Kordsa’s Post

Toyota is the most valuable car brand in the world, according to Interbrand™ 2024 study. Interbrand™ released the results of the 25th edition of its Best Global Brands ranking. Toyota is once again the most valuable automotive brand in the world according to the Interbrand™ Best Global Brands 2024 report ranking of the 100 most valuable brands. The value of the Toyota brand is 72.8 billion dollars (about 66.5 billion euros) and it maintains sixth position in the ranking of all brands last year. In this 2024 edition, it stands out with a growth of 13%, the highest growth in the Top10 of all global brands. Toyota Caetano PortugalToyota Motor Europe More information about the InterBrand™ Best Global Brands 2024 study:

As brands approach late-lifecycle stages and face loss of exclusivity, is the globally-led annual brand planning process still effective? Read about the complexities of late-lifecycle management in our latest article: https://lnkd.in/gu9cdmMA #LateLifecycleManagement #GlobalBrandPlan #PharmaStrategy #MarketAdaptation

The much-anticipated list of Interbrand’s Top 100 Global Brands for 2024 is here, and it’s fascinating to see how the world’s most iconic names continue to evolve and lead in their industries! Here are a few key trends and takeaways that stood out to me: 1. Tech Giants Continue to Dominate – It’s no surprise that companies like Apple, Google, and Microsoft remain at the top, showcasing the growing importance of digital innovation and customer experience in today’s world. 2. Digital Innovation – Brands like Louis Vuitton and CHANEL are redefining luxury by blending exclusivity with seamless digital experiences, from virtual runways to personalized shopping. 3. Sustainability Matters – Gucci and Burberry are championing eco-conscious fashion, proving that sustainability is key to the future of luxury. 4. Heritage Meets Modernity – Legacy brands like Prada Group and Cartier are balancing tradition with fresh designs to engage younger, modern consumers. The future of fashion is about innovation, sustainability, and storytelling. Excited to see how these brands evolve! What are your thoughts? Best Global Brand 2024 by Interbrand: https://lnkd.in/dX_jGigX

BRAND FOCUS: Mohawk Industries' Karastan is one of the industry's oldest and most storied high-end brands. Here's how it stays relevant: https://bit.ly/3BpWbQm

InsightTrendsWorld brings a Selection of Daily Insights and Trends from around the world. Brands,Strategies,Innovations...and many more at https://lnkd.in/eKAXu6u

Competitive benchmarking is equally important for brands that aim to be a premium brand.

Very i formative article about companies considered to be "patriotic brands" in the USA.

Mohawk Industries' Karastan is one of the industry's oldest and most storied high-end brands. Here's how it stays relevant: https://bit.ly/3BpWbQm

The latest Interbrand Best Global Brand 2024 report has been issued, and I fully agree with their description of the brand’s evolving role over time.   “Originally, brands were identifiers aimed at creating attribution and differentiation. Subsequently, brands became choice drivers, promising and delivering clear benefits in increasingly cluttered and mature markets. Next, the most progressive brands built all-round experiences—not just products or services. The digital revolution and, more specifically, the launch of the smartphone, brought about the birth of ecosystems—branded spaces offering seamless online and offline experiences fueled by real time data. And today, with declining trust in traditional sources of authority in a time of turbulence, brands are expected to show leadership and integrity. As a result, the world’s brands have become complex meaning and values systems with which we have a sensorial, functional, emotional, personal and even moral relationship. Brands that build relationships across these five dimensions become iconic. We recognize them. We need and enjoy them. And we want and follow them into new spaces. Ultimately, we don’t just buy from them—we buy into them. And that’s at the heart of a new growth paradigm.”   https://lnkd.in/dqeVJbTC

As brands approach late-lifecycle stages and face loss of exclusivity, is the globally-led annual brand planning process still effective? Read about the complexities of late-lifecycle management in our latest article: Navigating the Late-Lifecycle: Transitioning Away From the Global Brand Plan | Align Strategy #LateLifecycleManagement #GlobalBrandPlan #PharmaStrategy #MarketAdaptation