Keylingo’s Post

🇪🇺 Why don't we have huge #techgiants coming from Europe? 🏙 One reason is that Europe is so #fragmented and thus an inefficient market in many ways. 💱 In Europe, growing to new markets is difficult, because you need to localize your messaging constantly. We are tens of small markets with unique European cultures and languages. 🙋♂️ Does it matter? What if we are a #Selfservice #product-led-growth #business? Yes, it does matter PLG or not. People still want business in their language. People actually pay more for localized services. In other words: Localized offering seems more appealing to customers. A survey shows 66% of B2B buyers will pay more for localization. #Three solutions: -Don't localize, lower your prices compared to local competitors -Don't localize, have 66% better product than your competitors -Localize, means costs, but also better conversion, higher prices, quicker deals and better LTV What do you think about this "Can't read, won't buy" problem? I've seen it first-hand since we help niche B2B businesses grow in Europe by working easily with local sales and marketing experts without hiring. #scaling #europe #software #growth #scalingineurope #gotomarket #gtm #B2B #sales #buyingprocess #newmarket Sellai

How good is the customer support of Lingohub? Check our latest video if customer care is important to you ➡ https://lnkd.in/gaQviEEz In less than 3 minutes, you'll see how Lingohub handled 2 inquiries: One from a potential client on the buyer side and one from a freelancer. The result might surprise you... #localization #translation #customersupport #tms

[𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆] How Expondo Boosted Productivity by 50% While Cutting Costs in Half 📈 Managing a global e-commerce operation in 18 countries with hundreds of employees isn’t easy. Localization was a constant struggle for Expondo, where manual processes slowed down their expansion and drove up costs. Here’s what they faced: ❌ A decentralized translation setup leading to inconsistent terminology across markets. ❌ Manual file handling that took time and introduced errors. ❌ High translation costs and administrative overhead that affected their bottom line. They needed a change. And that’s where Smartcat stepped in. Expondo adopted Smartcat’s AI-powered platform, combining machine and human translation in one place. With Smartcat’s integration, they could seamlessly connect with their existing tools - no more hours of vendor onboarding or manual file handling! The results speak for themselves: ✅ 50% increase in productivity ✅ 50% decrease in outsourcing costs ✅ Consistent, high-quality translations every time Julia Emge, Head of Translations at Expondo, called Smartcat a “game-changer,” adding, “It’s not just the features, it’s the people behind Smartcat that make it such a great tool.” Ready to achieve the same results? Let's talk in DM ✉️

👉 Following our last week’s post about how only 36% of CSA Research respondents said they are fully confident in supporting #software in English, we’re presenting today a new insightful statistic ✨ 😕 88% of respondents rated it as unlikely to purchase software if #tech support by email or chat is not in their native language, and 89% if the phone support is in another language. You can improve the #language experience of your high-tech customers by adhering to these steps. 💡In the high-tech industry, where products and services are often complex, offering #support in the customer's native language is crucial for ensuring a seamless experience, and a critical element into the purchasing decision. There are several ways to break the communication barriers when offering support:     1️⃣ Implement #support channels such as phone hotlines, live chat, and email responses in multiple languages.  2️⃣ Translate product documentation, FAQs, troubleshooting guides, and knowledge base articles into the #languages spoken by target customer segments. In today's globalised marketplace, offering #localised support options in the high-tech sector is no longer a mere preference but a strategic move.  Let’s chat and find out what options would work for your business 💬 #translationservices #goglobal #internationalbusiness

Revolutionise Your Communication with Babeltext! Introducing www.babeltext.com - Cost-effective, efficient, and engaging multilingual communication for customer service and consumer engagement. Reduce Costs: Cut down on expensive translation services with our real-time multilingual messaging platform. Open New Markets: Engage with Cultural and Language Diverse Communities, opening new markets. Increase Efficiencies: Our user-friendly interface is designed to effortlessly handle high-volume messaging. Agents can handle multiple conversations in multiple languages. Engage in 135 Languages: Connect with a global audience seamlessly. Babeltext personnel ensure accurate and culturally relevant responses for government or corporate settings. Alternatively, train your team. Join the future of communication today and experience the Babeltext advantage! #Babeltext #MultilingualCommunication #Innovation #GlobalReach #Efficiency #CostEffective

📢 Here is how businesses needing ongoing translation can get high-quality translation without spending 6 figure budgets 👇 #translationservices #localisation #b2b

'𝗧𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝘀𝘁-𝗽𝗲𝗿-𝘄𝗼𝗿𝗱 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝘀𝗲𝗹𝗳-𝗹𝗶𝗺𝗶𝘁𝗶𝗻𝗴. 𝗜𝘁 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲𝗹𝘆 𝗯𝗲𝗮𝗿𝘀 𝗻𝗼 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘁𝗼 𝘁𝗵𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗳 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝘁𝗵𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝗳 𝗮 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗼𝗿 𝘁𝗵𝗲 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿.' An insightful article from Kevin O'Donnell, and one in which he outlines the different levels of client maturity, a crucial factor to consider when deciding which companies you want to target. My takeaways: Think carefully about which clients your company can help support, and which are not a good match for your team and set-up Remind your clients that cost per word does not equal success or impact... Define new success metrics and elevate the conversation above cost per word, with or without use of new tech... Position yourself as a strategic partner who can provide highly customized services relevant to your chosen clients & niche Stand over your experience and chosen specialisms and show your clients their business is important to your organisation, they will not be just another money pot working with you. What else from Kevin's article resonates with you? #clientacquisition #growth #localizationmaturity #relationships https://lnkd.in/ekCUjRnr

The Smartling team is thrilled to launch our new integration for Zendesk users! This integration allows your customer support team to seamlessly translate all of your support documentation to provide assistance to customers wherever in the world they are. Reach out to your CSM to learn more! #zendesk #customersupport #aitranslation #languageai #smartling #zendeskintegrations

Would you buy from a website you can't read? Neither would 75% of your customers. Think about it - when was the last time you felt comfortable buying something in a language you barely understand? NEVER RIGHT? Here's what's interesting: Studies show that 3 out of 4 people prefer buying from companies that speak their language. Makes sense when you think about it. So here's a game-changer for your global business: Picture having a smart chatbot on your site that doesn't just stick to English. It adapts to each visitor - recommending products based on what's trending in their country AND speaking their language. Pretty cool, right? Let's say someone from Spain visits your store. They get: - Product suggestions based on Spanish trends - Support in Spanish - A shopping experience that feels local, not foreign While your competitors are still stuck with "English only" support, you're making customers worldwide feel at home. Simple change, big impact. Have you tried offering support in multiple languages? What's worked for you?

The Smartling team is thrilled to launch our new integration for Zendesk users! This integration allows your customer support team to seamlessly translate all of your support documentation to provide assistance to customers wherever in the world they are. Reach out to your CSM to learn more! #zendesk #customersupport #aitranslation #languageai #smartling #zendeskintegrations