King's Business School’s Post

Vinyl LP sales reached over six million in the UK in 2023. Rising by 11.7%, the market has been rising consistently for sixteen years. With the growing use of ai-generated and digital content, the human creative process and the desire for something physical in a digital age, has resulted in a new appeal for analogue technologies. In The Conversation UK article ‘Hard work and happy accidents: why so many of us prefer ‘difficult’ analogue technology’, Giana Eckhardt, Professor of Marketing at King’s Business School and Vice Dean of Engagement and Executive Education examines the revival of analogue technology. Read the article here: bit.ly/4d48Oyq #RecordStoreDay

Hard work and happy accidents: why do so many of us prefer ‘difficult’ analogue technology?

Hard work and happy accidents: why do so many of us prefer ‘difficult’ analogue technology?

theconversation.com

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