KINESSO Australia’s Post

Have you ever had a Google Premier Partner conduct a performance review of your ad campaigns? If not, now is the perfect time to discover how expert insights can drive better results for your business! Logical Position is proud to be a finalist in the Microsoft Ad Partners Awards, showcasing our expertise and success in the digital marketing arena. If you're ready to elevate your digital marketing efforts, Logical Position is the partner you need! We specialize in helping companies identify and optimize conversion tracking, ensuring every marketing dollar counts. 💡✨ #DigitalMarketing #ConversionTracking #LogicalPosition #GooglePartner #MicrosoftAdPartners

Bambelo wanted to level-up and take their ad strategy further; which is why they came to Microsoft Advertising! 💡 GOAL = Expand reach and drive more conversations. See the steps Bambelo took to boost performance and their full success story here: https://lnkd.in/eBZgx8Cg #MSA #MSAInsights #MSASuccessStories

Day 37/100 Strategically Forming a Panel Microsoft's A-Team Approach Microsoft isn't a one-man show! we explore their marketing strategy that leverages the power of strategic panels. By strategically forming panels, Microsoft taps into the power of collective knowledge and influence. It's a smart way to showcase their expertise, engage a wider audience, and establish themselves as a leader in the ever-evolving tech landscape. Would you be interested in attending a tech panel discussion? @microsoft #microsoftoffice #microsoft #microsoftexcel #microsoftwindows #marketing #creativity #marketingagency #marketinstrategy #marketingdigital #collab #performancemarketing

"In just two years, we've achieved so much together. Here's to the dedication, hard work, and passion that have brought us this far. Happy 2nd anniversary!" * * * #BestDigitalMarketingAgency #digitalmarketingexpert #growth #webdesign #graphicdesign #socialmedia #businesspromotion #googlead #socialmediamarketing #creativeads

  Ready to elevate your marketing game? Dive into the power of generative AI and explore the emerging landscape of retail media at #CannesLions2024. Don’t miss this chance to join us, learn from industry leaders, and help shape the future of the marketing and advertising industries!   #GenerativeAI #RetailMedia #UnbiasedFuture #Microsoft Advertising

⌛ The clock is winding down to lock in your spot at AdMonsters Ops before rates increase. Register by Friday, April 26 to save $200 and join your peers at THE conference for everyone in digital advertising. Did you know that 90% of attendees are publishers, agencies and brands? Join them: https://lnkd.in/djeQixBN Join major publishers, digital agencies, and brand marketers gearing up for an unforgettable education and networking experience. 🌟 Elevate your skills, broaden your knowledge stack, and supercharge your career alongside industry peers. Plus, it's a fun place to be! 🎉 Register now: https://lnkd.in/djeQixBN #AdMonsters #OpsNY #AdMonstersOps #digitaladvertising #adops #revops #privacysoluctions #aioptimization #privacysandbox #attributionlearning #marketingtrends #ctv #connectedtelevision #commercemedia #retailmedia #directsold #firstpartydata

🎩 Hats off to our fearless partners! 👏👏👏 Last week we hosted the 9th Annual Microsoft Advertising Partner Awards at Cipriani in New York. There’s an old proverb that says “If you want to go fast, go alone. If you want to go far, go together”. This is true everywhere in life, and it’s something that I deeply believe makes the world a better place. Last week, we celebrated all facets of great partnership. It’s worth asking, what makes a great partner?  I think we find our best partners when we listen with open minds, collaborate creatively, and build trust at every opportunity. We are at our best as partners when we check our egos at the door, have the courage to keep raising the bar, and bravely stand up for our shared values.  A friend once shared this nugget of wisdom with me, “how can you possibly know what you’re doing when you haven’t done it yet?” Our best partners have the courage to keep moving forward even when they’re the first to chart the path. They persist even when they don’t have a clear picture of the destination in their heads.  Thank you to all of the nominees and congratulations to our winners: Assembly Global, C-4 Analytics, LLC, dentsu, DuckDuckGo, EssenceMediacom, GroupM, Hibu, Logical Position, Meet Rise, Publicis Groupe, and Socius Marketing. There is so much to learn from our partners and the awards ara special moment to celebrate the bold risks we take together to serve the people who use our products every day.    #microsoftadvertising #msapartnerawards #genai #marketingwithpurpose #partnership

"Overnight successes typically take a decade." Wise Words from Bill Wise on the AdTechGod(™) Pod... B-Dub and ATG are truly one(s) of a kind even if it's now apparent they're not the same person. Love how Bill shares this formula for success: 1. Calculated risk taking 2. Hard work 3. Timing 4. Luck. Easy to understand. Hard to replicate. That's Bill Wise – often imitated, never duplicated. I've now worked with/for him twice in my career. The first time was when L90 and DoubleClick Media merged to become MaxOnline with Bill and Keith "Kappy" Kaplan at the helm. The combo of hard work, timing, and luck allowed us to parlay search arbitrage into big business through the roll up of Excite/iWon/Ask Jeeves/IAC. Then I took a calculated risk joining Matt Spiegel, Lance Neuhauser, and Jeff Campbell when they started Resolution Agency while remaining partners with Bill and co. on the MaxSearch product. 20 years and a lot of hard work and good luck later we were reunited through the acquisition of 4C Insights (part of Flashtalking by Mediaocean) and the timing could not have been crazier in July of 2020. Today, I'm fortunate to have a front row seat watching Bill work his magic as we put the success formula in play every day for #teammediaocean. It's not easy and we don't always get it right but we keep trying to do better. Thank you Bill for the ongoing opportunity and for helping shape this company and transform our industry. We're all lucky you weren't a very good accountant. His words at 4:15 in the pod! :) https://lnkd.in/gNV7iRjY

Google Partner Summit 2024 in Dublin! 🎉 We had an incredible time at the Google Partner Summit in Dublin! Two days packed with inspiration, collaboration, and insights with amazing agency partners from across EMEA. WebMa secured a finalist spot among the best Google Ads agencies in EMEA – out of over 1,000 contenders! According to Google, we placed in the top 6.5% of agencies at this year’s Agency Excellence Awards. We may not have taken home the top prize, but we’re thrilled to be recognized alongside the best in the industry, especially for our work with Google on international growth this year. Huge congratulations to all the winners! 🎉 The Summit featured inspiring sessions, with standout speakers like Rishad Tobaccowala delivering a masterclass on foresight and innovation in the AI era. His standout insights included: 💡 Embrace AI: It’s a game-changer! Use AI to boost efficiency, personalize experiences, and make smarter decisions. 💡 Invest in Talent: People drive AI—develop your team’s skills to stay ahead. 💡 Lead with Optimism: The future is bright. Boldness, proactivity, and collaboration will define success in the AI age. Some key takeaways that resonated with us: 👉 Upgrade your talent, not just your tech: The future relies on adaptable skills, not just technology. 👉 The future doesn’t fit in the organization of the past: Time to rethink and evolve. As Rishad said, “AI is not overhyped; it is underhyped!” This message, along with the incredible connections and insights we gained, has us fired up for what lies ahead. A huge thank you to our WebMa team, clients, and partners. Together, we’ll keep pushing the future of marketing forward, blending strategy, creativity with responsible AI at every step. https://lnkd.in/dwdvbztu hashtag #GooglePartnerSummit #AgencyExcellenceAwards #TeamWebMa #DigitalMarketing #AI #FutureOfWork #Googlepartnersummit