Keshav Pal’s Post

I recently came across an intriguing video on the Think School YouTube channel that explores the competitive landscape of Indian e-commerce, focusing on how Meesho is making significant strides against giants like Amazon and Flipkart. Here are some key takeaways on how Meesho is gaining market share: Hyper-Local Focus: Meesho’s strong emphasis on serving tier-2 and tier-3 cities allows it to tap into underserved markets with tailored solutions. Empowering Resellers: By providing a platform for small-scale resellers, Meesho effectively scales its reach and builds a vast network of micro-entrepreneurs. Affordable Pricing: Meesho’s competitive pricing strategy, coupled with frequent discounts and promotions, attracts budget-conscious shoppers. Strong Supplier Relationships: Meesho’s partnerships with local manufacturers and suppliers ensure a diverse range of products and faster inventory turnover. For a detailed breakdown of these strategies and more, watch the full video here: https://lnkd.in/dzQPq5qA This video is a great resource for anyone interested in the evolving e-commerce space and the strategies shaping its future. #Ecommerce #BusinessStrategy #ThinkSchool #Meesho #Amazon #Flipkart #MarketShare

I recently saw an intriguing video on the Think School YouTube channel that delves into the competitive landscape of Indian e-commerce, focussing on how Meesho is making tremendous progress against giants like Amazon and Flipkart. Here are some major insights about how Meesho is increasing market share: Meesho's significant emphasis on serving tier 2 and tier 3 cities enables it to provide specialised solutions to under-represented markets. Empowering Resellers: By offering a platform for small-scale resellers, Meesho effectively expands its reach and establishes a large network of micro-entrepreneurs. Affordable price: Meesho's competitive price strategy, combined with frequent discounts and promotions, draws in budget-conscious shoppers. Strong Supplier Relationships: Meesho's connections with local manufacturers and suppliers offer a wide product line and quick inventory turnover. For detail of these strategies and more, watch the full video here: https://lnkd.in/dzQPq5qA #Ecommerce #BusinessStrategy #ThinkSchool #Meesho #Amazon #Flipkart #MarketShare

🌐 Starting on platforms like Amazon, Flipkart, or Meesho takes a bit more time, but it’s worth it! ⏳ From verification checks to product approval, these platforms ensure sellers meet their standards. If you're ready to dive into online selling, be prepared for the process, and get all your documentation in order! 📑 📊 Selling on these marketplaces gives you access to millions of customers across India. 📈 It might take a few extra steps, but the reach and potential sales are unmatched! Are you ready to make your mark? 👉 Follow for insights on selling online and making the most of e-commerce platforms! #AmazonSelling #FlipkartSellers #MeeshoIndia #Marketplace #SellOnline #EcommerceTips #SellerVerification #ProductApproval #OnlineMarketplace #AmazonIndia #FlipkartIndia #MeeshoSellers #StartupTips #EcommerceJourney #NewSellerTips #OnlineBusinessGrowth #DigitalMarketing #EcommerceStrategies

So Amazon now wants to do a Meesho, they are calling it Amazon Bazaar. Okay wait, hasn’t Flipkart been trying hard to create its own Meesho, it’s called Shopsy, which was launched 2 years ago. Meesho started its journey as a social-commerce platform in 2015 turned profitable in July’23. Meesho is now the fastest-growing e-commerce platform in India with around 120 million average monthly active users (MAUs). What Meesho did do differently was a sharp focus on Tier 2 and smaller cities. Also it’s average order value (AOV) is around ₹500. This was always a sort of a blue ocean considering the fact that Flipkart & Amazon with an AOV of approx ₹2,800 and ₹2,000 were playing a slightly different play in the e-commerce space. Truth be told digital commerce needs to address a few key consumer behaviours that have indicated that there’s a lot of value unlock possible in the space that Meesho operates. These behaviours are the value-consciousness among Indian retail buyers and now established influence of social commerce. #marketing #digital #advertisig #strategy #retail

Let me share a quick review of the top 3 e-commerce platforms in India for new D2C startups: 1. Flipkart: The leader in the Indian market with a 48% share, Flipkart dominates in Tier 2 and Tier 3 cities. It excels in categories like apparel and electronics. ### While its advertising tools are improving, the platform remains more price-focused than brand-focused. It’s a great choice if your target audience is outside metro areas. 2. Amazon India: The go-to platform for many D2C startups due to its data transparency and extensive reach in metro cities. ### Amazon’s robust advertising tools offer valuable customer insights (though direct contact details remain unavailable). However, fierce competition and high fees in certain categories can impact profit margins. 3. Meesho: The fastest-growing platform, especially in Tier 2 and Tier 3 cities. ### Meesho’s zero-commission model is highly attractive for sellers, but its focus on unbranded products makes building a strong brand identity challenging. It’s best suited for affordable, budget-friendly products aimed at smaller towns. Each platform has its unique strengths, so the right choice depends on your target audience and product offerings! What’s been your experience with these platforms? #flipkart #amazonindia #amazon #D2C #noxdetox #ecommerce

COD ORDER'S Amazon Flipkart Meesho Marketplaces today are highly buyer-oriented, as they should be, but there’s an ongoing challenge with COD (Cash on Delivery) orders that sellers consistently face. COD is essential in India, and it’s impractical to eliminate it entirely. However, marketplaces could adopt measures to make the process smoother and more cost-effective for sellers. One effective step could be to confirm COD orders via email or phone calls before dispatch, a practice already adopted by many D2C brands on their websites. This small step can drastically reduce shipping costs, minimize the hassle of unnecessary returns, and cut down on the wastage of resources associated with packing and shipping. Another solution might be to impose a limit on the COD order quantity or value, as mistaken bulk orders (e.g., 10 or 20 units instead of 1 or 2) lead to a high rate of returns and lost revenue for sellers. By implementing these measures, marketplaces can create a better balance, reducing returns on COD orders and building a more sustainable ecosystem for both buyers and sellers. What are your thoughts? Have you seen other effective methods to tackle this issue? #Marketplace #Ecommerce #CODOrders #SellerSupport #SustainableBusiness #OnlineShopping

Do you like online shopping?? Checkout how Amazon ,Flipkart & Meesho is doing? Recently Meesho is becoming India's profitable horizontal e-commerce company. Meesho is becoming example of making highly successful e-commerce platform which empowers small businesses using internet democracy. While Amazon & Flipkart mainly targeted tier 1 cities, meesho focused on tier 2 & 3 cities, developing customer retention ratio of 80% by maintaining average order value of INR 300-400, whereas Amazon & flipkart settled at INR 1000. Although facing challenges of higher return orders and also higher fake order % of ghost cash on delivery orders, We will keep an eye on progress of all this platforms. Share your views/opinions. #flipkart #amazon #meesho #ecommerce #shopping #retailmarket

Selling on marketplaces like Amazon, Meesho, or Flipkart gives you access to a vast audience, but it comes with limitations. You have control over your listings and pricing, but the platforms dictate the rules, affecting your brand's visibility and profitability. Swipe to discover the trade-offs of control in marketplace selling! 👇 🔑 Key points: 1️⃣ Limited control over brand representation. 2️⃣ Marketplaces set fees and rules. 3️⃣ Dependency on platform algorithms. 4️⃣ Potential for quick sales but less brand loyalty. #DorrPrint #BusinessControl #Ecommerce #MarketplaceSelling #Amazon #Meesho #Flipkart #Entrepreneurship #SmallBusiness #SalesStrategy Platform control, marketplace trade-offs, brand visibility, selling online, business dynamics, e-commerce growth, Amazon, Flipkart, Meesho, Customer Base, Customer Service, Customer Engagement, Traffic Generation.

In the crowded world of e-commerce, where platforms like Amazon and Flipkart dominate, Meesho is carving out its own unique space by offering something revolutionary—zero commission for sellers. Unlike traditional platforms, Meesho allows sellers to list products without worrying about hefty commissions, making it the most affordable choice for both sellers and buyers. What’s interesting is Meesho’s revenue model—rather than taking a cut from sales, they generate income through ads that sellers choose to run on the platform. This approach has made Meesho not just a budget-friendly marketplace but also a profitable business. With the average product priced under ₹320, Meesho is proving that affordability and profitability can go hand in hand. As we continue to watch the e-commerce landscape evolve, Meesho stands out as a true innovator, offering a win-win for both sellers and customers. #EcommerceRevolution #Meesho #BusinessInnovation #SellerEmpowerment #DigitalEconomy #AffordableShopping #SustainableGrowth

🚀 Elevate Your E-commerce Game with Drishti Enterprises! 🚀 We're thrilled to introduce our new range of services tailored to streamline your online business and boost efficiency across major platforms like Flipkart, Amazon, Meesho, Myntra, Ajio and beyond! Here’s what you can expect: ✅ Daily Stock Listing & Tracking Stay on top of your inventory every day with our comprehensive tracking service, designed to simplify stock management. ✅ Seamless Stock Matching Across Marketplaces Our system ensures that your inventory is aligned across all major marketplaces, preventing discrepancies and enhancing accuracy. ✅ Enhanced Listing Health Monitoring We monitor listing status to keep your items active, track archived or blocked listings, and ensure everything is optimized for maximum visibility. ✅ Centralized Pricing Under Drishti Enterprises We’ll manage pricing to remain competitive while protecting your margins. ✅ Reliable & On-time Order Dispatch Never miss a shipping deadline. Our team is dedicated to ensuring that every order is dispatched on time, every time. Partner with us to simplify, streamline, and succeed in the fast-paced world of e-commerce. Ready to level up? Connect with us today! #ecommerce #inventorymanagement #DrishtiEnterprises #onlinemarketplaces #businessgrowth #listingmanagement #amazon #flipkart #businessoptimization