Strategy execution does not mean sticking to the plan! That's because the best plans will and should change over time. Here are my top 6 tips to help you execute better: I have been working for over 20 years with leaders, teams, and organizations on strategy execution. I have seen many companies struggle to make their strategy work in practice and fail to improve their performance. 1. There is a tendency to be overly confident in the plan and then not be flexible enough when the situation changes, and it always does! 2. 25% of executives I work with tell me that they don’t know if their organization is executing on strategy or not. 3. The most common problem is that too many teams stick to the original plan even when the context or situation has changed dramatically. 4. People have a tendency to get attached to the plan and can’t let go of it even if it is clear that it won’t work anymore. 5. Not letting go of the time and effort they put into creating this original idea which was meant to be successful is "stratgic stagnation". 6. The best plans change over time – here’s how to get comfortable with constant adaptation Remember: Strategy execution does not mean sticking with the plan; it means getting things done regardless of obstacles or challenges along the way by having the framework and mindset to change!