Kelly Lizcano’s Post

🚀 Do you know how to maximize your creativity in the marketing world? You can achieve this with just one word: references. 💡 That's right! Knowing the best creative work that is moving in the field can serve as inspiration to create functional wonders that allow you to achieve that goal you have in mind. And what better place to see the best references than the Cannes Lions International Festival of Creativity? This year, this festival has impressed us with innovative campaigns that have redefined advertising limits. Among the outstanding winners, one of the most impressive was the Coors Light campaign: Coors Light Out. 👉 The idea for this campaign came after in a baseball game, Shohei Ohtani, one of the best players in history, hit a ball into a large digital advertisement for Coors Light, leaving a black square of fused pixels. This incident went viral, and Coors Light knew how to take advantage of the notoriety by launching a special edition of cans with the iconic black square. They also integrated this element into their outdoor campaigns and on the stadium screens during the next Angels game. A stroke of genius in creativity and opportunity! 🎨✨ Here we leave you the campaign video so you can appreciate this great idea that positioned itself as one of the outstanding campaigns of the festival. Also, if you want to see the complete list of winners, you can do so here: https://lnkd.in/eT8SrTrB. What did you think of this campaign? 🤔 Do you think it is important to take advantage of this type of situation with a brand to enhance its notoriety? Tell us in the comments! Don't forget to follow us to continue discovering incredible campaigns that will help you unleash all your creativity. #PrimitiveAgency #CannesLions #Creativity #InnovativeAdvertising #CoorsLight #ShoheiOhtani #Marketing

𝗛𝗘𝗬 𝗕𝗥𝗔𝗡𝗗𝗦 𝗧𝗔𝗞𝗘 𝗦𝗢𝗠𝗘 𝗡𝗢𝗧𝗘𝗦 ✍ Just watched this amazing case study on how Coors Light quickly reacted to an unexpected incident, turning it into marketing gold with their Lights Out campaign, without spending a dime on sponsorship. It's a perfect example of how being quick and trusting your creative folks to do their thing can really make a brand shine. Their speedy response hit it out of the park 🤓 , showing that you don't need a big budget to chase that ever illusive DISRUPTIVE word that gets tossed around zoom calls, just some really clever thinking. Plus, their authentic approach made a real lasting connection with their audience. It's a great reminder that the best marketing moves, as in life, often come from the most unexpected places. Big shoutout to the Coors light team for this strike of genius and inspiring many of us along the way! 🎉 👏 #CoorsLight #BrandStrategy #RealTimeMarketing #Creativity #Innovation #MarketingLessons #Advertising

I don't normally post about marketing campaigns, but the Coors Light campaign from last year deserves a shoutout. I think it was Matthieu Lamoureux Etienne For context, Shohei Ohtani hit a homer un that damaged an outfield LED billboard displaying a Coors Light ad. The impact left a black square on the screen where the logo should be. Rather than simply repairing the billboard, Coors leaned into the viral moment. They quickly released a whole campaign complete with a black square above the logo. They even wrapped stadium signage at the Angels' next home game to match the "new design." What struck me most was Coors Light's agility in rapidly executing this reactive campaign in an authentic, on-brand way. They embraced the unexpected with creativity and a self-aware sense of humor that resonated with fans. I've considered doing more offbeat marketing stunts before, like locking myself in a box with 1,000 "bugs" to show how we squash them. But those always felt a bit forced. The genius of the Coors Light campaign is that it arose naturally from an unplanned occurrence. It's a great reminder to stay nimble and ready to capitalize on the unexpected. I'll acknowledge that the QA industry is much more serious than beer marketing. Software bugs can potentially cause tremendous issues for users. So we have to be cautious about making light of problems or poking fun at mishaps. However, I am inspired to apply more of this playful, self-aware spirit when appropriate situations arise. A little personality and willingness to embrace the unexpected can go a long way in how we engage our audience and even our own team. I'm not sure exactly what it would look like, but I'm curious to explore more opportunities to inject personality into our QA messaging and marketing. Any fun ideas/thoughts? #CoorsLight #Marketing #QualityAssurance

Make next year the best year! 🎉 Share your feedback by filling out our quick 3-5 minute survey. 🤫 Answers will be completely confidential & anonymous. ⭐️ If you choose to enter your name — that information will only be used to enter you into a drawing to win a FREE pass to each & every R/ADWEEK event this Fall! ➡️ Take Survey: https://lnkd.in/erCM8MPr #aafgr #advertising #marketing #rochesterny

The internet is abuzz with chatter about Coors Light’s recent campaign, showcasing a noticeable “typo” in their ads—“Mountain Cold Refershment.” While some view this as a major mishap for the renowned brand, others question if it's a stroke of marketing genius. The deliberate nature of the error seems too calculated to dismiss as mere oversight. Coors Light's playful response, attributing the mistake to a “case of the Mondays” (with a curious capitalization of “case”), adds fuel to the speculation. It's unlikely just a coincidence. What truly captivates me about effective marketing is its ability to spark reflection, discussion, and engagement. Whether this signals a prelude to their Super Bowl campaign or stands alone as a clever tactic, Coors and their agency, Mischief, undeniably grasp the art of commanding attention! It's intriguing how many industry insiders initially perceived this as a blunder instead of appreciating the potential strategy behind it. So, what do you think—marketing mishap or a brilliant play? I’d love to hear your thoughts in the comments! #MarketingStrategy #CreativeAdvertising #SuperBowlAds

Possibly one of the best exaples of reactive marketing! And of course, for such a big corporation, how sometimes things can be decided quickly without three meetings, 5 Power Points and 7 Video calls: https://lnkd.in/eHTV6pmE

If you’ve been around us a while, you know that Stratacomm does holiday cards our own way. Check out what we sent to clients and friends this year, and let us know which recipe you want to try. Happy holidays from our plate to yours. 🍽️⬇️  #Agency #Advertising #Creative #HolidayCreative #Stratacomm

the best way to bridge political divides, make people consider different points of view, etc. - make them watch this ad. did it increase sales in the short term? probably. maybe not as much as a price promo though. should the price promo have been executed instead and the hassle of making this avoided?

There is so much OG, and future, captured in this image... The countdown has begun! #Blacfox #B2B #Enterprise #Growth #Marketing #Ai #Consulting #Tech #SAAS #Startup #SME

Looking for something to do in the next few months, look no further as we have our latest Scunthorpe Journal What's on section for you to show you all the things you can get up to: SCUNTHORPE THEATRES have lots of shows on this summer and we want you to have a memorable time Give it a read below and get your tickets booked in now! #Events #Scunthorpe #SummerEvents #WhatsOnSection #Local #Publication #ScunthorpeJournal #CreateTVT #Advertising #Marketing #GetYourEventSeen #WhatsOn #TheBathsHall