It's Monday morning and you've got prospective customer new business appointments this week
In preparation have you...
Done some due diligence and research on the customers so you're able to qualify them effectively?
If that goes well, have you got a clear set of questions or insights you can discuss with them to understand their issues?
Mapped out the value conversation to fully understand their issues, challenges and opportunities?
Have a clear, differentiated, monetised value proposition that aligns to their potential needs and wants - both business and personally?
Develop some options for how you can work with them if the fit is good?
Used value based or outcome pricing to those options?
If you have, that's great, you're well on the way to winning business at higher prices,
If not then let me know and we can have a chat about what you could do to give yourself and your team a better chance of success this week
If you missed it, you can check out the first part here https://www.kfund.vc/post/talking-sales-with-investors-i