Kingsley Asukwo’s Post

In my Part 2 on the 'Distance Model of Luxury' I go deep into Professor Silvia Bellezza's 6 dimension of distance. Luxury brands and consumers use each of these 6 dimensions to signal status in a loud, crowded, and confusing market. You can't always buy these signals with money, and you can almost never understand them without context. But once you see this model in the wild, you can't unsee it. #branding #brandstrategy #luxury

To help insulate themselves from economic headwinds, luxury brands have focused much of their attention on serving high-net-worth consumers. But aspirational luxury consumers are just as important as they contribute to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.

Is luxury truly unattainable, or is it a carefully crafted illusion? 🧐 Unravelling the intricate web of luxury brand strategies that define their irresistible appeal. 💫 As the boundaries between price and privilege blur, swipe left to delve deeper with us into the ever-evolving dynamics of luxury in a shifting consumer landscape.💯 #delhiuniversity #comsoc #brandstrategy #chanel #hermes #luxury

To help insulate themselves from economic headwinds, luxury brands have focused much of their attention on serving high-net-worth consumers. But aspirational luxury consumers are just as important as they contribute to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.

To help insulate themselves from economic headwinds, luxury brands have focused much of their attention on serving high-net-worth consumers. But aspirational luxury consumers are just as important as they contribute to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.

To help insulate themselves from economic headwinds, luxury brands have focused much of their attention on serving high-net-worth consumers. But aspirational luxury consumers are just as important as they contribute to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.

To help insulate themselves from economic headwinds, luxury brands have focused much of their attention on serving high-net-worth consumers. But aspirational luxury consumers are just as important as they contribute to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.

To help insulate themselves from economic headwinds, luxury brands have focused much of their attention on serving high-net-worth consumers. But aspirational luxury consumers are just as important as they contribute to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.

Is Luxury Just for the Poor? The Paradox of Luxury Consumption Discover the fascinating paradox in luxury consumption, where lower income households spend more on visible luxury goods. Explore how the changing economic landscape and evolving consumer behavior are challenging traditional perceptions of luxury. #LuxuryConsumption #LowerIncomeHouseholds #ChangingEconomicLandscape #ConsumerBehavior #VisibleLuxuryGoods #ChallengingPerceptions #LuxuryParadox #WealthDistribution #SociologicalStudies #EvolvingTrends

To help insulate themselves from economic headwinds, luxury brands have focused much of their attention on serving high-net-worth consumers. But aspirational luxury consumers are just as important as they contribute to 50% of the luxury market's value. Check out our latest article to discover how to engage and captivate ALCs.