Kick Point Inc.’s Post

What does SOUL stand for (besides the obvious)? The "S" is for SIMPLICITY. Why? Because marketing doesn’t have to be complicated to be effective. I stand by this in all areas of my work and life! At its core, marketing is about understanding the audience and delivering value in a way that resonates. Simplicity in strategy often leads to clarity in results. In a world full of noise, the most powerful message is the one that’s EASY to understand and hard to forget. #MarketingSimplicity #SmallBusinessThings #Leadership #ItDoesntHaveToBeDifficult #LessIsOftenMore https://lnkd.in/ebVpHxJJ

Programmatic: The most complex No-Brainer available. Target the perfect consumer where they consume media.

Great points from branding expert @Claire Bahn on the halo of reputational benefit that a "visible" CEO offers. We're seeing marketing leaders in organisations of all sizes bringing their executive leadership teams more actively into the tactical side of thought leadership marketing and social media presence, and for good reason. Your CEO doesn't have to be a celebrity or even an influencer on social media, and they don't have to comment on anything and everything - they just need to come across as someone your audiences would "Know, Like and Trust", and offer value when they do post content. #executivereputation #CEOs #CMOs

Becoming a thought leader can position you - and your brand - as a recognized industry powerhouse. Thought leadership means you're the one people turn to for insights in your industry. It's about being useful, consistent, and genuinely making an impact with what you know. It is no easy feat, though. It's about: - Understanding your audience's pain points - Transforming expertise into influence - Leveraging actual influence - Creating stellar content - Strategic positioning - Consistency - Consistency - Consistency Thought leadership shouldn't be an afterthought, even though it's not immediately quantifiable like your paid campaigns. Just like many other organic marketing activities, I urge you to prioritize thought leadership along with your paid activities as a unified business strategy. Why? Because its value in building lasting credibility is unmatched. Integrate it as a cornerstone of your overall strategy to solidify your place in the market. #thoughtleadership #organicmarketing #b2bmarketing #thoughtleader

It's an honour to be on this list amongst these other top marketers. There's some serious talent here and I'm going to use this as further inspo to keep pushing Blanka to the moon! 📈 💄 👨💻 Let's do this Kaylee Lieffers (Astle) Doug Long Golnoush (Gol) Yazdani!! Big thanks FoundersBeta Eric Rafat. #beautytech #startup #beauty #ecommerce

5 Tips For Building An Effective 2025 Marketing Plan https://lnkd.in/edRfdi2m #marketing #strategy #growth #growthhacking #management #messaging #campaign #clarity #platform #impact #engagement #influence #customercentric #edutainment #brandmanagement

What is Thought Leadership Marketing? Thought Leadership Marketing positions your brand as an industry leader by sharing valuable insights and expertise. It’s not just about educating your audience but also influencing their decisions. Key Elements: Deep Industry Insights: 78% of B2B buyers say thought leadership content influences their decisions (Edelman & LinkedIn, 2024). Consistent Content Creation: Brands that regularly publish thought leadership content see a 33% boost in audience trust (CMI, 2024). Multi-Channel Engagement: Engaging across platforms can improve brand recall by 46% (HubSpot, 2024). Why It Matters: Builds Credibility Differentiates Your Brand Drives Long-Term Engagement Ready to Elevate Your Brand? Sandman Marketing is here to help you craft a marketing solution that drives actual results. Visit us at www.sandman.marketing to learn more. #sandmanmarketing #marketingtips #sustainablemarketing #thoughleadership #businessgrowth

In case you missed it, our resident marketing maven Amanda Lulewicz took the stage at MAU Vegas last month to share strategies to maximize your marketing efforts with limited resources. From running lean marketing teams at Crowdstar and Glu to driving efficient growth strategies for the lifestyle category at EA Mobile, she shared some actionable insights from her 10 years of experience. Key takeaways: 📈 Align with your leadership team on the goals before you start spending time, money, and resources. 🤝 Think about your owned, earned, and paid media holistically and identify how they can work together to maximize your budget. ❓ Ask for help! Your agency and media partners want to see you successful, so lean into them.

The process of creating content that connects with its audience begins with strategic planning and concept development. We take pride in developing creative concepts that others don’t think of. We consider every possible means to reach your audience. Digital marketing presents opportunities not imaginable just a few short years ago. In its simplest definition, it is marketing your brand using electronic media, which provides numerous channels and methods for analyzing the impact of your campaign. How that actually looks – and works – is why our team includes digital specialists and those we affectionately refer to as “data nerds.” The truth is, we’re awed by their work, and you will be, too. As complicated as digital can seem, messaging remains the same. Only more so. It truly is about what’s most important to your customers – or they won’t consume it. To learn more about Saturn Lounge and the services that we provide, please visit us at https://bit.ly/3Yq2vwU If you're ready to take this to the next step, please contact our President, Jim Kohlhardt, today. We'd be honored to serve you and your organization! #leadership, #marketing, #digitalmarketing, #innovation, #management

What an amazing list of the top marketing leaders in 2024! I highly recommend checking this out and reaching out to these folks for all your marketing needs.