From Samsung to Hyundai: Social Media Impersonation Scams Spark Alarm Social media impersonation scams are increasingly targeting celebrities, politicians, and prominent business leaders, raising concerns over potential fraud and the theft of trade secrets. The latest targets include top executives from major Korean companies like Samsung Electronics and Hyundai Motor Group. These impersonation attempts are sparking calls for stronger penalties to deter such fraudulent activities. […] The post From Samsung to Hyundai: Social Media Impersonation Scams Spark Alarm appeared first on KoreaTechToday - Korea's Leading Tech and Startup Media Platform . https://lnkd.in/gdvf4Xp6 #KoreaTech #techindustryinkorea #technewsinkorea
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Constant vigilance is the key to safety!
EXERCISE CAUTION It is not bad to take a selfie of yourself and in the excitement, share it on the Internet and social media. But in doing so, please be cautious and be aware that technologies advances day by day and that it’s possible for fraudsters to use your images and or specific identify for fraudulent activity. Watch this clip, then take care and stay safe.⚠️
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AI voice-cloning scams are coming. Here are our three tips to avoid becoming a victim: ➡️Change your voicemail recording to a system-generated one (and remove your voice from the recording completely). Telstra 101; Optus 321 and Vodafone 121 ➡️Be mindful of your privacy settings on social media ➡️Listening to the content of a call rather than voice quality can help you identify this type of scam.
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When fraud gets better at using AI and mimicking our audio listening patterns - DoubleVerify's vigilant detection is here to protect and support scale. Kudos Yuval Rubin Arik Nagornov Merav Geles Kofer and thank you Jack Smith Amanda O'Hara, Nayef Hijazif April Kitcho-Lucero Frank Pasquine or helping us translate deep dive cyber/tech research into concise items that bring transparency and awareness to the industry on emerging media formats!
The @DoubleVerify Fraud Lab has identified #FMScam, our 2nd major discovery in audio ad fraud schemes, following last year’s #BeatSting. 🎧 Combined, these schemes cost unprotected advertisers over $1 million monthly. Last month alone, FM Scam spoofed 500,000+ devices, including smart speakers for the first time. We've effectively mitigated the threat for our clients. @MediaPost: https://lnkd.in/gxrZiDCn
Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
mediapost.com
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Interesting read on how fraudsters are getting fake articles onto Facebook "This is a type of online fraud called "cloaking", whereby malicious adverts are able to get past a social media firm's review stage because the fraudsters have hidden their intensions." "Malicious advertisers may mask web links or impersonate trusted brands such as the BBC to evade online platforms' reporting systems" "When the advert is first placed with Facebook, the link goes through to a harmless page, one that doesn't try to con you out of your cash. But then once this has been approved by Facebook, the fraudsters then put on a redirect that instantly takes people somewhere else - to a web page that very much wants to maliciously dent your bank account." https://lnkd.in/eUPgv6Rs
How fraudsters are getting fake articles onto Facebook
bbc.com
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I believe this approach is fundamentally flawed. In the past, identifying suspects often relied on lineups where victims were asked to "facially recognize" the perpetrator—a method known for its inaccuracy and human biases. Today, we have technology capable of measuring precise facial features like the distances between eyes, mouth, and nose, offering far greater objectivity and accuracy. Yet, some see this as a breach of privacy. But who are we truly protecting here—the wrongdoers or the innocent? I genuinely welcome differing perspectives on this topic. Let’s discuss. https://lnkd.in/g7ZBR5u2
‘SAD REALITY’: Bunnings releases horror CCTV after being slammed
news.com.au
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Company leaders - another sign that NOW is the time to revisit your remote DFA procedures (including verifications). This signal: the CEO of the world's biggest advertising firm targeted by a deepfake scam (using a fake WhatsApp account, a voice clone and YouTube footage in a Teams meeting). This made the meeting appear to involve the CEO and another senior WPP exec. While this particular scam did not succeed, you can imagine how it could have. So, again a reminder - dust off your remote DFA procedures, including how you verify the identity of the participants when it seems to be "obvious" to the eye/ear... More here: https://lnkd.in/gXgpy6jv
CEO of world’s biggest ad firm targeted by deepfake scam
theguardian.com
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Dive into the world of obfuscation in malvertising, and learn how bad actors stay hidden in plain sight. Get it all in our blog! #KnowWhosReal
Unmasking malvertising: How obfuscation creates false safety and how to defeat it
humansecurity.com
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Dive into the world of obfuscation in malvertising, and learn how bad actors stay hidden in plain sight. Get it all in our blog! #KnowWhosReal
Unmasking malvertising: How obfuscation creates false safety and how to defeat it
humansecurity.com
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There has been a global rise in scams and attempted fraud across the internet. Scammers are relentless and continuously evolve their tactics to try to evade detection. And we’re just as determined to stay ahead of them. That's why we’re beginning to test the use of facial recognition technology to make it harder for scammers to run celeb-bait ads and to make it faster for people to regain access to their hacked accounts. We’re starting small and hope to roll out these protections more widely in the future. 👉🏻 You can read more about our approach here: https://lnkd.in/d6AMMtQW #Scamprotection #facerecognition
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...FTC report: Mass surveillance by online platforms is out of control The US trade regulator complains that social media and streaming portals are spying on their users on a large scale and ignoring data protection in the process.... #dataprotection #surveillancecapitalism #socialmediaplatform #socialmediaplatforms https://lnkd.in/eNWjFRPy
FTC report: Mass surveillance by online platforms is out of control
heise.de
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