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Is #Targeting Still the MVP in Ad Campaigns? 🏆🧐 Dive into Jon Loomer's latest article and see if focus is the new blur in #MetaAds! Click to uncover the truth: https://lnkd.in/ekcTKXQy #Marketing #AdTech #Mediabuying #Jonloomer #digitalmarketing #Meta #PPC #advertising

The advertising sector has experienced so many transformations over the past few years, with several key trends shaping its evolution by 2024: 𝗔𝗜 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: AI-powered tools and automation have become all-over in advertising, revolutionizing ad targeting, content creation, and campaign optimization. 𝗦𝗵𝗶𝗳𝘁 𝘁𝗼 𝗺𝘂𝗹𝘁𝗶-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: The line between online and offline advertising continues to blur as brands embrace multi-channel marketing strategies. Integrated campaigns across multiple platforms, including social media, search engines, and traditional channels, have become the norm to create cohesive brand experiences. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Influencer marketing has matured into a mainstream advertising channel, with brands partnering with influencers across various niches to reach highly engaged audiences. Micro and nano-influencers, in particular, have gained prominence for their authenticity and niche appeal. 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: It has surged in popularity, driven by the rise of platforms like 𝗧𝗶𝗸𝗧𝗼𝗸, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲, 𝗮𝗻𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺. 𝗦𝗵𝗼𝗿𝘁-𝗳𝗼𝗿𝗺 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗹𝗶𝘃𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝘃𝗶𝗱𝗲𝗼 𝗮𝗱𝘀 have become essential components of ad campaigns, capturing viewers' attention in a crowded digital landscape. 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘁𝗼 𝗡𝗲𝘄 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: The advertising industry has adapted to the emergence of new platforms and technologies, such as 𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 (𝗔𝗥), 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 (𝗩𝗥), 𝗮𝗻𝗱 𝗩𝗼𝗶𝗰𝗲 𝗦𝗲𝗮𝗿𝗰𝗵. Brands are exploring innovative ways to leverage these technologies to create immersive and engaging advertising experiences. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗣𝘂𝗿𝗽𝗼𝘀𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Consumers are increasingly gravitating towards brands that align with their values. Purpose-driven marketing campaigns that champion social and environmental causes have gained traction, fostering brand loyalty and authenticity. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Real-time analytics and optimization have become essential for maximizing advertising ROI. Advertisers leverage data insights to continuously refine their campaigns, adjusting targeting, messaging, and creative elements on the fly to drive better results. #AdvertisingTrends #MarketingEvolution #DigitalTransformation #BrandInnovation #CreativeRevolution #DataDrivenAds #InfluencerMarketing #VideoAdvertising #PurposefulMarketing #AdTech #AIinAdvertising #OmnichannelMarketing #ARVRAds #SustainableBrands #RealTimeOptimization #lazydesigner

We’re thrilled to share that our pivot to an agency and focus on brand growth through influencer campaigns and whitelisting is booming! 🎉 Under the leadership of Ariana Cleo, our amazing team is driving incredible results for a bunch of exciting brands. The Watertight Kit (wtkit.co) is providing all the necessary analytics, allowing us to keep close tabs on perfomance. These insights are crucial for updating and tweaking our campaigns from organic to paid, ensuring success every step of the way. If you're interested in learning more and seeing the proof/case studies, just hola! #InfluencerMarketing #BrandGrowth #Whitelisting #MarketingSuccess

Shopping ads are one type of ad that can be created from your product data. In contrast to a text ad, which displays text only. https://bit.ly/3OJ9Bv6 . . . . . #DigitalImpetus #digitalmarketing #advertising #sem #paidsearch #paidadvertising #marketingstrategy #growthhacking #businessgrowth #onlinemarketing #instagramupdate #instgramupdates #nouveauteinstagram #instagramnews #instatips #instagramtip #digitalmarketing #digitalmarketingtips #digitalmarketingtipsandtricks #digitalmarketingnews #digitalmarketingadvice #digitalmarketingupdate #digitalmarketingpodcast #metaupdate #influencer #collaboration #collab #teamwork #together #influencermarketing #contentcreator #creativecollaborations

Reading the Wind and Adjusting the Sails 🌬️ As your campaign gains momentum, start tracking its performance. Use tools like Google Analytics, social media insights, and ad platform metrics to monitor your campaign’s effectiveness. Look at engagement rates, click-through rates, and, most importantly, conversions. This stage is like reading the wind: if the current is pushing you off course, adjust the sails. For example, if you’re not seeing enough conversions on an ad, consider changing the messaging or audience targeting. The beauty of digital marketing is that it’s flexible—real-time adjustments can have a big impact on success. — Scaling What Works – Full Speed Ahead ⛵ Why sailing, you should now have a clear sense of what’s working best. It’s time to go full speed ahead by scaling up your most successful campaigns. For example, if you notice a particular ad format or message is resonating, invest more budget into that approach. Scaling doesn’t just mean spending more; it also involves expanding to new audiences, creating similar content, and building upon what’s already proven effective. This final day is about taking everything you’ve learned and using it to reach more people, drive more conversions, and achieve your goal. Summary While choosing the right digital marketing campaign for your business’s, always include an optimization stage incase the forecasted results are not achieved. #DigitalMarketing #MarketingCampaign #CampaignOptimization

💡 Ever wonder how websites seem to "know" what you've been browsing? That’s the power of pixel-based remarketing audiences! 🔍 Here’s how it works: a tiny snippet of code (a pixel) is placed on a website, silently tracking the pages you visit or actions you take. Whether you browse a product page or leave items in your cart without checking out, the pixel remembers. 🎯 Then, businesses use that data to build remarketing audiences—groups of people who’ve already shown interest in their site. The next time you’re online, you might see an ad for the exact thing you were eyeing earlier. 🛒👀 For marketers, it’s a game-changer. By targeting people who’ve already interacted with your brand, you’re reaching an audience that’s more likely to convert! Ever tried pixel-based remarketing for your business? How has it impacted your campaigns? #DigitalMarketing #Remarketing #MarketingStrategy #Targeting #BusinessGrowth #PixelTracking #AdTech #Marketing #Advertising #MarketingNeeds #pixel_based #RemarketingAudiences #Personas .

DTC brands, listen up! Want to go from $100K months to $1M months in just 6 months? Then STOP 🛑  ❌ Obsessing over ROAS every day ❌ Freaking out over Meta metrics ❌ Getting lost in platform data ❌ Running endless audience tests ❌ Trying every new strategy you read on X or LinkedIn ❌ Worrying if everything is “on-brand” ❌ Relying ONLY on paid ads Do this instead: ✅ Focus on a strong creative strategy ✅ Produce more, high-quality creatives ✅ Test big and broad ✅ Use third-party tracking like Triple Whale or Northbeam ✅ Build a powerful retention marketing strategy. ✅ Whitelist influencers in bulk ✅ Try different landing pages (listicles, advertorials) ✅ Make your offer irresistible What would you add? #dtc #performancemarketing #ecommerce #adcreatives

Reading the Wind and Adjusting the Sails 🌬️ As your campaign gains momentum, start tracking its performance. Use tools like Google Analytics, social media insights, and ad platform metrics to monitor your campaign’s effectiveness. Look at engagement rates, click-through rates, and, most importantly, conversions. This stage is like reading the wind: if the current is pushing you off course, adjust the sails. For example, if you’re not seeing enough conversions on an ad, consider changing the messaging or audience targeting. The beauty of digital marketing is that it’s flexible—real-time adjustments can have a big impact on success. — Scaling What Works – Full Speed Ahead ⛵ Why sailing, you should now have a clear sense of what’s working best. It’s time to go full speed ahead by scaling up your most successful campaigns. For example, if you notice a particular ad format or message is resonating, invest more budget into that approach. Scaling doesn’t just mean spending more; it also involves expanding to new audiences, creating similar content, and building upon what’s already proven effective. This final day is about taking everything you’ve learned and using it to reach more people, drive more conversions, and achieve your goal. Summary While choosing the right digital marketing campaign for your business’s, always include an optimization stage incase the forecasted results are not achieved. #DigitalMarketing #MarketingCampaign #CampaignOptimization

From Struggle to Success: Revamping Influencer Ad Campaigns An influencer with a large, loyal audience faced a challenge. Despite significant investment, paid ads weren't driving sales, and organic efforts fell short. They tried various offers and optimization strategies for seven months—no luck. Enter Leadige LLC. Our Approach: 📊 Holistic Analysis: We looked beyond ad tweaks. 💡Digital Product Bundle: Suggested an online course bundled with physical products. ✔️ Testing & Validation: Ran a test with new creatives—immediate positive results. Scaling Up: 🎨 Creative Department: Constantly produced and refined new ad concepts. 🎯 Focused Engagement: Targeted different audience segments to boost conversions. Results: Initial: $15,826 Ad Spend, ROAS 1.17 (6.5 months) Post-Intervention: $125,000 Ad Spend, ROAS 1.71 (5.5 months) Impact: Ad Spend increased by 689.85% 📈 ROAS grew by 46.15% Conclusion: By leveraging niche influence and creating irresistible offers, we turned around their ad performance. Discover unique growth opportunities with Leadige LLC. #AdPerformance #DigitalMarketing #InfluencerMarketing #BusinessGrowth #LeadigeLLC #MarketingStrategy #ROI #AdSpend #CreativeSolutions #SuccessStory

Marketing in 2025 is all about reaching people where they already are. Scopely, one of the most innovative players in the entertainment industry, has shown us that the future of marketing lies in multi-platform strategies that combine creativity, data, and timing. Let’s break it down: 1️⃣ Data-Driven Insights Are the Foundation. Scopely doesn’t just guess - they track. Every marketing decision is informed by real-time consumer insights, allowing them to tailor campaigns that speak directly to their audience’s preferences. Imagine combining these insights with creative advertising to ensure that your messaging lands every time. The result? Campaigns that pay for themselves in record time. 2️⃣ Hyper-Engagement Through Partnerships. From social media influencers to global brands like Hasbro, partnerships amplify Scopely’s marketing efforts. Their collaboration on Monopoly Go! is proof: they turned a classic game into a cultural phenomenon. By aligning with influencers and leveraging cross-platform exposure, they ensure that their brand resonates with both existing fans and new audiences. 3️⃣ A Multi-Platform Approach That Delivers. TV, streaming, social media, and digital advertising - it’s not about picking one; it’s about using them all cohesively. Scopely creates seamless campaigns that engage users across multiple touchpoints, ensuring their audience is met wherever they are. This kind of integration isn’t just effective—it’s essential in today’s fragmented media landscape. 4️⃣ Creative, Viral Launches. Remember The Walking Dead: Road to Survival campaign? Pre-launch buzz, national advertising, and viral social pushes created a launch that people couldn’t ignore. It wasn’t just about reaching the masses - it was about connecting emotionally, turning casual players into loyal fans. 5️⃣ Efficiency Meets Impact. One of the most striking things about Scopely’s approach is how quickly their campaigns yield returns. With Monopoly Go!, marketing costs were recouped in weeks, not months. That kind of efficiency is only possible when you combine precision with execution. Scopely’s marketing playbook isn’t just for the gaming industry - it’s a blueprint for any business ready to embrace the power of multi-platform strategies, influencer partnerships, and real-time data insights. What’s your next big move? Are you thinking multi-platform yet? 🚀 #digitalmarketing #marketing #2025 #scopely #crossplatform #datainsights