In the next video of #TBSnacking 🎥, we dive into round 2 of space planning, focusing on micro-space optimization. This process maximizes shelf space efficiency and profitability by organizing products strategically, using sales data, customer preferences, and category performance 📊.
But the real question is: Are organizations truly upgrading micro spaces based on demographics and consumer preferences, especially around health & wellness? 🌿 Are they adopting a value-driven strategy to meet the changing expectations of today’s consumers?
Brands 🏷️ can no longer afford to sit back and let retailers take the lead. They need to hyper-analyze data to avoid losing distribution, especially with the growing dominance of private labels 🏪. Brand strategies must evolve quickly to stay relevant, ensuring products are in the right place, with the right pack sizes, and improved stock conditions 📦. Failing to do so risks losing key points of distribution.
Retailers must also embrace data analysis and a “localized assortment” approach, as consumers rapidly shift between traditional competitors and as value and mass channels gain more market share 🛒. This needs to happen fast, especially as categories reset regularly, even though many processes still rely on decades-old software 🖥️.
As partners of 345 Global, we believe these challenges can be tackled easily. Their disruptive platform brings agility to all categories and stores, helping retailers stay ahead of the curve! 🚀
#MicroSpaceOptimization #RetailInnovation #CategoryManagement #PrivateLabel #CustomerFirst
Mark Edwards Margie Stacey Mark Deuschle Think Blue
We're back with another episode of #tbsnacking - this time it's #microspaceplanning : aisle level space optimization and why it's time NOW to look into aisle reinvention. Here Think Blue partners Parag Shah & Sri Rajagopalan discuss the urgency of efficient assortment.
