Kirsten Ly’s Post

Watch this video. Who really made this play happen? This video came to me recently of a great play that happened 40 years ago in 1984. Two of my Gator teammates made this play that broke the game wide open in our favor. However,  the average fan was oblivious of all that took place among those five offensive linemen in front of the quarterback which made the play possible. I was down in middle of that mass of humanity 40 years ago (Number #60 offensive guard)  The offensive line must block and protect so that an offensive play can be executed. A game is usually won down in the trenches in a violent interaction between the offensive and defensive fronts. The offensive lineman doesn’t have any stats and fans are not cheering for them individually as you see in this video clip. The only recognition is from his coaches, teammates and some media who understands the lineman’s role. His job is to make other players look good without the spotlight! It’s a selfless mindset that the fraternity of offensive linemen take pride in helping others get the accolades on the team. How would this same mindset affect your business, organization, department, church, or in a home? Someone has said, “The credit is immaterial as long as the cause is advanced.” So my question is, have you stop and thanked the “offensive linemen types” that are in your life? Who are the people that work behind-the-scenes and go unnoticed? Take a moment of time and express your gratitude to them. Most likely they are not looking for any recognition or praise but just doing their job well is satisfaction enough.  A sincere “Thank you” from you will go a long way. It still doesn’t cost anything to be nice!

Wonderful and uplifting #brandstorytelling done here by Brooks Running. The #buildingblocks are right here for all of you #marketing and #brandedcontent folks wanting to do this work more (or better). 1. Know your own values you want to communicate (and know your customers). 2. Find compelling characters with a unique POV (need not be a celebrity!). 3. Create stakes. People need to care about what happens.

A great way to be remembered. Some stories are evergreen. They have the same impact today as they ever did. When it comes to your PR strategy, these stories are golden. Stories with lasting impact are equally as important as those around a product launch, a new customer, or other news. Just like a classic song. Whether it’s the original or a cover version, there are just some melodies and lyrics that stand the test of time. Here is one of my favorites: https://lnkd.in/g-TN_EdV #mediarelations #PR #stories #evergreenstories

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The start of my first speedpaint series! Whether you enjoy Team Starkid musicals, playing tabletop role-playing games, or just watching speedpaints, you should check this video out!

💙💙 I love this new brand campaign and here's why: Brooks Running's new global campaign is a beautiful representation of listening to changing consumer beliefs. Their new brand platform, "Let's Run There", was created after surveying new generations (another reason why market research is so important). They found new generations believe "the role of running shifts depending on what they’re seeking, whether that be a moment to clear their head, progress towards a goal or time to connect with friends." Their new campaign still has a distinct focus on running, but what makes it special is how it "𝗶𝗻𝘃𝗶𝘁𝗲𝘀 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻, 𝗼𝗿 “𝗧𝗵𝗲𝗿𝗲,” 𝗶𝗻 𝘄𝗵𝗮𝘁𝗲𝘃𝗲𝗿 𝗳𝗼𝗿𝗺 𝘁𝗵𝗮𝘁 𝘁𝗮𝗸𝗲𝘀 – 𝗮 𝗳𝗶𝗻𝗶𝘀𝗵 𝗹𝗶𝗻𝗲, 𝗮 𝗳𝗿𝗲𝘀𝗵 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲, 𝗼𝗿 𝗮 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 – communicating the uniqueness of individual possibilities and purpose through movement." What I particularly love is the use of Jeremy Renner as their spokesperson for this campaign. 𝘏𝘦𝘳𝘦'𝘴 𝘸𝘩𝘺 𝘩𝘦'𝘴 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘧𝘪𝘵: • His “there” was special - fully recovered after his accident. • The journey was uniquely his - like everyone. • He's a warrior - and an inspiration to many. I can't think of a better person to tell this story with Brooks. Now check out the video! And don't discount the importance of marketing research. 😁💡 𝘘𝘶𝘰𝘵𝘦𝘴 𝘧𝘳𝘰𝘮: 𝘉𝘳𝘰𝘰𝘬𝘴 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘭𝘢𝘶𝘯𝘤𝘩 𝘱𝘳𝘦𝘴𝘴 𝘳𝘦𝘭𝘦𝘢𝘴𝘦 https://lnkd.in/gN4CGhmW #LetsRunThere #MarketResearch

Watch out for Benny!

A commercial doesn't need to feel like a commercial. Jeremy Renner opens this video with the line: "I have no business doing a running commercial." What follows is a refreshingly un-commercial "commercial." I prefer to reference it as a well-told story. It's a tale of recovery, resilience and, yes, running. But it certainly doesn't feel like a commercial. And that's the point. I also dig the broader campaign line: Let's Run There. You can already sense exactly where this campaign is heading and the possibilities are, with intention, fairly limitless. Well done, Brooks Running. #marketing #brandmarketing #marketingcommunications #sportsmarketing

Wow, Wow, Wow! As a story strategist, I'm always looking for new fodder to feed the storytelling beast, and last night's Carmen at Glyndebourne was a banquet of fresh ideas, stunning craftsmanship and re-imagined interpretations. No wonder it provoked the longest round of applause I've heard ina long time, from (noted with great delight) the most diverse audience I've been in at Glyndebourne for a long time. My take-aways? This is a company steeped in tradition doing everything right to attract a new audience whilst continuing to inspiure and delight their existing loyal tribe. I was there with a couple of seasoned octogenarians, a middle aged opera buff and a first-timer, and everyone took away their own moments of resonance. I'm not going to hit top C any time soon, but in my corporate work, I'm always searching for those moments that strike a chord on an individual level, whatever the audience. Generate enough of them, and you've got what we all enjoyed last night - a performance that felt like an experience, that left the audience transformed and that everyone there will want to talk about, share and remember. Unforgettable storytelling, transforming Bizet's classic into a story fit for todays complicated, uncertain world. Bravo and Brava. #Storytelling #Knowyouraudience #Storiesthatsing https://lnkd.in/e2mtXecT