KFC US’ Post

This month, we shine a light on Marc Gallo and his remarkable 25-year journey with Trinchero Family Estates. From his early days to his current role as VP of Portfolio Strategy & Customer Marketing, Marc has been integral to TFE’s growth and success. Marc began his TFE journey as an Associate Brand Manager in the foods division. He soon transitioned to the wine side, collaborating with the Marketing Director on Soleo, Portico and Sutter Home brands. Reflecting on his path, Marc shares: "I’m proudest of the portfolio of brands we’ve created, curated and partnered on. When I started, we had six brands and I’m thrilled to see how far we’ve come." Some of Marc’s most cherished memories involve fast-paced projects, like developing the Wine Cube brand for Target—an idea that went from a sketch on a cocktail napkin to reality in just six months—or working with Walmart and the Robertson family to launch Duck Commander wines on a four-month timeline. "When there’s synergy between your customers, sales, creative, and winemaking teams—when it all clicks—it’s a lot of fun." Coming from the advertising world, Marc immediately noticed TFE’s unique culture. "I knew there was something different about working here. You’re part of an extended family, and that support enables you to learn and grow. There’s a deeper connection and commitment when working for a family company versus a corporation. Looking ahead, I see tremendous opportunities to continue innovating in the wine space. My goals now center on what our company can achieve and who our people can become. I want TFE to be at the forefront of what’s next." When not driving innovation at TFE, Marc enjoys traveling, playing golf and spending time with his family. Congratulations, Marc, on 25 years of dedication and leadership! We can’t wait to see what the future holds.

Bart LaCount has been appointed as the new Chief Marketing Officer (CMO) for popeyes in the U.S. and Canada, following the promotion of former CMO Jeff Klein to president of the fried chicken chain. LaCount, who previously worked at PepsiCo for nearly two decades, will lead all marketing efforts for Popeyes with a focus on driving traffic and accelerating sales growth. “Bart brings an incredibly well-rounded marketing background to this role as we look to deepen brand relevance in communities where we are loved and expand relevance where Popeyes should be better known — all as part of the strategic plan built with and endorsed by our franchisees,” said Jeff Klein, president of Popeyes North America, in a statement. Before joining popeyes, LaCount held the role of Vice President of International Beverages Marketing at PepsiCo, where he managed brands like Gatorade, Aquafina, and Rockstar. His extensive experience in the beverage industry is expected to bring a fresh perspective to Popeyes’ marketing strategy as the chain continues to expand its presence in the competitive quick-service restaurant (QSR) market. In addition to LaCount’s appointment, Popeyes has promoted Matt Rubin to the position of Chief Digital Officer for the U.S. and Canada. Rubin, who was previously the Vice President of Digital for the chain, will now oversee digital and technology teams focused on enhancing digital growth and improving the guest experience. This move underscores Popeyes’ commitment to strengthening its digital capabilities in an increasingly tech-driven industry. Click on the link to read more

7 Brew has appointed Nick Chavez as its first Chief Marketing Officer. With over 25 years of experience in marketing for major brands like KFC and Nintendo, Chavez will play a key role in elevating 7 Brew’s brand, driving stand growth, expanding the loyalty program, and amplifying social media presence as the company continues its expansion. More: https://lnkd.in/gCrKZRt5 #executivesearch #recruitment #restaurant #hospitality

At the Restaurant Marketer & Innovator European Summit today, Andrew Gallagher, brand and marketing director at Greene King, discusses the shift from their changing strategy from local to national marketing strategies.   QUICK QUOTES "We needed to start talking more like a national brand, so we built a platform 'Good times, almost guaranteed' we needed a way to debut this platform… launched an offer for customers ‘when it rains it pours’ a free pint in your local Greene King pub when it rains on 25 March in Manchester, coverage was huge… Peter Crouch was inspired choice, fell short of 100,000 pints, some people felt it was only in Manchester .. so what do we do next… launched two weeks of £2 pints, coverage was bigger." "National campaigns make a difference.. but somethings always work best locally, for example, socials... if you are looking for long term brand fame, consistency is a strength." 👉 Read the full programme here: https://lnkd.in/dQhx3wNK

The IPA Effectiveness Awards have turned effectiveness into the global language of marketing. Acclaimed across the world for their rigour, winning an Effectiveness Award opens doors, builds brands, launches careers, grows budgets, attracts talent and advances knowledge. Multiple gold winner Tom Roach shared his personal view with WARC on the huge value of the awards and showcases the top 20 most popular IPA cases on WARC since 2021 including: Cadbury, Baileys, McDonald's, Gordon's Gin, KFC, Guinness, Heineken, Heinz and Tango. Explore these case studies and more via the link below. #Marketing #BrandMarketing #MarketingEffectiveness

It feels like destiny that Curtis and I partnered to create Flavor. BCorp. Here’s why: 1) We’ve known each other since we were 17, sharing big dreams from the start. 2) We met behind the Delicatessen at Safeway on the Isle Of Wight—not fancy, but it was the beginning of something great. 3) Deepened our friendship through our love of festivals and live events 4) Both worked in Experiential Marketing at a variety of Agencies across the UK. 5) Practised made up Dragons' Den pitches when we were living in a flat above a church in Shadwell 6) After countless challenges, Flavor has thrived for 5 years, and we’re just getting started. …from sampling cheese in a supermarket at 17, through to running the fastest growing sampling agency in the country… it’s been a hell of a journey! (I admire solo founders, but having Curtis Cooper as a partner has made this journey so much better.) Founders, how did you meet your better-business-half?

California Pizza Kitchen has made a significant move in enhancing its marketing efforts by partnering with IRIS, a renowned agency, as its new Agency of Record. This collaboration is aimed at rejuvenating their brand and driving growth. It's fascinating to see how strategic partnerships can breathe new life into established brands, even those with a rich history. At House of Miele, the lessons from this partnership are clear. A fresh perspective can be instrumental in reinvigorating a brand's image and expanding its market reach. For instance, a restaurant like California Pizza Kitchen can leverage creative marketing strategies to attract a more diverse customer base, especially in fast-evolving markets like the Middle East. Has the experience of working with a new agency transformed your brand’s direction? Partnerships can open doors to innovation and engagement that might have otherwise been missed. When was the last time you considered a new approach? As the market grows, businesses must remain open to adapting their strategies for a competitive edge. Finding the right agency can be a game-changer. #branding #marketingstrategy #innovation

Marketing evolution. From a transactional off-the-shelf distribution model. To experiential create-cultural-moments relationship model.

Luna Grill appoints former Taco Bell executive as first chief marketing officer. The San Diego, Calif-based fast-casual brand announced the appointment of Billy Grenham as its first CMO http://ow.ly/T5vP105R8G9

Papa Johns has reinforced its market position with the strategic appointment of Jenna Bromberg as Chief Marketing Officer, bringing proven expertise in transformative brand campaigns and modern retail innovation to the global pizza enterprise. The seasoned marketing professional is recognised for her consumer-centric approach and data-driven strategies