Key Principles’ Post

Did you know that 1 in 2 college bound seniors have a Niche account? Even more use it anonymously to research college options! 🔎 In our latest post, we'll guide you through how to create a standout Niche profile to attract potential students. 📚 Learn actionable strategies to elevate your presence on Niche 🗒 Uncover how to optimize your content 💻 Gain insights on how to maintain a strong and effective online presence Read the full post here: https://lnkd.in/e4sbKTyA #highered #highereducation #higheredblog #higheredmarketing

🚀 Is your student housing marketing hitting the mark? The landscape of student housing is evolving faster than ever. With Gen Z being more digitally savvy, it's critical to align marketing strategies with their preferences. But here's the twist: Traditional tactics still hold value when combined innovatively with digital trends. To drive results, consider integrating virtual tours and social media campaigns with classic methods like community events or face-to-face interactions. This blend not only attracts prospects but enriches their decision-making process by offering a well-rounded experience. How are you adapting your strategies to cater to this dynamic demographic? Share your thoughts below! 📚🏡💡

Our very own associate professor Harsh Taneja , PhD will give his talk "Beyond Preferences: The Myth of the Niche (News) Audiences" on Tuesday October 8 at 4pm in Greg Hall 217. Students and faculty are welcome to come and enjoy refreshments! Dr. Harsh Taneja's talk will speak to how communication research has long prioritized how people’s preferences and individual proclivities shape their media choices. This extends to theories of news consumption, including that partisan news consumption is a niche phenomena. Dr. Taneja argues instead that most niche genres of consumption including partisan news and misinformation is driven by heavy users, who have wider exposure to all kinds of content, presumably due to higher availability for media. Building on his past work, and a series of ongoing empirical studies investigating news and information consumption in the world’s two largest democracies, this talk demonstrates the necessity of more structural explanations for media consumption. 🔹Stop by to celebrate some of the incredible research being conducted within the Department of Advertising! 🔸 #ADVillinois #AdvertisingImmersion #AdvertisingatIllinois #advertising #firstinadvertising #UIUC #MediaAtIllinois #Illinois #DiscoverAdvertising #Advertising #collegeofmedia #ILL #IllinoisAdvertising #NutsforADV 🐿️

Yesterday another 12.093 students signed up to various of our academies. And do you know what? It doesn't matter. One of the most frequently asked questions I get is 'You operate in 421 cities....How many users do you have'. To which I reply, 'Why is that important?'. We created this to support each individual person who takes the free courses offered via the cities and local organisations we serve. Our business model does not rely on advertising, subscriptions or upselling services so if we have 100 students or 15m students it makes absolutely no difference. The only thing we care about is if the courses played a part in helping the individual figure out what to do practically tomorrow morning to get closer to their dreams. That's it. We don't (gasp!) even care about social media. This project wasn't built to generate lots of likes and followers on our social media. Our work is very much quietly in the background, letting the cities and our partners take the limelight. So, no. No screenshot of our academies dashboard. But you can have a picture of the cat that decided to use my bike as a scratching post at an intersection on my way back from Padel last night 😂😂😂

University Lists are in high demand right now!! ✨ ✨ If you have a property in one of the below markets, then your comps are already eblasting your residents and everyone else enrolled at the university! Don’t miss the chance to reach your target audience before they leave for the holiday break! Below are the lists that we have available at The Pivotal Companies! If you are interested, send me an email at kristal@thepivotalcompanies.com and I will provide you with a quick quote! #studenthousing #universitylists #emails #eblasting #marketing #leasing

Elevate your institution's profile to new heights with College Marketing Pros! 🏫✨ Our strategic approach helps you expand offerings and reach, ensuring your presence is felt in the competitive academic landscape. Let's shape a brighter future for your institution together! 🌟📚 🌐 https://lnkd.in/gPmYT-dm #CollegeMarketingPros #collegemarketing #higheredmarketing #campusadvertising #studentfocused #socialmediamarketing #influencercampaigns #digitalstrategy #universitybranding #contentcreation #creativecampaigns #dataanalytics

🚀 Discover how Wittenborg students are making their mark with standout web portfolios and innovative social media projects. Under the guidance of CANSU TOR KADIOGLU, their work is bridging theory and practice. Learn more about their achievements and insights here: #WittenborgStudent #StudentSuccess #HigherEducation

For my DCIM Project this semester, I have chosen to combine the content of the DCIM minor, such as how to succeed in today's modern digital world, with my passion for reading and literature. Thus, my project focuses on social media and its effect on literature and the book publishing industry. All of the research I have done so far has helped me gain a better understanding of the good (and the bad) that has come from social media platforms encouraging many people, especially young adults, to develop a passion for reading. These online book communities that have formed on various social media platforms, such as TikTok and Instagram, have proven to have many positive effects. These include the formation of connections and relationships among users with the same interests and providing a way for authors to have more genuine conversations with their readers. However, there are some negative effects that have shown themselves as well, such as a social pressure to like some of the more popular types of books featured, as well as the potential of glamorizing heavier and more serious themes and plots. The article I have linked here is one that I found to be particularly helpful in my research and I also think it is a very good starting place for people who may not know a lot about this topic and want to learn more. I look forward to further exploring these effects, and other aspects of my topic, in my project. #dcimcapstone https://lnkd.in/enSwK6wk

Report on Marketing Club Niche Organized Camptech: Technology for Campus Ad Making Competition  On Thursday, 23rd May 2024, the Marketing Club Niche organized the Camptech: Technology For Campus Ad Making Competition at 2:00 PM in Seminar Hall 2, coordinated by Professor Afzal Basha. The competition aimed to inspire students to create innovative advertisements highlighting the role of technology in enhancing campus life. With enthusiastic participation from 18 teams across various disciplines, the event showcased a wide range of creative ideas. The ads were judged on creativity, relevance to the theme, impact, and design quality. The event successfully encouraged creativity and innovation, demonstrating the students' ability to design impactful advertisements. Given its success, the Marketing Club Niche plans to make this an annual event, aiming to expand its scope and participation in future editions. Objectives Encourage students to apply marketing concepts and principles in real-world scenarios. Stimulate creativity and innovation in advertising campaign development. Foster teamwork and collaboration among participants in crafting impactful advertisements. Learning Outcomes: Enhancing creativity and innovation in advertisement design through competition. Fostering strategic thinking and brand awareness in advertising campaigns. Developing presentation and communication abilities to effectively convey advertising messages. #Camptech #TechnologyInCampus #AdMakingCompetition #MarketingClubNiche #InnovationInAdvertising #CreativityInDesign #CampusLifeEnhancement #StudentEngagement #MarketingConcepts #CreativeIdeas #TeamworkInAdvertising #BrandAwareness #StrategicThinking #CommunicationSkills