Kevin McMillan’s Post

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Award-Winning Designer, Social Psychologist, and Marketing Consultant

Having a good business is NOT good enough. Who wants to buy a 2.5-star product from Amazon or eat at a restaurant that someone on Yelp said was "OK"? Today, we can be picky and demand the best because we have plenty of options. To get 5-star ratings and rave reviews, you must deliver amazing products, services, and experiences. The average doesn't cut it. You have to go beyond expectations. You have to be better than everyone else. You can be the best. However, you may have to think differently about the path to get there. For example, why would anyone try to take on Chik-fil-A? Birdcall in Colorado did, and they have had success because they didn't duplicate what Chik-fil-A was doing. Instead, Birdcall positioned themselves as a modern alternative with a unique dining experience and nicely designed buildings. Chick-fil-A is known for its traditional service model and emphasis on customer service. Birdcall chooses to focus on automation with custom-designed kiosks for ordering, described as "smart hospitality.". Birdcall also focuses on all-natural ingredients and supports local communities through their "1% Back" program. Their menu includes a variety of unique and innovative sandwiches designed to stand out from typical fast-food fare. Being the best often means being different. Don't aim to be good or just like everyone else. Strive o create something extraordinary. ... PS I used to be a huge fan of Chik-fil-A's past marketing campaigns and wanted to join their marketing team early in my career. There's only one problem: I'm allergic to chicken.

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