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Revolution or evolution? 🔁 When you recognize the need for brand change, the next question is: how much? How far should you go? What should you expect from each approach? Deep dive in OFF Brand Newsletter 4, to explore when to evolve, how to align business objectives with a rebrand, the pros and cons of each approach, and key examples to guide your decision-making. More → https://lnkd.in/eCSQ23gV

Great job team

Alexander Helou

Award-Winning Design Strategist pioneering innovative brand solutions that drive market presence and exceed expectations

2mo

Can't wait to read this today 🙌

Georgia Shillington

Design Director at Paper Moose

2mo

Great article and points well made! 👏

Julio G. Alvarez

Founder & Coach | ex-Apple, Google, Airbnb, Lyft | TEDx Harlem 🎤 | Out in Tech Creator 🏳️🌈 | Let’s Go With Julio Pod 🚀 | On a Mission to Help Leaders Serve From The Heart 💙

2mo

👏🏽👏🏽👏🏽

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