Kommon Poll’s Post

Boom! Quick Celebration Moment. In Q3 we launched a Roundel campaign for one of our clients with a unique primary goal. Rather than ROAS we focused on bringing Lapsed Guests back to Target. Specifically, we focused on bringing back an aging guest that the Target Beauty business knew was walking out the door. This brand, however, over-indexes with a customer over the age of 45. So, we worked with them to invest in their BUYERS objectives (more than their own). The campaign has been a SMASHING SUCCESS 🚀 To begin, the brand had an excellent line review and 2025 business award from the buyer after demonstrating their amazing partnership in the way they are investing to achieve their buyers goals and grow the total category (versus the norm of just stealing share w/n the category). So, that was win #1. Win #2 is that the ROAS has been off the charts. But that isn't what we are most excited about. Win #3 is that we learned today that in a few short months we have successfully brought back 50,000 lapsed guests BACK to Target Beauty. These are customers that had stopped shopping the category at Target and we have brought them back.... Holy sh!t. This is Fun.

As we transition from the joyous chaos of Christmas celebrations, our focus shifts to the UK retail industry's performance. While many of us will explore Boxing Day sales online, the real challenge is inspiring shoppers to leave the comfort of their homes and enjoy the vibrant high street. Retailers need to craft an irresistible atmosphere that transforms shopping into an experience worth venturing out for! Technology can be a game changer in making this happen, but what innovative strategies can retailers implement? Sum Vivas Ltd has shown that AI-integrated digital humans can boost Boxing Day sales by enhancing customer experiences, as demonstrated by our success with Liverpool ONE. Here’s how we can help: 😊 Personalised Assistance: available on demand and in real-time 🗣️ Multilingual Support: catering to diverse customers with voice and text options 💻 Online Sales Boost: acting as brand ambassadors to simulate in-store experiences and upsell products 🛒 Abandoned Cart Recovery: engaging customers with incentives to complete their purchases 🗺️ In-Store Navigation: guiding customers and helping them find promotions 💆 Queue Management: informing customers of wait times and providing entertainment 💬 Dynamic Content Delivery: delivering personalised promotional messages via various platforms 👾 Gamification: engaging customers with interactive campaigns linked to Boxing Day deals 😊 Post-Sale Engagement: following up with thank-you messages and product suggestions 🏆 Loyalty Program Assistance: helping customers track points and redeem rewards. ⁉️ Efficient Query Resolution: managing FAQs and basic inquiries to reduce frustration. 🧑🏫 Product Tutorials: offering demonstrations for complex products 📊 Behaviour Insights: analysing interactions to refine sales strategies By leveraging these capabilities, Sum Vivas Ltd can elevate customer experience and drive significant sales during peak seasonal times, particularly throughout the festive season. And remember, the January sales are still ahead! Is your retail brand prepared to seize this opportunity?

Are you clearly able to articulate your retail media audience strategy? Are you building plans that ladder up to your merchandising goals? Here's a great example of how we help our partners get clear about who they're going after, build plans to efficiently reach those audiences and develop stories to bring back to their Buyer to show how they're driving category growth. 50k lapsed guests back to Target is a significantly more impactful metric than manufacturing a "good" ROAS!

Just 2 more days until we can learn, connect, AND grow at @thebusinessshowuk 👏🏻 #eCommerce #digitalmarketing #thebusinessshow2024 #event #businessevent #countdown

👀 Are too many brands overlooking the simple, affordable, and effective way to get their product into customers' hands or butts seats? Live sampling and demo days might just be the answer. 🍱 Sure, organizing a sampling event for your CPG brand or a demo day for hard goods like bikes can be a bit challenging and isn't free. It's not as straightforward as just showing up at a trailhead with 20 bikes or rolling up to a farmers market with samples. However, it’s undeniably more cost-effective and feasible than transporting your team and products to a major industry event. 🐮 When you're tight on cash and time, consider the local approach. There’s likely a charming farmers market an hour or two away. Get out there and share your story. 🏔️ For those in the hard goods sector, leverage your retail partners. Find one with a solid local following, nothing too big like REI, they could never do it. Host a trail day or a happy hour at their shop. 😊 Today's consumers want to connect with the people behind the brand. They want to support families and individuals they can relate to. So, hit the pavement, share your story, and build those lasting customer relationships. #BrandBuilding #CustomerEngagement #LiveSampling #DemoDays #MarketingStrategy #LocalMarketing #CustomerExperience #CommunityEngagement #BrandStory #RetailMarketing

Who loves a good prize competition? I certainly do🙋♂️ And clearly so does everyone else - social media has been flooded with them since the dawn of time! I bet my house that your organisation has used them at any one time, probably with the goal of engaging new audiences and capturing data. But have you considered using competitions to engage with your existing customers? The data shows it can be an incredibly cost-effective way to pull customers back into your eco-system. We recently helped a client launch a low-cost competition which doubled engagement for their rewards platform. 100% increase in engagement! Plus, a 59% increase in interactions with other rewards on the platform. There are many reasons why competitions work, and ways to maximise them. You can read more here ➡️ https://lnkd.in/eNEWP33C When it comes to customer engagement, we believe competitions work best when integrated into a wider loyalty and rewards solution. Want to learn more? Drop me a message! #CustomerEngagement #LoyaltyProgrammes #Rewards #MarketingStrategy #CustomerLoyalty #retention #engagement #fittech #sportstech #fitnessindustry #cyclingindustry #running Chris Timms Richie Allan Jonathan Durling Tim Fulford

𝐖𝐡𝐲 𝐒𝐤𝐢 𝐒𝐡𝐨𝐩𝐬 𝐀𝐫𝐞 𝐚 𝐒𝐦𝐚𝐫𝐭 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 ⛷️🏔️ If you're looking for an acquisition that blends lifestyle, loyal customers, and high-margin retail, ski shops might just be your perfect run. Here’s why: 🎿 Loyalty Runs Deep – Skiers are gearheads, brand loyalists, and community-driven enthusiasts who keep coming back for tune ups and the latest gear. 💰 Recurring Revenue – ski shops print money during peak months and thrive year-round with service, off-season storage, and bike shop crossovers in the summer. 📈 Pricing Power – Ski shops operate in a high-margin niche where premium pricing sticks, and serious skiers pay for quality. 🏂 Experience Over E-Commerce – Fitting boots and tuning skis aren’t DIY jobs. Local shops win with expertise, in-person service, and the kind of community big online retailers can’t replicate. ❄️ Prime for Growth – Many mom-and-pop ski shops are ripe for modernization. A little digital marketing, an online rental system, or a well-managed loyalty program can turn a good shop into a great one.

Use This Method To Stand Out From Your Competitors... With everyone vying for the market’s attention... ... this is your chance to leave a lasting impression. REI is an Outdoors and Recreational Equipment retailer that does not hop on the Black Friday train. Are they out of their mind? Why would they close on arguably one of the best days of the year? Turns out REI employees get a paid day off on Black Friday... ... as part of the company’s #OptOutside campaign.  This is a lesson in crafting your unique brand identity by choosing to be different. However, standing out of the crowd can only take you so far. You have to pair your unique brand identity with a reliable shopping experience. This can be offering hassle-free trips if you are a tour operator... ... or 24/7 support if you provide an IT service. The possibilities are endless... ... if you can dare not follow the industry norms. And the reward? A consistent cash flow backed by your loyal customers.  ___________________________________ #BeDifferent #Marketing #B2CMarketing

𝐄𝐯𝐞𝐧𝐭 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 vs. 𝐁𝐮𝐝𝐠𝐞𝐭 😬 (Halloween🎃 edition) Ever been there? The business or client expects the world, but the budget only covers the basics. One key to success (and sanity) is setting those realistic expectations from day one. Just clear, transparent communication on what’s possible within the investment. Keeping everyone aligned from the start means no surprises and satisfied stakeholders 🎯 #eventprofs: how do you handle the budget balancing act? 𝐏.𝐒. Anything is "pawsome" - - - #budget #marketing #B2B #events #halloween #humor #meme

Unlock Bulk Order Success: Boxbrand's Exciting Week 6! This week at Boxbrand, we witnessed an incredible surge in bulk order requests from local organizations, including gyms and car clubs. Discover how our new discount sheets are transforming customer interactions and boosting sales through strategic upselling. Let's elevate your custom merchandise game! #BoxbrandSuccess #CustomMerchandise #BulkOrders #CustomerEngagement #SalesStrategy #Discounts #SmallBusinessGrowth #BrandVisibility #MerchandisingTips #EntrepreneurInsights