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On 3rd June, the Ministry of Information and Broadcasting, in compliance with a Supreme Court directive, announced a mandate that would require a self-declaration certificate (SDC) to be submitted by advertisers and ad agencies on the Broadcast Seva Portal and Press Council of India portal. The SDC must be submitted before the publication or broadcast of ads. There was ambiguity and confusion surrounding the SDC. To help us understand its impact on the industry and challenges for advertisers, agencies and media organizations, Storyboard18's editor Delshad Irani spoke to a panel of brand, legal and policy experts to unravel the complexities of such measures. The panel included Gowree Gokhale, Partner, Nishith Desai Associates, IP, Tech, M&E Lawyer, Lloyd Mathias, Business Strategist & Investor, Kazim Rizvi, Founding Director, The Dialogue, Ahmed Aftab Naqvi, Global CEO & Co-Founder, Gozoop Group. Watch the full discussion on Media Dialogues With Storyboard18 on CNBC-TV18 Note to viewers: Revised advisory issued on July 3 by MIB on Food & Health sector only with a provision of an annual declaration. Check Storyboard18.com for detailed advisory. #businessnews #businessnewstoday #businessnewsinenglish #cnbctv18 #Storyboard18 Storyboard18

On 3rd June, the Ministry of Information and Broadcasting, in compliance with a Supreme Court directive, announced a mandate that would require a self-declaration certificate (SDC) to be submitted by advertisers and ad agencies on the Broadcast Seva Portal and Press Council of India portal. The SDC must be submitted before the publication or broadcast of ads. There was ambiguity and confusion surrounding the SDC. To help us understand its impact on the industry and challenges for advertisers, agencies and media organizations, Storyboard18's editor Delshad Irani spoke to a panel of brand, legal and policy experts to unravel the complexities of such measures. The panel included Gowree Gokhale, Partner, Nishith Desai Associates, IP, Tech, M&E Lawyer, Lloyd Mathias, Business Strategist & Investor, Kazim Rizvi, Founding Director, The Dialogue, Ahmed Aftab Naqvi, Global CEO & Co-Founder, GOZOOP Group. Watch the full discussion on Media Dialogues With Storyboard18 on CNBC-TV18 Note to viewers: Revised advisory issued on July 3 by MIB on Food & Health sector only with a provision of an annual declaration. Check Storyboard18.com for detailed advisory. #businessnews #businessnewstoday #businessnewsinenglish #cnbctv18 #Storyboard18 Storyboard18

Media companies need to stop thinking of themselves as providers of “TV, Radio, Print and Digital” and start thinking of themselves as providers of “Video, Audio, Text & Images, and Experiences”. This will open them up to a world of newer Monetization models. I recently exchanged thoughts with L Subramanyan and Raj Narayan of CXOToday on this and more. Excerpts of that conversation are in the piece below.

A recent FCC ruling that made access to caption controls easier for consumers to use on their sets and set-top boxes also renewed the focus on captions for content creators. See how the Iris family of applications can ensure your deliveries are in spec. https://lnkd.in/dDRfxpKt #irisplay #irisqcpro #irisanywhereqc #captionviewing #captionqc #qualitycontrol #promediaplayer

#Context plays a vital role in #storytelling. When #ads match the moment on-screen, they feel like a part of the story, potentially securing a place in the viewer's mind. #Sensara's #SceneSense can mine and map accurate #contexts from video content that aligns beautifully with brand messaging. Our platform then delivers flawless campaigns for brands on TV and AVOD with the capacity to run hundreds of campaigns simultaneously. #SceneSense has already seen success with top clients. If you are an #OTT publisher or a #broadcaster looking to improve your CPM, we'd love to show you a demo! Write to us at hello@sensara.tv. #AI #SensaraTV #VoD #AdRevenue #DynamicAds #AdStrategy #Storytelling #television #TV #admonetization #CPM #AVoD #brandcampaign #adcampaign #AI #media #broadcasting

It’s inspiring to see more brands embracing and adopting a hybrid model that seamlessly blends the strengths of agencies and content creators. This integration transforms audience engagement and elevates campaign performance, driving impactful results. Great insights & read by Amine Al-Adem

The Indian Government blocked 18 #OTTPlatforms this year for publishing #obscene and #vulgarcontent, Minister of State for Information and Broadcasting #LMurugan told the Lok Sabha on Wednesday... Read More At:- https://lnkd.in/g4a3CaYY #IBWNews #OTT #ContentNews

Greetings All Participants I Yash Chavan represent EdTechMasters of Florida USA and Innocast Media of India. It’s been a long road in Edutainment : Founding Member of Omnix International, Annapurna College of Film and Media,MIT School of Film & Theatre , Ramoji Krian Uni, Curriki to EdTechMasters from marketing Apple Computers for Education , setting up #Film Studios, #Cinema Theatres, #Content development in Film + Media,conducting #courses in #Media Asset Management to creating digital interactive content for rich media #e-learning experience

Are traditional PR distribution tools falling short for your broadcasting or streaming needs? Clipsource is the game-changer not only as a PR software, but offering centralized media datasets, secure screener sharing, efficient metadata management, and soooooo much more. https://lnkd.in/d8pqjKFq #PRSoftware #MediaRelations #Broadcasting #Streaming #publicrelations #metadatamanagement

Entertain or Die is the modern-day blueprint for stealing Share of Voice. Don't take my word for it, take WARC's. That's the tile of our latest thought piece together. Today, purpose fatigue, atomised attention spans, the rise of new media and a desire for authentic original content means the ‘old way’ of brand building is now being challenged. A new class of brands are defying the odds and winning Share of Voice (SOV) based on creativity, innovation and entertainment. This essay (our second piece for WARC) looks into: 1 / The makeup of the Entertainment Index™ which ranks all of the brands in Entetain or Die (a blended score of owned and earned metrics across social, PR and search). 2 / A breakdown of 3 of the Entertainer archetypes including The Scriptwriter and The Collaborative Cameleon. 3 / The findings of the report, like the fact an entertainment-first strategy can often benefit big brands even more than small ones. You'll need a WARC subscription to read the full thought piece. BUT if you follow me and want a copy I'm happy to oblige. Link in the comments. ✌️ #WARC #EntertainOrDie #Entertainment