Did you know more Americans listen to the radio each week than watch television? Tapping into the magic of radio advertising means evolving in ways you never before imagined. From the unparalleled potential for local targeting to an exceptionally high ROI, it’s time to rethink radio. Check out our latest blog and video for more: https://buff.ly/3ADTgmS #RadioMarketing #RadioAds #RadioAdvertising #TraditionalMarketing
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Dennis Sternitzky, CEO of Rigel Strategies, is pioneering the use of Connected TV (CTV) to activate key voter bases with unparalleled precision. Dennis dives into the trends that are shaping political advertising for 2024, from the rise of independent voters to the critical role of CTV in driving campaign results. Don't miss out on these insights! 🎥 Watch the full episode here: https://lnkd.in/eKaK8dny #PoliticalAdvertising #CTV #TargetedMarketing #2024Elections #VoterEngagement #RigelStrategies
With CTV, we can target specific voters like never before. 🎯🗳️ Discover how Dennis Sternitzky, CEO of Rigel Strategies , leverages precise targeting to activate key voter bases utilizing Connected TV. In the full episode, Dennis dives deeper into the trends shaping political advertising for 2024. From the rise of independent voters to the critical role of CTV in driving results, this conversation is packed with insights every campaign manager should know. 🎥 Watch the Full Episode here: https://lnkd.in/eKaK8dny #CTV #ConnectedTV #PoliticalAdvertising #Election2024
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With CTV, we can target specific voters like never before. 🎯🗳️ Discover how Dennis Sternitzky, CEO of Rigel Strategies , leverages precise targeting to activate key voter bases utilizing Connected TV. In the full episode, Dennis dives deeper into the trends shaping political advertising for 2024. From the rise of independent voters to the critical role of CTV in driving results, this conversation is packed with insights every campaign manager should know. 🎥 Watch the Full Episode here: https://lnkd.in/eKaK8dny #CTV #ConnectedTV #PoliticalAdvertising #Election2024
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New blog post: 3 Types of TV Campaigns for Mid-Funnel Marketing Success There are 3 types of mid-funnel TV ad campaigns can make an impact on your ROAS. Audience-based targeted TV campaigns have local impact, national scale. https://hubs.ly/Q02Y2GhF0
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Breaking news: Social media is on track to surpass linear TV viewership in the US by 2025. It's not just social media that's provoking this change, BVOD (Broadcaster Video On Demand) and SVOD (Subscription Video On Demand) are playing huge roles too. More to come on that soon... How are you leveraging social media to reach your audience? Let us know in the comments. Sources: https://lnkd.in/eiSxszN7 https://lnkd.in/d7cCzPKJ https://lnkd.in/eQYnZy_D #MarketingStrategy #FutureOfMedia #CroftAnalytics
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💡 Think National TV Ads Are Out of Reach? Think Again! 📺 https://hubs.ly/Q02-6HKB0 National TV advertising in 2024 is more strategic than ever. While prime-time slots can cost up to $500K for 30 seconds, targeting the right audience at the right time unlocks incredible value. Explore how national TV can fit your budget! - https://hubs.ly/Q02-6HKB0 💬 What’s your take—still think national TV is too expensive? Let’s discuss below! 👇
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"Digital Reign: The Ascendancy of Online Advertising Over Television Advertising”. There has been a significant change in #advertisingtrends with digital platforms now taking over the market from traditional #televisionadvertising This change highlights the increasing need for businesses to embrace #digitalstrategies to connect with and captivate their target audiences in today's digital era. #digitalmarketing #onlineadvertising #televisionadvertising
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Advertising on the radio offers by far the largest audience reach at any one time. Choosing the right radio stations is pivotal for a successful radio advertising campaign, and we’re here to guide you through the process seamlessly. And don’t worry if you don’t know where to start on your brief. Just tell us about your business, your potential customers and your objectives, and we’ll do the rest. Discover more ➡️ https://lnkd.in/ebuniHBD #radioadvertising #audiencereach #advertisingstrategy #radiocampaigns #marketingtips #businessgrowth #targetaudience #advertisingmadeeasy
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Did you know for just $48 per thousand views your brand could have a commercial on major television networks? Using user data we can target households with specific metadata to ensure your ad is displayed in front of the people you want to see it. Find out more at 7sidemarketinggroup.com . . . #TVAdvertising #TargetedAds #MarketingStrategy #BrandAwareness #DigitalMarketing #AdvertisingTips #AudienceTargeting #TVCommercials #MarketingInsights #AdvertisingCampaigns
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Have you heard? In 2025, Nielsen is changing how it gathers audience data. This major transformation will provide a more accurate and detailed view of local TV audiences. For advertisers, it means no longer having to defend the inclusion of local cable in their media campaigns.
Have you heard? In 2025, Nielsen is changing how it gathers audience data. This major transformation will provide a more accurate and detailed view of local TV audiences. For advertisers, it means no longer having to defend the inclusion of local cable in their media campaigns. Learn why in this blog from Dawn Williamson, SVP of Sales Development for Effectv. https://comca.st/3VSr9rg
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Fox News' decision to host the next presidential debate is more than just a shift in broadcasting—it’s a game-changer in marketing dynamics. This unprecedented move can amplify viewer engagement and provide unparalleled marketing opportunities for both the network and debate participants. Advertisers can also capitalize on the high-stakes event, enjoying premium visibility and significant touchpoints with a vast audience. As news networks venture further into political arenas, new challenges and innovative strategies emerge in the marketing landscape. Discover how this development can shape the future of political debates and media influence. Read the full article here: https://lnkd.in/g9qDQyNx #MarketingStrategy #MediaInfluence #PoliticalMarketing #FoxNews --- ##
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