Kent McGovern’s Post

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Email Deliverability Principal at Braze

Braze sat down with Gaiar Baimuratov, Head of Product and Technology at Lounge by Zalando to discuss the challenges that companies face to stay ahead in a highly competitive market. The decision to build or buy isn’t always straightforward; it involves evaluating resources, market availability, and long-term goals. With a modular approach to their technology stack, they've developed a balanced strategy that empowers them to scale efficiently while keeping ownership of critical processes. Here are seven steps Lounge by Zalando takes as they navigate the "Build vs. Buy" dynamic. https://lnkd.in/gUvKQdjd https://bit.ly/4eupkY4

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Serge Preseault

Consultant at North Star Scientific

3w

Commendable approach, prioritizing ownership of crucial processes and scalability.

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