Kerrits Equestrian Apparel’s Post

Tomorrow brings our new Run The Forest medals! 🥳🏅✨ But before the big reveal, let’s take a look at last year's stunning design. 🫣🔎 What changes do you think we’ve made for this year? Share your thoughts below and watch out for the reveal tomorrow! 👇👇 #Medals #CustomMedals #BadgesAndMedals #Innovation #Growth #Running

I regularly hear brands say 'we try hard to be authentic.' Authentic shouldn't be hard. It either is, or it isn't. If you're forcing it, it's not really authentic. Our latest article is a beautifully written account of a single day in the life of Jessica Golding as she takes on the epic NorthCape4000. Precisely the kind of content I want to read, and an absolute privilege to be able to publish. Jess discovered KOSTÜME in the most authentic way possible - a fellow rider recommendation during an event. In fact, as a brand that currently does zero paid ads, that's how almost all our customers find us. Customer numbers are up 250% this year, in 26 countries, and not a single penny to Zuck and Co. We make standout products, with standout materials, at standout prices, responsibly. Like authenticity, it's not rocket science. Jess has a brilliantly immersive writing style, and perfectly captures some of the highs and lows - and occasionally the downright ridiculousness - of riding these multi-day races. I guarantee a couple of hearty chuckles even if you've never turned a pedal. Link in the comments below. #cycling #roadcycling #gravelcycling #kostume #kostüme #ultracycling #bikepacking #nordkapp #northcape4000 #audax #endurancecycling #adventure #storytelling #cyclingapparel

Quadbike cam vs the shot 🎥 Creating an endless downhill loop with FOCUS Bikes 🔁 An e-bike's motor isn't just for climbing—it's the key to an endless downhill ride. What began as a simple idea evolved into a pretty big challenge. But after three perfect takes down our custom-built trail, some ultra-precise transitions, and some post-production magic, the downhill never ends. Once you've got the right team and have everything meticulously dialled in pre-production, you can take even the boldest of concepts and make them a reality 🎬 Watch the finished film and see if you can spot the cut (bet you can't): https://lnkd.in/d5uWeDek Want to know more about how we put this together? We'll link the BTS film in the comments 👇🏼 ~ #contentstudio #sportscontent #sportsmarketing #behindthescenes #contentagency #filmproduction #sportscontentagency #videoproduction #creativeagency

🚀 New website day - we've just opened the digital doors to our shiny new Mapdec site As we've been growing in so many different directions our old website no longer reflected the business we are now so it needed an update. Everything is new. Graphics, photography, copy - we started again from the ground up thinking about where we want to be, not just where we are now. We even got a weather window to get some sunny team riding shots out on the roads and fells that surround the shop. Let us know what you think of the new site 🔗 www.mapdec.com ✅ One-Stop Solution: Our new website at mapdec.com consolidates everything you need to know about Mapdec into a single, cohesive platform.  📈 Efficient Customer Experience: We've streamlined the funnel process to guide you more efficiently through our services, helping you find exactly what you're looking for with ease. 🔍 Total Clarity: Transparency and clarity are at the core of what we do. Our new site provides clear, comprehensive information on all our services, products, and how you can get in touch with us. #NewWebsite #Launch #Mapdec #CustomerExperience #BusinessIntegration #Efficiency #Clarity #contentmarketing #cycling #cyclingindustry

Launching Bentley’s first brand campaign developed by IPG-X ‘How do you Bentley?’ enables us to lead the conversation about what a luxury lifestyle looks like through the creation of four curated, crafted and distinctly Bentley 'worlds'. Bringing together generations of Bentley customers, these unexpected, ultra-luxurious worlds help us modernise the brand and put Bentley at the forefront of driving beyond purely automotive towards a luxury lifestyle proposition. So, how do you Bentley?

I've seen a lot of posts on here by creatives grumbling about the expectation that they should be able to 'do it all'... I kind of get it - if it's a big company/budget/campaign which has to be executed to a very high level, then employing a number of specialized (sic) individuals might be the way to go. To use a bicycle analogy: If you're racing road at top level then a popular choice might be an S-works Tarmac SL8. But what happens if you'd like to venture off-road a little bit... Or you want to carry some gear... Or would like a bit of comfort and compliance for a >100 mile grass-in-the-middle-of-the-lanes epic... Or want to fit some mudguards for the winter...? You could buy a bunch more bikes to do these jobs (if you've got the budget, storage space and time to maintain them.) And also the time to invest in getting used to the fit (bike fit aside), behaviour and different quirks of those bikes etc. [90s bike geek moment - this is largely why John Tomac ran drop bars on his mountain bike, racing at Mammoth Mountain etc.] *Or* you could find a really good bike that's adaptable and does really quite a good job for most of what you want to do. I'm fortunate to have some other bikes but the one I often reach for, if I'm riding from the door is my Titanium all road/gravel bike. It had wider tyres over the summer for some great gravel riding and is now set up for the winter with full mudguards (still with 30mm tyres). I could strap some luggage on if travelling further and also does roller duties during stormy weekends when it's not really safe to venture out. Some people like to call these bikes 'quiver killers'. For small businesses, or those on more of a limited budget I would like to humbly suggest that there are some 'quiver killer' creatives out there - and that's a good thing. And where a job requires a bit more specialist expertise, we have the connections, knowledge and experience to get the most out of them. PS I've updated my portfolio if you care to take a look: https://breathe.design/ #branding #graphicdesign #branddesigner

What “content” are you creating for your brand?

🚤 Check out the innovative Quarken 27 Cabin! 🚤 At first glance, its unique asymmetrical design might seem unusual, but it's a game changer for versatility on the water. With the steering console offset for added space, the Quarken 27 Cabin is ideal for everything from evening races to relaxed trips, water skiing, fishing, and family outings. Plus, for a boat of this style and versatility, it’s surprisingly affordable! Discover how this striking boat redefines versatility. 🌊 Read the full article here👇

Uncover the secrets behind the design of showing saddles 🐎🔍 Learn about their benefits and why they're straight cut in our latest blog post! #justhorseriders #equestrianlife #showingsaddles #horseridinggear. Dive in now 👉📖

🌊 Inside the America's Cup Recon Program 🌊   Gone are the days when chase boats crowded the waters, risking collisions to snap a crucial photo or capture vital #data. The 2021 America's Cup in New Zealand marked a turning point, transforming what was once likened to industrial espionage into a groundbreaking exercise in #crowdsourced collaboration. 📸🤝   Enter the #Recon Program: a bold initiative ensuring each team receives their dedicated boat and photographer to collect data - not just for themselves but shared amongst all. This isn't just about fairness; it's about fostering #innovation and safety, cutting costs while keeping the competition as fierce as ever.💡   What's at stake? The secrets beneath the surface - the shape and #performance of foils that lift boats above water, making boats go super-fast. It's like playing a game where finding out how to adjust these wings or the sails just right can make you win 🌬️🔍   But here's the kicker: imagine everyone sharing their #secret tricks. Every team gets a daily update with all sorts of useful info they can use to plan better and race smarter. It's like everyone gets the same set of clues for the game, making it fairer and more exciting for everyone. 📊🚀   And for us, the spectators? We get a front-row seat to the innovation #race, understanding the nuances that make each boat unique, each race a marvel of modern #engineering. 🏁👀   Perhaps one could argue that the America’s Cup takes all the fun out of spying on the rival yachts, what do you think? https://lnkd.in/gEr99sfA #OrientExpressRacingTeam #Forbes #competition #collaboration