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General Manager at OKURA AGRI CO.,LTD.

Selling a "sustainable hamburger" As the use of asparagopsis as a feed additive continues to grow, meat from cows fed asparagopsis is also being promoted as being environmentally friendly. A hamburger chain in the country has been selling the "Game Changer Burger" since January 2023, with the slogan "Changing the world with one burger." The burger is priced at AUD 13 (1,183 yen: 1 AUD = 90.98 yen (Note 3)), which is AUD 1 higher than a regular hamburger, but sales have far exceeded the initial planned sales target, giving a glimpse of growing interest in sustainable meat consumption in the country.

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