Kerry Sanders’ Post

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Brand Engagement | Customer Experience | On Box Advertising

Hello Everyone. I just returned from Shoptalk. Since this is a leading #retaiI event and #EFI might have been the only #packaging company to attend, I wanted to share some relevant trends and how they connect to packaging. 1. #RetailMedia is projected to be $100B in ad sales by 2027!!!! On Box Advertising #OBA is a unique ad channel to #RMNs and should be a part of the advertising mix. 2. Gen Z responds to "In Real Life" #IRL experiences. What part of the #ecommerce journey is IRL? The #unboxing experience!!!! 3. #Loyalty programs matter. Loyalty enrollment CTAs that are directly printed onto the ecommerce shipper box will outperform other channels (inserts, digital, etc.). 4. #Brandmarketing is still important and enjoying a resurgence (vs performance). Packaging is a key part of #CX which in turn is a key part of #brandengagement so should be prioritized. Let me know what you think in the comments. 🤜 🤛

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