Kommon Poll’s Post

Boom! Quick Celebration Moment. In Q3 we launched a Roundel campaign for one of our clients with a unique primary goal. Rather than ROAS we focused on bringing Lapsed Guests back to Target. Specifically, we focused on bringing back an aging guest that the Target Beauty business knew was walking out the door. This brand, however, over-indexes with a customer over the age of 45. So, we worked with them to invest in their BUYERS objectives (more than their own). The campaign has been a SMASHING SUCCESS 🚀 To begin, the brand had an excellent line review and 2025 business award from the buyer after demonstrating their amazing partnership in the way they are investing to achieve their buyers goals and grow the total category (versus the norm of just stealing share w/n the category). So, that was win #1. Win #2 is that the ROAS has been off the charts. But that isn't what we are most excited about. Win #3 is that we learned today that in a few short months we have successfully brought back 50,000 lapsed guests BACK to Target Beauty. These are customers that had stopped shopping the category at Target and we have brought them back.... Holy sh!t. This is Fun.

Are you clearly able to articulate your retail media audience strategy? Are you building plans that ladder up to your merchandising goals? Here's a great example of how we help our partners get clear about who they're going after, build plans to efficiently reach those audiences and develop stories to bring back to their Buyer to show how they're driving category growth. 50k lapsed guests back to Target is a significantly more impactful metric than manufacturing a "good" ROAS!

𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀 𝗧𝗮𝗿𝗴𝗲𝘁𝘀: 𝗔 𝗙𝗲𝘀𝘁𝗶𝘃𝗲 𝗦𝗲𝗮𝘀𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲! 🎯🎉 As we gear up for the festive season, the push for achieving sales targets is in full swing. From the CEO to the sales teams, the message is clear: 𝗘𝘃𝗲𝗿𝘆 𝘁𝗮𝗿𝗴𝗲𝘁 𝗰𝗼𝘂𝗻𝘁𝘀. 🚀 𝗧𝗼𝗽-𝗗𝗼𝘄𝗻 𝗨𝗿𝗴𝗲𝗻𝗰𝘆: From our CEO's strategic vision down to our sales teams on the ground, the focus is laser-sharp. We’re not just about meeting targets; we’re about smashing them to celebrate big wins. 💼 𝗗𝗶𝗮𝗹𝗼𝗴𝘂𝗲 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻: Our sales discussions are more than just numbers; they’re about aspirations. "Give me a discount, and I'll give you an order," says a dealer, and our response is just as quick: "The discount is already running!" It's a dynamic play of negotiation and strategy. 🌟 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀 𝗚𝗮𝗹𝗼𝗿𝗲: We're boosting morale and performance with seasonal incentives, ensuring that our teams feel motivated and our dealers are supported. 🔄 This festive season, it's all hands on deck as we strive to not just meet but exceed expectations. Let’s keep the momentum going strong! #SalesStrategy #TeamMotivation #BusinessGrowth #FestiveSeason #TargetAchievement

Do you have a day of the week that is slow? Or, do you have a season you know you are going to get a rush of last-minute appointment requests that you can’t fit it? A Birthday Club loyalty program can go a long way to fix this. HOW? Let me explain: Once you capture the email and mobile number of customers and potential customers you’ll have permission to send promotional messages directly to them. To fill up slow days. Offer a “bring a friend” discount valid only on one day a week (which happens to be your slow day) and only if the friend has never been a customer. This fills up empty seats and introduces new customers to your business. To address the rush seasons, send a message a few weeks before offering an incentive for early booking. All of this can be set up and run on autopilot. Let us show you how: DM us birthday club to learn more. #marketing #marketingmomentum #barbershop #barber #salon #beauty #smallbusiness #business #local #customers #sales #intransitstudios #digitalmarketing #trending #fyp

Use This Method To Stand Out From Your Competitors... With everyone vying for the market’s attention... ... this is your chance to leave a lasting impression. REI is an Outdoors and Recreational Equipment retailer that does not hop on the Black Friday train. Are they out of their mind? Why would they close on arguably one of the best days of the year? Turns out REI employees get a paid day off on Black Friday... ... as part of the company’s #OptOutside campaign.  This is a lesson in crafting your unique brand identity by choosing to be different. However, standing out of the crowd can only take you so far. You have to pair your unique brand identity with a reliable shopping experience. This can be offering hassle-free trips if you are a tour operator... ... or 24/7 support if you provide an IT service. The possibilities are endless... ... if you can dare not follow the industry norms. And the reward? A consistent cash flow backed by your loyal customers.  ___________________________________ #BeDifferent #Marketing #B2CMarketing

Black Friday Strategies: Camp Out or Shop Later? Join us as we explore the ultimate Black Friday debate! Should you brave the cold and camp outside for unbeatable deals, or just wait for the store to open and see what's left? Discover the best strategy for maximizing your shopping experience this Black Friday! #BlackFridayTips #ShoppingStrategies #DealHunting #RetailAdventure #BlackFriday2023 #ShoppingHacks #SavingsSeason #HolidayShopping #CampOutOrNot #ConsumerSavvy

Give your sales a summer boost! Plan special events that attract customers with deep discounts, raffles, and free giveaways. These strategies can drive foot traffic and increase sales in your store. Time to rev up your summer sales! ☀️

In the world of VIP car sales, social media has become an indispensable tool. 🚗💎 We recently had a filming day at Lympstone Manor Hotel, Restaurant and Vineyard where are fabulous new recruit Maddie Andrews got to showcase the new Mercedes AMG GT. It was day away from the phone and laptop but I firmly believe social media has become crucial if you are in the arena of luxury car sales: 1. Showcase Luxury: High-quality visuals and videos can beautifully display the elegance and sophistication of premium vehicles. 2. Reach Affluent Audiences: Targeted ads and posts can reach potential high-net-worth clients who value exclusivity and quality. 3. Build Trust and Credibility: Sharing customer testimonials, behind-the-scenes looks, and industry insights can establish you as a trusted leader. 4. Engage Directly: Social media platforms provide a direct line to interact with prospective buyers, answer their queries, and nurture relationships. 5. Stay Top-of-Mind: Regular updates about new arrivals, exclusive offers, and events keep your brand at the forefront of potential buyers minds.🚘✨ #LuxuryCars #VIPCarSales #SocialMediaMarketing #AutomotiveIndustry #CustomerEngagement

Want to build loyalty and improve conversions with your customers? Why not try an incentives program! Incentives offer rewards to customers for actions that support and grow your brand—whether it's making a purchase, leaving a review, or referring a friend. By tapping into people's love for a good deal, you not only retain your existing customers, but also attract new ones! Here are 5 effective ideas to get you started: ✨ Loyalty programs ✨ VIP discounts on additional purchases
 ✨ Branded limited-edition merch
 ✨ Early access to new products or features
 ✨ Free credits or points With major sales events like Black Friday and Boxing Day just around the corner, now's the perfect time to implement your incentive strategy. Start planning today! 🎄🛍️ #CustomerIncentives #RewardsProgram #SmallBusiness

In 2015, after winning the Stanley Cup, the Chicago Blackhawks sold a “limited edition” product; a vial of melted ice from the championship-winning game. Limited edition products can create a surge of customer interest through scarcity and novelty. These products not only generate immediate sales but also enhance long-term brand engagement and visibility. They can help rejuvenate brand image or simply engage customers in new, memorable ways. 🚀 What limited edition strategies could work for your brand? How can limited availability spur greater demand and customer interaction? Research leads to wiser decisions.