Khadija Aslam’s Post

Following those we admire is good for us humans, but here’s where it can go wrong: 👀 When we’re searching for solutions (for example, how to grow a business) we’ll come across people who seem to be the brightest, shiniest penny in the bunch. ✔️So we say to ourselves: “well what they’re doing is clearly working - so that’s good enough for me too.” ⁉️Online media has its limitations. Taking advice (without context) makes it likely you’ll be sent down costly and time consuming rabbit holes. For example: 👉That person you decide to take guidance from may have grown their business over 20 years, and the strategy they're sharing reflects that. OR: 💰Earning money from their ‘business’ could be a nice to have, and the tactics they’re preaching also reflect that. Also - too many people are dishing out flawed advice, while falsely claiming how well it's worked for them. We must always remember that the advice we take is going to have a massive impact on our success. Thats why it matters so much to choose wisely, and adopt a bespoke strategy that's right for your specific ‘season of growth’. Have you ever followed flawed advice, that you ditched later? If so, I'd love you to share your experiences in the comments below! 👇🏼 #businessacceleration #businessgrowthtips #strategicgrowth #thesmartconnector

You know what amazes me? The incredible variety of business owners I get to work with daily. Each one brings such unique perspectives and success stories. I find myself constantly fascinated by how different service-based businesses support their clients. Maybe it's because I love asking questions (okay, lots of questions!) and really digging into what makes each business tick. Here's something that keeps striking me - many brilliant business owners are almost too humble about their expertise. Unless specifically asked, they rarely share what makes their service exceptional. Let's be honest - yes, technically anyone *could* do what you do. But here's the thing: they can't do it like YOU. They don't have: • Your deep understanding of today's market • Those countless lessons learned from years of experience • Your ability to make those subtle-yet-crucial adjustments that make all the difference So here's my challenge to you: Share your knowledge. Tell us about your industry's current challenges. Show us those clever solutions you've discovered. Explain how policy changes affect your daily operations. You've got all these platforms at your disposal - your website, social media, email lists, professional networks. But I get it - finding time to share all this expertise? That's the real challenge, isn't it? I'm curious - what's holding you back from sharing your story? Time? Maybe uncertainty about where to start? Let's chat about it in the comments 👇 #BusinessInsights #ExpertiseMatters #UKBusiness

This proven psychological theory states that: ⇨ The more people see you ⇨ The more familiar you become ⇨ Familiarity breeds trust, and; ⇨ People will choose those they trust It's that simple 👇 People WILL choose the familiar every time, even if the other option is better! 😮 Show up often and let people become familiar with you. Because in high-trust businesses, like financial services, people want to know and trust who they will be working with. ➡️ Share your professional experiences ➡️ Share client success stories ➡️ Be transparent about your processes Follow to learn more about how you can build a strong digital presence to win more leads online. #marketing #financialmarketing #behavioraleconomics

In today's overcrowded marketplace, standing out is more challenging than ever. We all know that expertise alone isn't enough—you need a platform to amplify your voice. But here's the twist: that platform might be hiding in plain sight, waiting for you to claim it. It's the age-old medium of a book, reimagined for the digital age. Consider JD Vance's journey. His memoir, “Hillbilly Elegy,” didn't just share his personal story—it catapulted him from relative obscurity to national prominence. From bestselling author to U.S. Senator and now a potential Vice President, Vance's trajectory illustrates the transformative power of being an author. This isn't about politics. It's about the unique ability of a well-crafted book to: 1. Establish unparalleled authority in your field 2. Create a lasting, tangible representation of your ideas 3. Open doors to opportunities you might never have imagined In an era of fleeting social media posts and ephemeral content, a book remains a powerful tool for thought leadership. It's not just about what you know—it's about how you share it. So, what groundbreaking ideas are you sitting on? What unique perspectives could you offer? Your book could be the key to unlocking your next level of success. Remember: Every industry has its JD Vance—an individual whose book became their launchpad. The question is, will you be that person in yours? I can help. Reach out to learn more.

Friday Thoughts - Who do you Trust? It's been a tumultuous week here in the UK's news - and for me, it raised again a personal dilemma: how do I know what is true? In today's digital age, navigating the murky waters of truth has become increasingly challenging. We're bombarded with conflicting information from media outlets, social platforms awash with deliberate misinformation, and scientific studies that seemingly contradict one another. It's a labyrinth of confusion, leaving many of us questioning what to believe. Amidst this chaos, I've come to realise that our most reliable compass is often right in front of us: our personal connections and experiences. The conversations we have, the relationships we build, and the firsthand knowledge we gain are invaluable. These authentic interactions provide a grounding that no algorithm or viral post can replicate. As entrepreneurs, we're constantly seeking guidance and inspiration. But perhaps it's time to shift our focus from distant 'gurus' and self-proclaimed experts to the wisdom within our immediate networks. People we know and respect, who share our values and understand our context, offer insights and advice far more valuable than generic guidance. The mentor who's walked a similar path, the colleague who's overcome comparable challenges, or even our own instincts honed through experience—these are the sources we should trust. It's crucial we cultivate the confidence to trust our judgement, to learn from our missteps, and to value the insights gained through genuine, personal interactions. In a world of digital noise, let's not underestimate the power of real-world connections and real experiences. ❓ What strategies do you use to filter out misinformation in your daily life? ❓ How has the digital age impacted your trust in traditional sources of information? ❓ Can you share a personal experience where trusting your gut instinct proved invaluable? #Trust #Advisor #DecisionMaking

🧠3 Things that aren’t as important as you think! 🧠 As a founder, I've learned some valuable lessons along the way and here are my 3 top things that I've learnt don't matter at all... 1️⃣ The Competition: This might seem controversial coming from a marketing agency founder but ultimately obsessing on the competition can often distract us from focusing on our own brilliance. If your product/service is brilliant, and you have a purpose, then channel your energy into perfecting your product or service and staying true to your purpose. 2️⃣ Losing Clients: Yes, losing clients can sting, but it's all part of the business cycle. Rather than clinging onto fading relationships, you should prioritise maintaining positive connections with everyone you encounter as these relationships that truly matter in the long run. 3️⃣ Financial Targets: Don't get me wrong, financial goals are crucial for business growth but fixating solely on hitting targets can lead to burnout and the thrill of hitting them is extremely short lived! Let's remember that the world keeps moving, whether we hit our financial goals or not. Instead, let's focus on the journey and the impact we're making along the way 📈 One thing that does matter though, is that at Unearthed we're committed to staying focused on what truly matters and delivering exceptional results for our clients! 💪💼 #BusinessWisdom #FounderInsights #StayFocused

🔍 Is Your Business Stuck in Neutral? Here’s What’s Holding You Back! 🔍 As summer winds down and the kids head back to school, it’s time to face the truth—are you holding your business back from its full potential? 🛑 Stop spinning your wheels with the same old strategies that aren’t bringing in the leads you need. These three things might be the roadblocks standing between you and the success you deserve. Don’t let another year pass by without seeing real growth! Book a Digital Audit with Melody today and find out how to break through those barriers. It’s time to stop making excuses and start making progress! 💥 #SmallBusinessGuru #BreakThroughBarriers #BusinessGrowth #LevelUpYourBusiness #DigitalAudit

You have nothing to lose…. And everything to gain!!!! 1️⃣ Put your reputation on the line. 2️⃣ Prove you know what you’re talking about and deliver on your promise. 3️⃣ That way your reputation will never need to be re-established. It’s only fair that your audience should question your expertise. If you’re constantly posting content but never backing up, your audience will put you in a box. The online definition of reputation is: 🅰 Overall quality or character as seen or judged by people in general. 🅱  Recognition by other people of some characteristic or ability has the reputation of being clever. With the amount of uncertainty in our economy, it’s better to know what I have been doing for over two decades and can prove it so that I don't join the ever increasing list of myths in peoples lives. I thrive knowing that my reputation is built on exceptional customer service. I would say reputation, quality and planning are everything if you want to survive in this industry. If you want to grow you have to do something different from the majority of people then let’s grab a coffee and discuss how I can help you. #economy #linkedin #internationaltrade #importexportbusiness #relication * THE FULL REVIEW IS BELOW *

With Best Way® Growth, you get an online community where you implement advanced business persuasion alongside other people who “get it” — and who are working toward the same mission . . . using the same methods. Learn how here: 👇 https://lnkd.in/eGN_uybF

💡 ADVISORS 💡 Ever feel like you're juggling growth and keeping those meaningful connections with your clients? It can seem tricky, but trust me, you can scale your business while maintaining the personal touch that helps make your clients sticky! Here are 5 tips to grow your business without losing that human connection: 1️⃣ KNOW Your People – Get crystal clear on who your ideal clients are. Not everybody needs to be your client. Focus on the ones who really align with your strengths and services. The deeper you know them, the easier it is to personalize without burning out. 2️⃣ Leverage Technology (but don’t lose the personal touch) – Use tools like CRMs or AI-driven solutions to handle routine tasks, but keep the client-facing elements human. Automate the stuff that doesn’t require your magic, and save your energy for where it counts! 3️⃣ Segment Your Clients – Not all clients need the same level of attention. It’s not about playing favorites—it’s about focusing your energy where it makes the most impact. High-touch for high-value clients, and scalable solutions for others. 4️⃣ FIND Your People – Stay in your lane! Focus on clients who align with your values and approach. It’s so much easier (and rewarding) to grow with people you actually like working with. #NoMoreSquarePegsInRoundHoles 5️⃣ LOVE 'Em Hard – Deepen those client relationships. A quick personal note, a thoughtful gift, or even remembering their kid’s football game can go a long way. The more you show them you care, the less transactional everything feels. ✨ Remember: If you want to 2x your business, do more of the same...but if you want to 10x it, you’ve got to do something different. Step out of the bubble, think creatively, and watch how it pays off! Let’s crush it this week, y’all! 💪 #AdvisorLife #ScalingWithHeart #ClientExperience #KNOWYourPeople #LOVEEmHard #GrowthMindset #FinancialAdvisors